Both Sides of the Table

OCTOBER 29, 2009

My firm GRP Partners recently funded a young LA based company named Ad.Ly Turns out everybody likes to produce content and take part in the “conversation.&# Massive uptake of user-generated content including blogs (e.g. We’ve run enough campaigns to known that users have been tolerant of authentic ads.

Technical Review 286

Technical Review Advertising Early Stage Internet 286

ConversionXL

JANUARY 12, 2016

Is PPC data showing in Google Analytics? Using this, you can calculate your advertising ROI by combining that data (campaign, keyword, cost per click) with Google Analytics Goals. What It Is: Your Google Analytics and Google AdWords accounts should be in the time zone your campaign targets. AdWords Integration.

Analytics 48

Analytics Software Review eCommerce PPC 48

The Startup Magazine

MARCH 1, 2023

So how can smaller businesses make a name for themselves in such a crowded online marketplace? For example, when conducting keyword research for PPC purposes, targeting the wrong terms could end up being a costly mistake generating limited returns – something which an SME’s marketing budget would struggle to mitigate.

Marketing 105

Marketing SEO PPC Search 105

Startup Lessons Learned

NOVEMBER 7, 2008

Lessons Learned by Eric Ries Friday, November 7, 2008 Using AdWords to assess demand for your new online service, step-by-step If you want to build an online service, and you dont test it with a fake AdWords campaign ahead of time, youre crazy. So, if youre interested in helping avoid mistakes like that, here are the steps: Get a domain name.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

ReadWriteStart

MARCH 3, 2021

The idea here is to develop “content” in the form of blog posts, whitepapers, eBooks, photos, illustrations, videos, podcasts, and anything else that can inform and/or entertain your audience. New blogs don’t get much attention naturally, so you’ll need a complementary strategy to get the most out of this approach. Content Marketing.

Early Stage 125

Early Stage PPC Retention Churn Rate 125

ConversionXL

MARCH 3, 2016

Metrics by Day of Week Name & Time of Day. That can inform your content, SEO and PPC strategies. Note that when you drill down, you’ll be able to see specific campaign information. PPC Custom Reports. PPC Campaign Goal Performance. Take advantage of that to make your custom reports even smarter.

Analytics 48

Analytics Customer PPC Metrics 48

Occam's Razor

SEPTEMBER 20, 2010

They need a solution and your name pops up into their head and they type. People driven by your offline campaigns. If you were really smart you would use campaign tagged vanity url so you can segment them!]. Free, non-campaign, traffic. You are using Google Analytics to track all you display campaigns.

Analytics 123

Analytics Software Review Campaign Flash 123

crowdSPRING Blog

JANUARY 26, 2011

First and foremost, you want your visitors to remember your restaurant’s name. If the site URL doesn’t contain the name or contains only a portion of the name, your visitors might become confused and think that they’re on the wrong website. Personality!

Web 127

Web Design Flash SEM 127

crowdSPRING Blog

JULY 27, 2010

We’ve recently discussed several useful topics for small businesses and startups, including naming your company , how to make you taglines stand out from the crowd., Nowadays people are putting the name into Google to find sites. and tips for buyers looking for logo design. We see this as a great thing.

Small Business 123

Small Business Web Design Marketing 123

crowdSPRING Blog

JULY 27, 2010

We’ve recently discussed several useful topics for small businesses and startups, including naming your company , how to make you taglines stand out from the crowd., Nowadays people are putting the name into Google to find sites. and tips for buyers looking for logo design. We see this as a great thing.

Small Business 122

Small Business Web Design Marketing 122

ConversionXL

SEPTEMBER 25, 2019

JavaScript for SEO, PPC, CRO, and analytics. Specialists in PPC, SEO, CRO, and product marketing benefit heavily from learning JavaScript. For example, you can use the dataLayer to set up a cohort analysis on a blog. Use Google Ads scripts to automate PPC campaigns. name, location) into a variant.

Marketing 117

Marketing PPC Framework Artificial Inteligence 117

View from Seed

JANUARY 8, 2015

But among those options, appearing on almost every site, is one link that simply doesn’t belong with the rest: “Blog.” ” Don’t misunderstand, it’s not the fact that a startup’s blog exists that’s so troubling. So, should startups blog?

Seed Stage 120

Seed Stage Startup Audience Leadership 120

Up and Running

APRIL 8, 2021

It can help promote websites along with a comprehensive method that includes SEO, PPC, blogging, social media, and other forms of marketing. . You can also use the names of places or public figures instead of generalizing your article. How can a multilingual campaign help promote websites? Next is promotion.

SEO 147

SEO Global Metadata Spain 147

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Digital marketing metrics are values that are used to track and measure campaign performance. With this in mind, let’s look at 13 digital marketing metrics to track for campaign effectiveness. What are digital marketing metrics?

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JULY 10, 2014

This is as simple as searching “[competitor name] intitle:forum” in Google to see not just what questions are being asked, but where these conversations are happening. If a competitive shopping cart solution were to run a campaign targeting 3d cart customers, highlighting how their cart. Offered better customer support.

Software Review 72

Software Review Lead Generation Design Campaign 72

ConversionXL

FEBRUARY 3, 2022

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. If your campaign works and your brand awareness metrics improve, you win. The results?

