ConversionXL

NOVEMBER 5, 2020

Churn rate was high for a service that many organizations saw as a “nice to have.” Turns out, getting high-quality blog content delivered consistently was a big one. “If I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. I knew we needed to change things up to survive.

PR 120

PR B2B Lean Audience 120

Hearpreneur

JANUARY 30, 2022

For us at CEO Blog Nation, we get it. Face-to-face engagement is important, especially at vital points in the sales cycle or while creating relationships. The traditional push marketing approach has given way to a new approach that entails engaging customers through social networking, blogs and video.

Entrepreneur 127

Entrepreneur Green Technical Review Social Media 127

ConversionXL

FEBRUARY 1, 2018

More specifically, email drip marketing involves delivering the right content to the right recipient at the right time based on how a user interacts with your brand and where they are in the sales cycle. The problem, though, is as your company grows, so, too, does your churn rate. Growth is good, of course.

Marketing 97

Marketing Campaign Software Review Email 97

Up and Running

OCTOBER 7, 2019

Depending on the nature of your business, it could be the number of clicks, time on the website, pages viewed, downloads, email/blog subscription, or trial signup. Customer churn rate: shows the percentage of customers lost in a given period (e.g., canceling their subscriptions or not making a repeat purchase.).

Founder 71

Founder Retention Metrics Technical Review 71

VC Cafe

NOVEMBER 5, 2024

Some companies are able to find it straight out of the gate and to other (very successful) companies, it took 4+ years to get to PMF as you can see in the chart below from Lenny’s blog. It’s a journey of discovery, iteration, and sometimes complete reinvention. Don’t be afraid to pivot.

Product 158

Product Marketing Sales Cycle Churn Rate 158

Cracking the Code

OCTOBER 10, 2008

In my case (LucidEra -- a SaaS analytics provider focusing on sales, marketing, and financial analytics), weve found that success requires not only building some best practices for analytics into our solution, but also coming up with a repeatable and scalable way to show the customer how to use the analytics and how to interpret the results.

Software Review 48

Software Review North America Europe Metrics 48