Startup Professionals Musings

SEPTEMBER 27, 2011

I still plan to publish on this blog occasionally, as well as more frequently on my blogs at Forbes , Huffington Post , and others. They don’t yet realize the low-cost potential for lead generation, branding, customer loyalty, direct marketing and e-commerce. I learn something new every day in blogging.

Elevator Pitch 241

Elevator Pitch Entrepreneur Startup Silicon Valley 241

Startup Professionals Musings

JUNE 4, 2010

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. A most valuable tool is WordPress or TypePad for blogging. My advice is to pick one, start slow, and spread out as you learn. But don’t stop there.

Social Media 222

Social Media Media Marketing Social Network 222

Duct Tape Marketing

APRIL 11, 2013

Content marketing may require different tools and a different mindset than direct marketing, but that doesn’t mean the two can’t play together. Use some direct marketing materials you’ve already created and subtract the sales pitch to isolate the relevant, engaging messages for the casual consumer.

Small Business 78

Small Business Channel Audience Direct Marketing 78

YoungUpstarts

SEPTEMBER 27, 2016

Start a blog and write about what you know (as it relates to your business). Content marketing and search engine optimization. Those are things only big fancy companies with big fancy marketing departments do, right? You can create a blog that will help improve your search engine ranking for free. Don’t believe us?

Channel 100

Channel Social Media United States Email 100

Duct Tape Marketing

APRIL 24, 2012

Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, public relations, and direct marketing work together as a single force, rather than allowing each to work as a stand alone.

Social Media 76

Social Media Public Relations SEO Lead Generation 76

Rob Go

AUGUST 10, 2011

Note: This is a guest blog post by David Knox. David is a partner at Rockfish Brand Ventures, the investment arm of Rockfish Interactive , a leading digital agency focused on brand and consumer marketing. He blogs at hardknoxlife.com and you can follow him on Twitter at @daveknox. .

Advertising 62

Advertising Valuation Channel Distribution 62

Duct Tape Marketing

DECEMBER 17, 2019

At the time, I had a blog that became popular about traveling around the world and living in this orphanage out in Africa. And if you had a blog back in 2005 2006 you probably were blogging on blogger.com on Blogspot. Why don’t you start tweeting, you know about the same kind of stuff you’ve been blogging about.”

Social Media 49

Social Media Media Framework Advertising 49

Duct Tape Marketing

DECEMBER 11, 2019

And when everybody… When every other company was building chat bots for the sake of building chat bots, we were actually… We came up with this term “messenger marketing” and now it seems like everybody’s using it. But if you go to messenger marketing.com you will actually reach our blogs.

Marketing 61

Marketing SMS Channel Conversion 61