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This is one of the blog we posted about how some company is doing SEO to promote the website. I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics.
In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. Let’s look at a viral growth company, like Facebook. If you are building a large, viral, ad-support consumer internet property, you just want to go big! They’re off to cross the chasm. As soon as possible!&#
If its part of a viral loop, its probably trying to get them to invite more friends (on average). Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica.
the link given in this blog "CI" is very impressive. Theoretically, i can visualize the Continuous Integration as RAD ( Rapid action development) along with iterative method, which we used to study in Software Engineering's Process model. Case Study: Continuousdeployment makes releases n.
vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Case Study: Continuousdeployment makes releases n. Problem is, you inevitably become yesterday’s old news.
On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. We're leading the charge in enabling viral distribution for iPhone apps.
Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Looking forward to more of your posts, this blog is a favorite of ours right now! Thanks to Twitter, I just discovered your blog. Great post!
This is a common problem that results from viral-loop optimization. By copying the exact same registration flow as every other successful viral app, many viral apps completely lose their positioning. Heres why I dont think engagement loops are that helpful: unlike viral loops, its not bad if its not self-sustaining.
The second time around however, I went around the internet and read blogs such as yours to see how I can save myself from all the chaos because I knew that at some point I will break and just leave for another company only to find that I will probably have to go through the same thing again!
Or should you focus on user engagement or virality? Or should you focus on user engagement or virality? Case Study: Continuousdeployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuousdeployment for mission-critical applica.
Perhaps I am reading too much into it but I tend to ask "why does it work" when I encounter a system rather that taking it at face value, and these are the underlying sub systems I see working to power scrum, well from the very brief introduction I have had from reading your blog. Case Study: Continuousdeployment makes releases n.
Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.
Lessons Learned by Eric Ries Monday, September 29, 2008 Q&A with an actual reader One of my favorite things about having a blog is the feedback I get in comments and by email. Case Study: Continuousdeployment makes releases n. Startup Lessons Learned season one : Every post from the blogs first year in print form.
January 2, 2009 9:15 PM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?) Theyll know if you dont.
At a high level, anything that drives virality should be free. To take your specific example about virality - why do we want to have more users sign up? If so, thats a form of free-serves-paid, and we should be willing to cut those users off who arent continuing to advertise. Case Study: Continuousdeployment makes releases n.
Is the company growing because of an amazing viral loop paired with a strong engagement loop? Is the company growing because of an amazing viral loop paired with a strong engagement loop? Case Study: Continuousdeployment makes releases n. Even worse, we have no indication of how these numbers are moving over time.
If you ask an expert in Facebook apps to come help build yours, youll usually hear the same advice: build your app for virality. Thats sensible advice; most people who have made a business on Facebook rely on the viral driver of growth. If you have a virally-growing app, you dont need the extra installs.
On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If your app has strong word-of-mouth or viral components, your retention drives new acquisition, and its not so important to have good placement in the store. Case Study: Continuousdeployment makes releases n.
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
If the viral coefficient is 0.9, Great blog BTW, adding this to my favourites. OH>>> they can, since i have an ezine and blog, too. Thanks and if there are further advice you can offer start-ups, ill follow this blog keenly to uncover them. I recently came accross your blog and have been reading along.
This is similar to the problem that viral loop companies have with the engagement loop : by making it too easy to join, they actually give away the positioning that allows for longer-term engagement.) Case Study: Continuousdeployment makes releases n. More importantly, the experience led to some soul-searching.
Thanks January 16, 2010 7:24 AM Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Subscribe via email Blog Archive ► 2010 (48) ► October (3) Case Study: Rapid iteration with hardware The Lean Startup Bundle Stop lying on stage ► September (4) Good enough never is (or is it?)
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