Duct Tape Marketing

MAY 23, 2013

These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: Viral reach (views) consists of posts viewed as a result of a friend’s actions (sharing, liking, commenting). Why your fan reach metrics are likely the most important.

Metrics 78

Metrics Social Media Viral Technical Review 78

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Skip to secondary content.

Metrics 58

Metrics Clickthrough Lean Analytics 58

SoCal CTO

DECEMBER 19, 2012

For example, if you are trying to determine viral coefficient (see Startup Metrics ), then the focus should be around those aspects of the MVP. Towards An Integrated Approach to UX Design You should definitely look at Steve Blank's book and review his blog. Quite often these things get old quickly.

Developer 354

Developer Technical Review Fractional CTO Software Review 354

VC Cafe

NOVEMBER 11, 2024

Create viral content: Viral content can help you reach a massive audience in a short amount of time. However, it’s difficult to predict what will go viral, and this strategy is often more luck than skill. Start a blog: Write articles and create content that is relevant to your target audience. Rinse and repeat.

B2C 89

B2C Viral Social Media Community 89

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. like/+1/follow?

API 167

API Viral Startup Retention 167

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

Startup Professionals Musings

SEPTEMBER 28, 2012

Read everything you can about viral marketing. A most valuable tool is WordPress or TypePad for blogging. Define relevant metrics and measure. Of course, if you found this blog though your own initiative, I have to give you credit for being ahead of the pack. It’s not free, so budget appropriately, but not excessively.

Social Media 289

Social Media Small Business Media Technical Review 289

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. Thanks to Dani Mechlowitz, Delta Fulfilment ! #6-

eCommerce 143

eCommerce Omaha Entrepreneur SEO 143

Startup Lessons Learned

SEPTEMBER 22, 2008

Master of 500 Hats: Startup Metrics for Pirates (SeedCamp 2008, London) This presentation should be required reading for anyone creating a startup with an online service component. He also has a discussion of how your choice of business model determines which of these metric areas you want to focus on. Choose one.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

The Next Web

DECEMBER 4, 2013

Metrics on keywords, follower profiles and competitors all help define your target listener. Maybe you identified your target audience and conversation through Twitter research, but discover a handful of forums or blogs that attract essential influencers. Startup Example: Zappos. Strategy Adopted: Leveraging Social Media Analytics.

Social Media 158

Social Media Media Viral Startup 158

Startup Professionals Musings

JANUARY 15, 2022

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Return-On-Investment metrics are not new, but the tools are different. If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence.

Social Media 315

Social Media Media Startup Analytics 315

ConversionXL

NOVEMBER 25, 2020

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. Key metrics: Average View Duration, Click Through Rate, & Views 3. So, from day one, we invested heavily in YouTube, our blog, Tumblr, and Reddit. Vanity metrics.

Channel 129

Channel Metrics Algorithm Video 129

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 In my experience, I follow different resources, for instance, the Andreessen Horowitz blog , one of the top venture capital funds reporting trends in their newsletters, and INC.5000 5000 , a blog about the fastest-growing business models.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Startup Professionals Musings

SEPTEMBER 22, 2022

You must use self-promotion early and often through viral videos, blogging, and industry leadership, to establish credibility with your customers. Proactively use metrics and customer feedback before a crisis hits, to recognize when a pivot or product adjustment is required. Allocate resources to handle bumps along the way.

Marketing 333

Marketing Revenue Matching Viral 333

ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”.

Retention 113

Retention Marketing Acquisition Channel 113

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. When we look to design metrics, we are looking to deepen our understanding of the machinery, and how it works.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

MAY 29, 2019

Many components of a good blogging strategy also work for YouTube. For the SaaS 250, the strongest correlation (0.87) between subscribers and any other key metric (videos, views, channel age) was with the quantity of videos published. you would expect that—just like a great blog—they would earn more conversions.

Channel 106

Channel Video Audience Software Review 106

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer.

Customer Development 228

Customer Development Web Developer Customer 228

Occam's Razor

MAY 19, 2014

" Or, "I read this blog, Bounce Rate is the only one!" But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. So, great metric.

Metrics 160

Metrics Analytics SEC Acquisition 160

ConversionXL

APRIL 3, 2018

Embed blog videos hosted on facebook so you can track consumption and advertise to them. Work hard to define meaningful product metrics – enabler of team success. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality.