Framework 102

Framework Marketing Acquisition Retention 102

crowdSPRING Blog

MARCH 12, 2013

Paid search marketing is also sometimes called CPC (cost-per-click), or PPC (pay-per-click) marketing, because most search engine advertising is sold on a CPC or PPC basis. If you want to read more about paid search marketing, a good place to start would be Search Engine Land’s posts about PPC.

Search 100

Search SEM PPC Engineer 100

ConversionXL

MAY 27, 2022

Hubspot’s free ideas generator helps people come up with new blog content. They then launched a series of personalized ad campaigns according to the specific buying stage, company, and persona. A simple way to do this is with a hero statement template: (My company name) is a hero to (ONE persona) that wants to (ONE JTBD).

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

FEBRUARY 9, 2017

Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Through single keyword ad groups, a little-known tactic that smart marketers are using to maximize their PPC spend. to 7.95 (out of 10).

PPC 48

PPC Matching Algorithm Clickthrough 48

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. Email software is what’s going to drive your marketing campaigns.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. Blogging Experience Articles. + Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns.

Analytics 125

Analytics Metrics SEM Web 125

Occam's Razor

JANUARY 7, 2007

For some reason there is so much on this blog about the “business side” of things but not much technical stuff. During implementation (and indeed if you evolve your site often) you will have to make sure that you “teach” your web analytics tool which combination of file name and parameters identifies a page.

Technical Review 93

Technical Review Analytics Web Software Review 93

ConversionXL

FEBRUARY 26, 2020

If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. Which email campaign was this link in? Marketers must be able to reliably credit conversions (i.e.

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

JUNE 2, 2022

It’s not a channel, campaign, or tactic. That’s how account-based marketing got its name. How you approach it will depend on your business model and ideal accounts and how (or if) you plan to expand campaigns. Your pilot plan gives you an idea of how many accounts to go after; now, you need to put names to it.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

DECEMBER 13, 2022

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. Ignore blog posts that tell you “99 Things You Can A/B Test Right Now.” A lot of blog posts tout magic numbers like “100 conversions” or “1,000 visitors” as stopping points.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

JULY 25, 2016

You can create a filter that only allows good domain names through, but that runs the risk of missing legitimate new traffic that you haven’t added to your list of approved referral sources. This can make everything from your email and paid ad campaigns to your organic search traffic show up as direct traffic in your GA dashboard.

Analytics 48

Analytics Social Media Channel Search 48

ConversionXL

DECEMBER 2, 2015

In general, bandits are great for: Headlines and Short-Term Campaigns. Don’t listen to any blog posts that tell you “99 Things You Can A/B Test Right Now.” You’ll read a lot of blog posts that have magic numbers like “100 conversions” or “1,000 visitors” as their stopping points. Automation for Scale. How do we do that?

Technical Review 48

Technical Review Analytics Framework Software Review 48

Occam's Razor

MAY 14, 2012

So let's fix that problem in this blog post. Bonus One: Read: Brand Measurement: Analytics & Metrics for Branding Campaigns ]. No eBay PPC ad or SEO listing showed up. Step 1: Type your brand name, and your direct competitor, into the Search Terms area of Insights for Search. Sometimes it all works together.

Analytics 129

Analytics Search Advertising Metrics 129

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Just a different name for it.

PPC 123

PPC Analytics Conversion SEO 123

Duct Tape Marketing

MARCH 21, 2024

You go to somebody's website and it says basically it's the exact same content, the exact same photos, it just has a different name of a suburb or neighborhood. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns.

SEO 64

SEO Technical Review Viral Video 64

ConversionXL

SEPTEMBER 16, 2020

Pre-testing: great for singular brand campaigns—and little else. It came from “pre-testing,” and it made more sense when companies ran singular brand campaigns. That’s no problem for months-in-development campaigns and seven-figure ad budgets. Or your drip campaign touts unrelated benefits? Copy testing isn’t new.

Campaign 116

Campaign B2B Software Review Differentiation 116

The Startup Magazine

MARCH 28, 2021

Some other important metrics to consider while measuring website traffic include: Numbers of sessions: It includes assessing how successful traffic-building strategies (SEO, PPC, etc.) Even the most detailed blog post will go unread if it doesn’t have a clear title. One of the critical aspects of digital content is the headline.

SEO 172

SEO Social Media Search Campaign 172

ConversionXL

SEPTEMBER 15, 2016

billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? How to Start Optimizing AdWords Campaigns.

PPC 48

PPC Software Review Campaign Analytics 48

crowdSPRING Blog

MARCH 4, 2014

If you’re unable to find a URL that matches your small business name, you can consider changing the name or finding an alternative URL that includes the name – or or one that complements the name. Try to find a domain that’s easy to remember, but don’t obsess about it.

Web 134

Web Small Business Design Marketing 134

ConversionXL

FEBRUARY 3, 2017

For example, one affiliate program might pay Kim a commission whenever a visitor she referred leaves their name and number. Try asking your affiliates… “How is the campaign performing compared to similar campaigns?”. Keep them updated about new offers, products and seasonal campaigns. Blogging – 57.37%.

Affiliate 48

Affiliate Programming Marketing PPC 48

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You want sales, yes.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Website traffic.

Analytics 106

Analytics Metrics Channel Campaign 106