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CustomerDevelopment is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not CustomerDevelopment.
Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Steve,&# he said, “you’re missing the most interesting part of vertical markets.
The best entrepreneurship textbooks and blogs assume that advice to startups is generalizable. Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. Just for discussion, the markets I chose were: Web 2.0,
Blog at WordPress.com. The relevant part starts about 4:30 into the video (wait for it to download.) luck… and as one of Steve Blank’s posts today mentioned, you can’t test hypotheses from within your building. Theme: Digg 3 Column by WP Designer.
Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). English oops: “You Know Your Getting Close to Your Customers When Your Offer Them a Job.” Update: Fixed a second time.
For those of you who have been following the discussion, a Lean Startup is Eric Ries ’s description of the intersection of CustomerDevelopment , Agile Development and if available, open platforms and open source. The CustomerDevelopment process (and the Lean Startup) is one way to do that.
CustomerDevelopment ) to help you quickly recognize and reverse any incorrect decisions. CustomerDevelopment) to help you quickly recognize and reverse any incorrect decisions.&# Reply One difference between VCs and Entrepreneurs « Lightspeed Venture Partners Blog , on April 20, 2009 at 7:06 am Said: [.]
CustomerDevelopment We were starting Epiphany, my last company. I was out and about in Silicon Valley doing what I would now call Customer Discovery trying to understand how marketing departments in large corporations worked. Blog at WordPress.com. See part one for the first time it happened. This time it was serious.
I forget that other people actually read this blog. I think that one of the good themes of this blog is that years != “dog years&# in deep industries. To Steve B: thanks for a great blog, and connecting so many outlying or just plain uncorrelated dots. Say that gives 15 years in business. I’m not quite 40.
However, you will be dealing with almost daily change, (new customer feedback/insights from a CustomerDevelopment process and technical roadblocks ,) as the company searches for a repeatable and scalable business model. Below we copy from Steve Blank’s blog. Blog at WordPress.com. Reply Are You Ready?
No internet, no blogs, no books on startups, no entrepreneurship departments in universities, etc. CustomerDevelopment/Lean Startups In hindsight startups and the venture capital community left out the most important first step any startup ought to be doing – hypothesis testing in front of customers- from day one.
on April 10, 2009 at 6:58 am Said: Amazing blog. Reply Process for the Enterprise » Blog Archive » People, Staffing, and Steve Blank’s SuperMac Series , on April 17, 2009 at 11:40 am Said: [.] Blog at WordPress.com. Thanks so much for sharing such stories. Theme: Digg 3 Column by WP Designer.
Reply Tim Pham , on July 20, 2009 at 11:03 am Said: Love reading your blog, Steve. Blog at WordPress.com. Lessons Learned No one will tell you to work fewer hours You need to be responsible for your own health and happiness Burnout sneaks up on you Burnout is self-induced. You created it and own it. while doing 2 jobs.
Filed under: CustomerDevelopment , Marketing , SuperMac , Technology | Tagged: Steve Blank , SuperMac « Love/Hate Business Plan Competitions Gravity Will be Turned Off » 17 Responses EricS , on May 11, 2009 at 11:05 am Said: I loved my Spigot. Great blog, just now found it. Blog at WordPress.com.
Blog at WordPress.com. There are some great lessons in your experiences here, and I feel like I can keep getting more in my post-MS&E273 life! Ben Reply Dmitriy Kruglyak , on March 20, 2009 at 10:48 am Said: Steve, I look forward to a similar backstory on E.piphany marketing! Theme: Digg 3 Column by WP Designer.
Your blog post has provided a lot of useful insights for me which I’ve been implementing. Blog at WordPress.com. I was between my 7th and 8th and final startup; licking my wounds from Rocket Science, the company I had cratered as my first and last attempt as a startup CEO. Would you mind sharing them?
The answer depends on your answer to two questions: which step in the CustomerDevelopment process are you on? CustomerDevelopment and Selling Strategy If you’ve just started your company you are in customer discovery. Hiring a VP of Sales in customer discovery typically sets a startup back.
Glad to see you blogging! thanks Reply Denis , on March 27, 2009 at 7:05 pm Said: Steve, is this blog in addition to the book or instead of it? What part of this blog should I read if I am also reading the book? Steve Blank has started a blog. A key lesson is that as an entrepreneur, you get to choose your segment.
Darcy Murphy , on March 21, 2009 at 9:46 pm Said: I’m really impressed with your stories – in fact, that’s what I like about this blog the most, you’re writing stories. I’ve never said this before on a blog, but I can’t wait for your next post. i have your book, but stopped at the 4th chapter.
So no post today on entrepreneurship, Secret History of Silicon Valley, CustomerDevelopment, Lean Startups, etc. Blog at WordPress.com. Our friends who run the state park surrounding our ranch will join all of us for Thanksgiving dinner. Just a reflection on my family and hopes for our children.
The Times Square Strategy discussion I had with Eric Ries , was still top of mind, so instead of my standard CustomerDevelopment lecture , I offered my thoughts on: the origin of CustomerDevelopment, where we are today, and where does CustomerDevelopment go, and how you can help get it there.