Retention 106

Retention Artificial Inteligence Channel Email 106

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Note: high CAC ratio means high productiviy (see blog post for definition). Blog Archive.

Software Review 48

Software Review Viral Media Marketing 48

Startup Lessons Learned

DECEMBER 16, 2008

Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.

Viral 140

Viral San Francisco Lean Continuous Deployment 140

ConversionXL

MARCH 31, 2021

For this article, let’s consider just two metrics—an engagement metric—social shares and an SEO metric—keyword rank. Shares are often considered a ‘vanity metric’ in the sense they don’t always directly help a business generate more revenue. For us it’s the amount of free trials the blog drives.

SEO 163

SEO Metrics Social Media Audience 163

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Own Existences/Strategies. Ready to rock and roll?

Metrics 157

Metrics Marketing Analytics Channel 157

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion. That is why I love this metric.

Social Media 166

Social Media Metrics Conversion Media 166

Up and Running

JULY 10, 2017

It’s critical to understand the metrics in terms of dollars per additional user, as you’ll have to spend this amount to serve thousands of your non-paying customers. You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. If it’s got so many pitfalls, why so many companies keep using it?

Startup 110

Startup Non-Compete Viral Software Review 110

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).

Customer 156

Customer San Francisco Viral Lean 156

www.iubenda.com

OCTOBER 25, 2011

iubenda blog. this is the blog of iubenda, privacy policy generator for websites. Dissection of a viral launch. Many of you asked, so I decided to write this blog post, dissecting the launch of iubenda and the viral system we invented. The viral system. « go to the main website. The base graph.

Viral 47

Viral Bootstrapping Email Web 47

ConversionXL

JANUARY 18, 2022

Use this when ideating blog post topics and creative campaigns to create a message that resonates. Viral marketing is hard to replicate. Most industry influencers don’t care if you share their content on social media or link to them in your blog post (unless you’re a well-known brand). a blog or social media post), audio (e.g.,

Audience 122

Audience Technical Review Social Media Campaign 122

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

There isn’t one most important SaaS metric. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. It’s boring and doesn’t make you famous and doesn’t play into the false but common narrative that SEO and viral content will launch your startup into the market with almost no money.

Restful 202

Restful Founder Revenue Acquisition 202

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. Other metrics to measure online performance did not yet exist. Even the most detailed blog post will go unread if it doesn’t have a clear title. Publish guest articles.

SEO 176

SEO Social Media Search Campaign 176

ConversionXL

MAY 19, 2016

One of my favorite examples of this is the design of viral loops. Andrew Chen has said that some of the best growth people don’t think in terms of funnels, they think in terms of viral loops. You’re likely familiar with Facebook’s 7 friends in 10 days metric, right? And I think this is really the point.

Analytics 78

Analytics Metrics Channel Software Review 78

Startup Professionals Musings

APRIL 13, 2019

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. Return-On-Investment metrics are not new, but the tools are different. If you are selling to consumers, especially younger ones, your business won’t survive without an effective social media presence.

Social Media 199

Social Media Media Analytics Viral 199

Up and Running

MAY 23, 2016

You can start by reading a few (or all) of these 17 venture capital blogs, reading Tim Berry’s thoughts on what venture capital firms want, and his advice on finding venture funding. 11 Angel Investor Blogs You Should Be Reading. 17 Venture Capital Blogs You Should Be Reading. Step 8: Track your metrics. Funding Guide.

Software Review 74

Software Review Software Delaware Forecast 74

mashable.com

JULY 10, 2012

The metrics from SumAll show online retailers the real-time metrics that are having the biggest impact on their bottom line. Stay tuned to the payments intelligence conversation through the Litle Blog and Twitter. Blogging Lists. viral video. viral videos. Remarketing. Print Story. Email Story. e-Commerce.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Up and Running

AUGUST 2, 2017

And, because the traditional publishing industry has one core metric—sales—that inevitably becomes their focus as well. When many authors think about their goals, they immediately jump to traditional publishing metrics: sales, reviews, or even revenue. Commentators write blog posts. How does a book get you attention?

Viral 88

Viral Video Metrics Non-Compete 88