Remove Blog Remove Channel Remove Syndication
article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Content channels.

Campaign 149
article thumbnail

Why Hulu is the OPEC of Online Video

Both Sides of the Table

I have made many of my arguments in a blog post I wrote on The Innovator’s Dilemma , a concept that is critical for both innovators & incumbents to understand. Many reasons but a clue is that the studios have to honor “time windows&# for when the show runs.

Video 292
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

When The Mobile Evolution Turns To Revolution

YoungUpstarts

It wasn’t that long ago that web-savvy marketers were touting the advances in technology that allowed anyone to build a website, publish a blog, or embark on a social media campaign. by Scott Hirsch, f ounder and CEO of Appsbar. The advent of mobile platforms has rendered all of those tools passé.

Mobile 160
article thumbnail

Announcing First Round’s Investment in GroupMe

This is going to be BIG.

They also couldn’t have asked for a better syndicate of investors. He introduced himself and we kept in touch through all the various social media channels—until I heard he was leaving Gilt. I’ve always believed in small, private groups—dating back to when I first started blogging.

article thumbnail

Startup Strategy Roundtable: Not Coming To The Rescue Of Victory

ReadWriteStart

I have seen this criticism at various places where this recap is syndicated on a weekly basis, as well as in certain random forums on the internet. But once a set of reference customers are in place, this business definitely needs a telesales channel, not a direct, feet-on-the-street sales force. What we have taken on is hard enough.

article thumbnail

YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

The only reason I know loads of new people and brands is because of my subscription to their channels on YouTube. Some brands have channels with content that is rarely updated or it is just a digital repository of their TV commercials. Owned Brand Channel. Build your very first amazing owned brand channel. Not even close.

Analytics 151
article thumbnail

Startup Investor Makes a Deal: Engineers for Equity

mashable.com

Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Forbes Metro USAToday Yahoo ©2005-2011 Mashable, Inc. Reproduction without explicit permission is prohibited. All Rights Reserved. startupcto

Equity 74