ConversionXL

JANUARY 29, 2016

To do so, they reached out to Mercenta (a retargeting software company) to help get more website visitors into their local Mazda dealerships by way of some smart PPC ads. Being the UK’s largest online watch dealer, Watchfinder had the same goals as any other good eCommerce store: To increase sales. Read more about the case study here.

Campaign 48

Campaign PPC Audience eCommerce 48

Hearpreneur

JULY 5, 2023

Conversions via TikTok seem to be lower than other social media apps, but the opportunity for awareness is too massive to not utilize the tool. For example, we have videos on how specific industries, recruiting, eCommerce, and Real estate can use our tool for extracting data in bulk.

Entrepreneur 118

Entrepreneur Audience PPC Campaign 118

ConversionXL

MARCH 3, 2016

For example, Alex is responsible for paid channel and Shanelle is responsible for social media, but they rarely speak or share insights. That can inform your content, SEO and PPC strategies. Here’s what the results look like… eCommerce Custom Reports. Daily eCommerce Traffic Report. PPC Custom Reports.

Analytics 48

Analytics Customer PPC Metrics 48

Occam's Razor

NOVEMBER 13, 2009

I now have several full time jobs, plus this blog, plus speaking around the world, plus a family, plus… so much more. " This blog post is in three parts: The pitch. The best WA report, segmentation, site search, SEO & PPC analysis, email, rich media, cookies, data sampling. Non-Ecommerce. to them.

Analytics 71

Analytics Web Technical Review Metrics 71

Occam's Razor

SEPTEMBER 20, 2010

That little bit of extra intent, when compared to other visitor segments, is the reason that conversion numbers (on ecommerce or non-ecommerce sites) for clean direct traffic usually look like these. Untagged campaigns (search, email, display, social media etc). Not a great situation right?

Analytics 123

Analytics Software Review Campaign Flash 123

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

JULY 10, 2014

Surveying Competitor’s Customers In The “Wild” You’ve probably already heard a lot about “spying” on your competitors using social media, but do you actually do it? Blog eCommerce Resources Landing Pages Lead Generation' image source. .”

Software Review 72

Software Review Lead Generation Design Campaign 72

ConversionXL

FEBRUARY 5, 2013

Those strategies included Google Adwords campaign, social media, blogs, e-mail newsletters, forums, videos, SEO and the like (for full list of their chosen strategies take a look here ). Get the Ecommerce Traffic Report. Once you get blog traffic, you need to get it to convert as well. Guest blogging.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. Blogging Experience Articles. + I Got No Ecommerce. PPC / SEM Analytics: 5 Actionable Tips To Improve ROI.

Analytics 125

Analytics Metrics SEM Web 125

ConversionXL

MARCH 3, 2021

When launching a digital brand, PPC can be a great way to immediately break into a new market and start generating website traffic. But with rising CPCs and unmitigated click fraud, PPC can also get really expensive quickly. Why PPC is an effective short term strategy, but SEO is the long game. 1) Take an iterative approach.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

NOVEMBER 6, 2014

I’ve learned so much in this past year, and I owe so much to this blog. If you’ll allow, I’d like to share the 6 major lessons I’ve learned as the editor of this blog. . As for me, I’m moving over to Shopify to continue writing about CRO specifically for eCommerce.

Conversion 102

Conversion PPC Green PR 102

Occam's Razor

OCTOBER 31, 2011

Ditto for Social Media. It is likely that the Social Media conversions are already included in Referrals and, of course, in Mobile. The analyst recommended a massive increase in investment in Social Media as well. Visit Michael's blog and drag the bookmarklet into your browser's bookmarks bar.

Salary 131

Salary Analytics Green eCommerce 131

Occam's Razor

AUGUST 11, 2015

If you are a regular reader of this blog, you are quite familiar with this sentiment. Social Media Performance Analysis. I suffer from the problem that tons of people scrape the content from this blog and repost it as if it were their own. Social Media Performance Analysis. Standard reports stink. Custom reports rock!