The effect was discussed before WWII even started, and in 1942 the British and Germans independently developed their own version of it (“window&# and “dueppel&# ). Shelton | Blog » Blog Archive » Links: April 29th , on April 29, 2009 at 12:02 am Said: [.] Blog at WordPress.com.
This post describes a solution – the CustomerDevelopment Model. In future posts I’ll describe how Eric Ries and the Lean Startup concept provide the equivalent model for product development activities inside the building and neatly integrates customer and agile development.
Unfortunately most startups learn this by going through the “Fire the first Sales VP&# drill: You start your company with a list of potential customers reading like a “who’s who&# of whatever vertical market you’re in (or the Fortune 1000 list.) Your board nods sagely at your target customer list.
If you are a practitioner of CustomerDevelopment, ESL was doing it before most us were born. Blog at WordPress.com. Two years out of the Air Force, serendipity (which would be my lifelong form of career planning) found me in Silicon Valley working for my first company: ESL. Theme: Digg 3 Column by WP Designer.
For example, Friendster was famously vertically partitioned at one time in its growth curve. I normally recommend you just store this directory on your master database, but you could use a standalone vertical shard (or even a key-based partition!) This type of vertical partitioning sharding scheme wont work in most cases.
I asked that question because I several months ago I had just spent a week re-writing our plan and some VC blog talked about it being a “luxury.&# And the rest of the advice on this blog is irrelevant. Blog at WordPress.com. So, as you have said we spend more time diagramming and power-pointing out the b-plan now.
I’ve built my company using the CustomerDevelopment Model from Day One. I recently completed the Validation step (less the industry analyst presentations) and am ready to move on to Customer Creation. Blog at WordPress.com. Can I buy you lunch to share it with you? &# Yes, I’m serious.
The CustomerDevelopment talk can be seen here. Eric blogged about the talk on Wednesday, which was too late for me to get to Startup2Startup. Can you make a blog post with a calendar on where you’ll be speaking? steve CustomerDevelopment is Hard. It starts at ~40:30 in the video. Order Here.
Not being able to hear negative customer input is an extremely bad idea. Out of the Ashes A few of the key tenets of CustomerDevelopment , came from the ashes. era&# , but really interested in your take on these “free&# models through the prism of CustomerDevelopment. We all know how that ends up.
Unfortunately, this content-less decision-making process is inhibiting the ability of media companies to develop interesting new content at the very time when this supposed expertise should serve as their one true competitive advantage. My blog has over 14000 subscribers, for example. And how could they possibly review a blog?
Reducing Risk – Simulation versus CustomerDevelopment If you remember the first part of this discussion, startups face two types of risk; invention risk and/or customer/market risk. The CustomerDevelopment Process I teach and write about is designed to do just that. However, for the Web 2.0
Turns out, getting high-quality blog content delivered consistently was a big one. In our initial calls, we uncovered our clients were struggling not only with getting high-quality blog content , but the time it takes to edit and polish it and, if necessary, find a new supplier. Choose to expand vertically or horizontally.
In the last three posts, we drew the relationship of market risk and invention risk with vertical markets and pointed out verticals where customerdevelopment would be useful. In contrast to simply executing your business plan, the CustomerDevelopment process is built on low-cost and continuous learning and iterating.
Similarly, customer introductions are invaluable in the early days, but become less valuable once a company has a fully-formed go to market function.”. A well-organized library of best practices for founders in your vertical, which you can share as appropriate. I have developed a founder curriculum on my blog.
Much like my career, in the last two years this blog has traveled a serendipitous path. Second, to share how my how my thinking about entrepreneurship as a distinct practice and how CustomerDevelopment as one of its central components has evolved over the last decade.
CustomerDevelopment This strategy of starting on faith, and quickly turning them into facts is the core of the CustomerDevelopment process. Reply Donna White , on June 6, 2009 at 1:40 am Said: I found this post through a comment on Fred Wilson’s blog. Put faith in facts!
From the king of customerdevelopment, Steve Blank: [.] Blogged the exact quote when it was published in Feb. Blog at WordPress.com. You don’t get grades for having resiliency, curiosity, agility, resourcefulness, pattern recognition and tenacity. You just get successful. No one has to tell them to do that.
Resegmentation means these startups are trying to lure some of the current or potential customers away from incumbents by either offering a lower cost product, or by offering features that appealed to a specific niche or subset of the existing users. Do you know the archetype of their customers? Me – “Have you used Company x’s product?
I was in New York last week with my class at Columbia University and several events made me realize that the CustomerDevelopment model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” It’s an impressive portfolio.
My ideas about CustomerDevelopment started evolving around these concepts. Henry , on June 18, 2009 at 10:42 am Said: I stumbled across your blog on Hacker News and I’m really digging this series of posts. When I moderated my behavior it was when they were my startups.) I looked at my kids and never went back.
I was glad to find your blog and look forward to reading it. a customer before you try and build a business. familiar with CustomerDevelopment you should be. It’s very different than the traditional product development model. Blog at WordPress.com. Theme: Digg 3 Column by WP Designer.
Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.
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