Blog Clickthrough PPC 
ConversionXL
SEPTEMBER 11, 2014
Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ).
ConversionXL
OCTOBER 21, 2012
Because you read this blog, you already know you should be conducting a/b testing on your landing pages and website to increase conversions, but did you know the same principles apply to your emails? HubSpot chart showing best time of day to send email for max clickthrough rate. Conduct A/B Testing on Your Emails.
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ConversionXL
MAY 22, 2014
This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Massive coverage on Twitter, Reddit, Fark & other relevant blogs as well as a Gold Cyber Lion advertising from Cannes. Optimizing PPC & Display Ads – Researching Your Target Market.
ConversionXL
SEPTEMBER 24, 2020
Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Finding your target market for PPC and display ads. Facebook users and popular blog readers, for example, tend to visit more frequently. Don’t approach PPC with a “set it and forget it” attitude. Image source ). By Gagan Mehra.
ConversionXL
NOVEMBER 23, 2022
You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. If you target demand capture, you need to use intent channels that include paint point SEO, PPC, review websites, affiliates and aggregators, or intent data.
ConversionXL
SEPTEMBER 15, 2016
billion daily active users , Google AdWords and Facebook ads are obvious choices for PPC campaigns. Well, the truth is that there are a lot of “it depends” situations in PPC, as Shuki Mann of LIXFIX explains… Shuki Mann , LIXFIX : “Is $1 a click cheap or expensive? via PPC Hero). What about A/B testing?
ConversionXL
MAY 8, 2014
Simply pointing out three specific value points that the Heritage Foundation brought the contributor resulted in a 20% increase in clickthrough rates and a 14.66% increase in donation size. They even do live A/B testing on the newspaper’s Boston.com website to see which versions drive the most clickthroughs. Conclusion.
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