Analytics 60

Analytics Customer Metrics eCommerce 60

ConversionXL

NOVEMBER 6, 2015

PPC, SEO, IT, brand, etc.) PPC campaign management for excluding/adding keywords or ad placement.) But if you run an eCommerce site, you also need to implement revenue tracking for the testing tool. So you start a PPC campaign to drive paid traffic to the site. Be aware of pop culture and the media. What gives?

PPC 48

PPC Software Review Technical Review Campaign 48

Occam's Razor

SEPTEMBER 30, 2013

You should have an incredibly amazing blog for your company (more on this below). In addition to that they have amazing content like what you'll see at Patagonia Surfing , and they have a regularly updated awesome blog The Cleanest Line and so much more. Finally, I''ve never accepted ads on this blog. incredible 2.

Analytics 156

Analytics Marketing Social Media Technical Review 156

ConversionXL

NOVEMBER 14, 2013

So yes – companies spend ALL that money to get traffic to their site via SEO, PPC, social media and what not. What about PPC? So no wonder 59% of businesses have figured out that they should fix their conversion machine before pumping any more dollars into their PPC or SEO campaigns. Occam’s Razor blog.

PPC 123

PPC Analytics Conversion SEO 123

Occam's Razor

DECEMBER 6, 2010

That's my plan for this blog post. My goal was to create one single report for you that would serve as a valuable starting point for page analysis for any type of website, especially a content rich non-ecommerce website. Paid media (PPC, Display etc), Earned media(Social Media), and Free media (SEO, Referring Sites etc).

Analytics 126

Analytics Web Customer SEM 126

ConversionXL

OCTOBER 4, 2021

For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. What about social media support? Also, look for knowledge-based blogs that can help you navigate the platform with ease. The Four P’s. Promise: The ‘what’s in it for them.’.

Email 136

Email Customer Marketing Software Review 136

Occam's Razor

FEBRUARY 25, 2013

This blog is centered around creating incredible digital experiences powered by qualitative and quantitative data insights. This part of the blog post is to deliver the specificity that you've come to expect on Occam's Razor. and specialized PPC tools and email or other software. Media Optimizations 2.

Analytics 143

Analytics DC Web Revenue 143

Occam's Razor

OCTOBER 14, 2014

Clean measures of conversion rates require a clean and standard implementation of the ecommerce tags. In my case I'm looking at Social Media (boss LOVES social!), So three valuable metrics, and two distributions ppc/organic (though I have to admit this is weakest element in SimilarWeb) and traffic sources.

Analytics 135

Analytics Vertical Metrics Web 135

Occam's Razor

JULY 22, 2013

Or perhaps you want to sign up for their blog, or follow them on social media or… any of a bunch of other things. Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. But, depending on which benchmark you want to use, the average ecommerce conversion rate is around 2%.

Framework 164

Framework Marketing Metrics Audience 164

ConversionXL

FEBRUARY 26, 2020

Which social media post was this link a part of? Imagine if each person, team, or media buyer responsible for running Facebook Ads could decide which combination of values they prefer. Imagine a link from John’s blog (blog.com) to your website (site.com) with the following URL: [link]. Which email campaign was this link in?

Analytics 118

Analytics Campaign Email Channel 118

ConversionXL

NOVEMBER 17, 2022

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For instance, you might learn that traffic from social media increased 30% in Q2, but search traffic for the same period dropped off.

Analytics 106

Analytics Metrics Channel Campaign 106

ConversionXL

DECEMBER 9, 2015

They can also be distracted by external factors (their phones, their environment, their social media, their email). To demonstrate how common distraction is, WiderFunnel analyzed Enterprise’s PPC landing page , which also serves as their home page. Additional calls to action with high contrast colors. Example: Enterprise.

Conversion 48

Conversion PPC Flash Canada 48

Duct Tape Marketing

APRIL 14, 2022

That was before companies with brand departments got involved with eCommerce. I mean, eventually you can, but it it's kind of like SEO versus PPC, right? You know that, I mean, jumping on Twitter or starting a blog today is not what it was 15 years ago. It was like, don't ask, don't tell, right? You get me the sale.

