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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. I’m guessing much of this was 101 to many readers.

Metrics 150
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. Only one guy in the room knew – their tech lead. In our next meeting I asked them how often it crashed. lowering $1.50 per customer!

Metrics 346
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27 Entrepreneurs Share Tips on Building an Ecommerce Business

Hearpreneur

Thanks to Danielle Sabrina, Society22 PR ! #3- High-quality product images, detailed descriptions, and customer reviews can also enhance the user experience. Next, technology is your ally. Do things that don't scale at the beginning to earn consumer trust and great reviews. Thanks to Steven Light, Avenue B ! #13-

eCommerce 143
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. This blog post is about the above recommendations, and their merit. Attending this presentation inspired me to write this blog post. Metrics are a problem. and AdWords ads.

Metrics 165
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10 Things for Startups to Do in August While Everyone Else is on Vacation

This is going to be BIG.

The issue was that for the last two weeks in August, there were no VCs around to pitch, no distribution partners to meet with for biz dev deals, and seemingly no one else around actually working for me, the non-technical co-founder to push ahead toward milestones. Have each member of the team queue up a bunch of blog posts.

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How to Get Picked as a Speaker for The Lean Startup Conference

Startup Lessons Learned

Most commonly, that’s uncertainty about whether you can build the product at all (what MBAs call “technical risk”) or whether anybody will use or buy it (“market risk”). For example, when your company adds ano ther blade to its disposal razors , the product’s technical development, marketing and sales will follow relatively predictable paths.

Lean 165
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Cracking The Code: In search of Europe's next tech stars.

Cracking the Code

In search of Europes next tech stars. I feel like I’m often looking for interesting things to read about a variety of subjects, but I manage to include your blog among my reads every day. Note: high CAC ratio means high productiviy (see blog post for definition). Blog Archive. Churchill Club 2008 Top 10 Tech Trends.