Occam's Razor

SEPTEMBER 30, 2013

We'll start with digital at the highest strategic level, which leads us into content marketing, from there it is a quick hop over to the challenge of metrics and silos, followed by a recommendation to optimize for the global maxima, and we end with the last two visuals that cover social investment and social content strategy.

Analytics 156

Analytics Marketing Social Media Technical Review 156

Hearpreneur

JULY 20, 2018

Part of MissHeard is a blog where girls from around the world share their stories- our mission is to make girls feel heard and appreciated. NorthSide Metrics is a digital marketing agency based in the Chicagoland area. The colors + location were combined with my love of data to bring in the metrics. Photo Credit: Patrick Holmes.

Naming 78

Naming OTC Entrepreneur PPC 78

Occam's Razor

DECEMBER 6, 2010

In a world where we are overwhelmed with data and metrics and key performance indicators and reports and dashboards and. That's my plan for this blog post. Pageviews gives me a great proxy for knowing how often they might have seen it (not surprisingly more than once for my looooooong blog posts!). I love custom reports.

Analytics 126

Analytics Web Customer SEM 126

Occam's Razor

OCTOBER 24, 2016

Step 1: Optimal Metrics. To address that, on this blog I've shared something I call the ladders of awesomeness – my view of what the entire evolutionary path looks like. You'll find it here: Digital Metrics Ladder of Awesomeness. Step 1: Optimal Metrics. Digital Attribution's Ladder of Awesomeness.

Analytics 60

Analytics Metrics Technical Review Channel 60

crowdSPRING Blog

JULY 24, 2018

The Google Display Network has a massive reach of approximately 90% of global internet users. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Visual marketing is considered to be the second most important form of marketing content – second only to blogs.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

The Google Display Network has a massive reach of approximately 90% of global internet users. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. Visual marketing is considered to be the second most important form of marketing content – second only to blogs.

Social Media 48

Social Media Marketing Analytics Audience 48

Occam's Razor

FEBRUARY 20, 2012

Even if you work in a multi-headed hydra called "global corporation." If you are a regular reader of this blog you know how deeply fond I am of the Acquisition, Behavior, Outcomes framework. Competition (who comes up first consistently, ppc and organic). But there are two prerequisites: 1. Awesome, right? #3.

Web 139

Web Analytics Technical Review Affiliate 139

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. It’s also a great way to get inspiration for blogging. Building Metrics / Usage Reports / KPI 3. Those are the only 2 metrics you need initially. What’s the best way to commercialize a blog?

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

MARCH 20, 2015

Use enhanced ecommerce and product performance metrics like propensity to purchase – which products are most viewed and engaged with? If you’re running a global testing program, consider using like behavioral markets (e.g. marketing drivers – email, affiliates, PPC etc. Does everyone know how we’re defining metrics?

Analytics 48

Analytics Texas Conversion Mobile 48

ConversionXL

JANUARY 21, 2014

If you use Visual Website Optimizer, they have a nice global setting for tests, so the integration is automatically turned on for each test you run. Guys, please make a global setting for it. All the insight you get can be used in all of your marketing, like PPC ads and what not. They can only send test data as events.

Analytics 132

Analytics Conversion PPC Global 132

Occam's Razor

OCTOBER 19, 2010

I was reflecting on that recently and thought it was incredible that in all my years of writing this blog I have never written a blog post, not one single one (!!), My goal is to give you a list of tools that I use in my everyday life as a practitioner (you'll see many of them implemented on this blog). Disclosure].

Analytics 136

Analytics Web Non-Compete Campaign 136

ConversionXL

MARCH 31, 2016

via Kim Garst’s Blog). Costs are extremely conditional, but to give you a general idea of what you can get for your ad spend, let’s take a look at some stats from Nanigans’ Q4 2015 Global Facebook Advertising Benchmark Report. For Q4 2015, the global average cost per click (CPC) was $0.57.

Campaign 48

Campaign Algorithm Audience Metrics 48

Occam's Razor

APRIL 23, 2012

While there is a great deal of appreciation for the power of metrics/data, I've come to realize that Sr. Leaders don't quite appreciate the deep, and often corrosive, consequences of choosing metric x over metric y as a key performance indicator (KPI). It is a standard metric. Don't believe me?

Metrics 154

Metrics Analytics Search Channel 154

ConversionXL

JULY 11, 2016

Paul Rouke – Opening keynote: Tackling the Global Pandemic That is B t Optimisation. Use PPC to promote content cost effectively (choose keywords nobody’s bidding on). Johnathan Dane – The PPC Thermometer – Why You Should Care About Ice Cubes & Lava. Cold Visitors don’t know you or your offers.

PPC 48

PPC Analytics Video Non-Compete 48

Occam's Razor

FEBRUARY 9, 2015

Regular readers of the blog know of my deep love for competitive intelligence analysis. My first blog post on the topic of CIA was on 14th Aug 2006! Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. Competitive Intelligence Analysis: Why, What & How to Choose. Incoming and Outgoing Traffic.

Metrics 60

Metrics Analytics Non-Compete Search 60

ConversionXL

OCTOBER 30, 2021

Over 90% of all global traffic comes from Google, and its ownership of search is holding steady. Build awareness for your brand through content marketing such as blog posts, videos, or lead magnets by brainstorming and researching low intent keywords to target. Generating awareness through PPC. Generating awareness through SEO.

Customer 140

Customer Marketing Social Media CPA 140

Occam's Razor

JANUARY 7, 2014

An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." They are generic mash-ups that tailor to almost no one's needs, and more often than not contain awful things like nine not-really-thought out metrics for one dimension in a report. My second blog post covered what and why !

Analytics 142

Analytics Web Metrics DC 142