Marketing 89

Marketing Affiliate Software Review Channel 89

Occam's Razor

JUNE 6, 2007

It has been such an amazing journey to write the book, and for it to come up almost exactly a year after I started this blog. The book, like this blog, rips up that definition and provides a expanded and more realistic business focused world view. Thrilled is perhaps understating it, I am giddy like a schoolgirl. There I said it.

Analytics 60

Analytics Web Affiliate Metrics 60

Occam's Razor

OCTOBER 24, 2016

To address that, on this blog I've shared something I call the ladders of awesomeness – my view of what the entire evolutionary path looks like. It is very hard to capture an entire keynote, and a life-time of bruises that the wisdom above reflects, in a simple blog post. Digital Attribution's Ladder: Step Details.

Analytics 60

Analytics Metrics Technical Review Channel 60

Occam's Razor

FEBRUARY 20, 2012

Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. That is what being successful is all about. Play with it.

Web 139

Web Analytics Technical Review Affiliate 139

Occam's Razor

APRIL 21, 2014

But, here's an extremely detailed posts that looks at five different data sources to help you make the best of keyword data that is available in other places to optimize your SEO (or even PPC) strategies: Search: Not Provided: What Remains, Keyword Data Options, the Future. Please read the blog post for all the details.

Analytics 132

Analytics Marketing Campaign Metrics 132

Occam's Razor

SEPTEMBER 29, 2009

For good measure, just to be extra sure you'll segment out the visitors who come by clicking on your campaigns (display/banner, YouTube, rich media, whatever), and see how many of them were truly new. A common mistake in this case is to simply focus on one outcome. This methodology can be applied to any business.

Campaign 130

Campaign Analytics Metrics Search 130

ConversionXL

MARCH 14, 2013

Use Social Media to Spot Customer Hang-ups in Real-time. In fact according to the Harris Poll, April 2010; 34% of those surveyed have turned to social media to air their feelings about a company. (26% You can use this technique for a variety of websites but one area that it really excels is with ecommerce websites. Trust Pilot.

Conversion 103

Conversion Cloud eCommerce Search 103

ConversionXL

MAY 19, 2016

She might turn to social media, look at more car insurance providers, go into the office, read online reviews, sign up for a newsletter first, etc. Both Harvard Business Review and Practical Ecommerce have reported the death of the linear funnel. Note that tornadoes can extend beyond the purchase.

Analytics 78

Analytics Metrics Channel Software Review 78

Duct Tape Marketing

DECEMBER 6, 2012

There are a couple ways for an ecommerce company to increase performance. If your PPC ad says one thing, make sure your landing page reiterates the message. Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Alexia McCormick – Enjoy! Your images should contribute to the message you are trying to deliver.

eCommerce 67

eCommerce Conversion PPC Internet 67

ConversionXL

SEPTEMBER 24, 2020

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. 7 Ways that Predictive Analytics Is Transforming Ecommerce. Finding your target market for PPC and display ads. Facebook users and popular blog readers, for example, tend to visit more frequently. By Gagan Mehra.

Acquisition 111

Acquisition Software Review PPC Analytics 111

Occam's Razor

JANUARY 30, 2012

Matched Query Type, Keyword Position, Day Parts: Sexier PPC Analytics. #7. Update: If you would like to download the above mentioned dashboard into your Google Analytics account please click on this link: VP Social Media Performance Dashboard.]. In-Page Analytics – Re-imagine Traveling Through Data. #5. At least not a serious one.

Analytics 146

Analytics Metrics API Web 146

ConversionXL

NOVEMBER 13, 2019

.” Those nascent networks—nurtured through speaking events, writing, and social media engagement—can grow into a personal brand capable of bringing in not just a client but that first whale of an account. “I I got my first big client simply by announcing I was starting an agency,” recalls Siege Media ’s Ross Hudgens. “I

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

MAY 22, 2014

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. Massive coverage on Twitter, Reddit, Fark & other relevant blogs as well as a Gold Cyber Lion advertising from Cannes. Optimizing PPC & Display Ads – Researching Your Target Market.

Software Review 116

Software Review PPC Analytics Search 116