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Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Steve,&# he said, “you’re missing the most interesting part of vertical markets.

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Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.

Steve Blank

The best entrepreneurship textbooks and blogs assume that advice to startups is generalizable. Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. Just for discussion, the markets I chose were: Web 2.0,

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Customer Development Fireside Chat

Steve Blank

Blog at WordPress.com. The relevant part starts about 4:30 into the video (wait for it to download.) luck… and as one of Steve Blank’s posts today mentioned, you can’t test hypotheses from within your building. Theme: Digg 3 Column by WP Designer.

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). English oops: “You Know Your Getting Close to Your Customers When Your Offer Them a Job.” Update: Fixed a second time.

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Lean Startups aren't Cheap Startups

Steve Blank

For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of Customer Development , Agile Development and if available, open platforms and open source. The Customer Development process (and the Lean Startup) is one way to do that.

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“Speed and Tempo” – Fearless Decision Making for Startups « Steve.

Steve Blank

Customer Development ) to help you quickly recognize and reverse any incorrect decisions. Customer Development) to help you quickly recognize and reverse any incorrect decisions.&# Reply One difference between VCs and Entrepreneurs « Lightspeed Venture Partners Blog , on April 20, 2009 at 7:06 am Said: [.]