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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.

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Social Media is a Boon to Startups Who Do It Right

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

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Startups Should Avoid These Social Media Mistakes

Startup Professionals Musings

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that business often make, along the following lines: Diving in without a strategic plan. Not having a social media policy.

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Managing Social Media With Fetch Plus

YoungUpstarts

One of the companies that will feature at the upcoming web and mobile technology startup conference Echelon 2011 is Fetch Plus , a social media and mobile application development company. This then enables companies to rapidly roll out a widespread and pervasive social media footprint through its product.

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Lead Generation Magic: Attracting Quality Leads and Filtering Out the Noise

The Startup Magazine

Amidst the noise of generic marketing messages, it can be challenging to zero in on prospects who are genuinely interested in what you offer. Here’s how you can master the magic of lead generation, ensuring you both attract and retain high quality leads while filtering out the noise. But the key is to offer value.

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Account-based marketing (ABM) and lead generation both offer a way to do this. Done right, both can help attract the kind of high-quality leads that become long-term customers and advocates. Templafy generated 475% ROI with lead generation. Within hours, Legere praised the work on social media.

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How to Use Social Media To Drive Sales

ConversionXL

According to a report by Nielsen on social media Americans spend three times more time on social media than reading their e-mail. of online time is spent reading e-mail and 23% on social. The juicy bit of the study is that more than 70% of social networks users shop online. You can’t sell with social.