Occam's Razor

JULY 12, 2010

In this blog post I want to share four analytics tools that I have been playing with for a while… tools that solve an interesting problem… tools that point to what might be in terms of our near term analytical future… and in almost all cases they don't even know! It measures how often a blog post is tweeted/retweeted.

Analytics 97

Analytics Viral Web Mobile 97

Startup Professionals Musings

SEPTEMBER 28, 2012

Read everything you can about viral marketing. A most valuable tool is WordPress or TypePad for blogging. Define relevant metrics and measure. Of course, if you found this blog though your own initiative, I have to give you credit for being ahead of the pack. It’s not free, so budget appropriately, but not excessively.

Social Media 289

Social Media Small Business Media Technical Review 289

VC Cafe

SEPTEMBER 5, 2012

Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. like/+1/follow?

API 167

API Viral Startup Retention 167

The Next Web

DECEMBER 4, 2013

Metrics on keywords, follower profiles and competitors all help define your target listener. Maybe you identified your target audience and conversation through Twitter research, but discover a handful of forums or blogs that attract essential influencers. Startup Example: Zappos. Strategy Adopted: Leveraging Social Media Analytics.

Social Media 158

Social Media Media Viral Startup 158

Startup Lessons Learned

MARCH 24, 2009

Lessons Learned by Eric Ries Tuesday, March 24, 2009 The metrics and levers of engagement, presentation on Engagement Loops for Facebook Developer Garage SF Ill be presenting a talk at the Facebook Developer Garage SF Wednesday evening. Unfortunately, its easy to lose track of positioning effects when optimizing for a single metric.

Metrics 88

Metrics San Francisco Lean Viral 88

Duct Tape Marketing

FEBRUARY 24, 2017

3 Insights for Creating Viral Content written by Guest Post read more at Duct Tape Marketing. For marketers trying to achieve goals tied to increased brand awareness and higher search rankings, viral content becomes the ideal solution. Appeal to broad, tangential audiences for high-quality media coverage.

Viral 70

Viral Campaign Social Media Audience 70

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

MAY 27, 2022

Stage 1: Target the right metrics for an effective long game. Metrics for your demand generation funnel. Your number one metric for any marketing initiative should be revenue. Build a picture over time that tells you which metrics lead to revenue versus those that just make you feel good (i.e.

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

MAY 23, 2013

These are the first six key metrics non-robots must track to understand Facebook Page performance, why you need them and where to find them. #1: Viral reach (views) consists of posts viewed as a result of a friend’s actions (sharing, liking, commenting). Why your fan reach metrics are likely the most important.

Metrics 78

Metrics Social Media Viral Technical Review 78

Startup Lessons Learned

DECEMBER 14, 2009

In a previous post , I covered the three main drivers of growth: Paid, Sticky, and Viral. A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer).

Customer 156

Customer San Francisco Viral Lean 156

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). Focus on the output metrics of that part of the product, and you make the problem a lot more clear. To promote this metrics discipline, we would present the full funnel to our board (and advisers) at the end of every development cycle.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

NOVEMBER 7, 2008

This is one of the blog we posted about how some company is doing SEO to promote the website. I too would be concerned about false negatives, but perhaps this strategy could be integrated into a broader market research strategy that included user engagement, viral marketing, etc which would all be quantifiable under the Google analytics.

Demand 167

Demand San Francisco Lean Continuous Deployment 167

leananalyticsbook.com

AUGUST 19, 2012

The One Metric That Matters. One of the things Ben and I have been discussing a lot is the concept of the One Metric That Matters (OMTM) and how to focus on it. That doesn’t mean there’s only one metric you care about from the day you wake up with an idea to the day you sell your company. Skip to secondary content.

Metrics 58

Metrics Clickthrough Lean Analytics 58

Cracking the Code

MARCH 23, 2007

Popular Media: the key to viral marketing. Popular Media is a hosted, web-based technology platform that enables customers to quickly create, optimize, and scale viral marketing programs - and it seems to work pretty well. Note: high CAC ratio means high productiviy (see blog post for definition). Blog Archive.

Software Review 48

Software Review Viral Media Marketing 48

Startup Lessons Learned

APRIL 7, 2010

At least, not in the traditional sense of trying to squeeze every tenth of a point out of a conversion metric or landing page. Even if it shows improvement in some micro metric, does that invalidate the overall design? That was evident in the metrics and in the in-person usability tests. No one feature is to blame.

San Francisco 154

San Francisco Lean Metrics Design 154

mashable.com

JULY 10, 2012

The metrics from SumAll show online retailers the real-time metrics that are having the biggest impact on their bottom line. Stay tuned to the payments intelligence conversation through the Litle Blog and Twitter. Blogging Lists. viral video. viral videos. Remarketing. Print Story. Email Story. e-Commerce.

eCommerce 101

eCommerce Software Review Technical Review Social Media 101

Occam's Razor

FEBRUARY 3, 2014

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), On this blog I'm sure you did not think I would simply share a marketing framework with you and leave you hanging when it comes to accountability. Your faith in this blog is well placed! I'm not a fan of compound metrics.

Analytics 151

Analytics Marketing Audience Channel 151

ReadWriteStart

APRIL 8, 2023

TikTok and Influencers One viral video on TikTok can reach 1.5 In my experience, I follow different resources, for instance, the Andreessen Horowitz blog , one of the top venture capital funds reporting trends in their newsletters, and INC.5000 5000 , a blog about the fastest-growing business models.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Startup Lessons Learned season one : Every post from the blogs first year in print form.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. When we look to design metrics, we are looking to deepen our understanding of the machinery, and how it works.

Metrics 55

Metrics Design Entrepreneur Startup 55

Startup Lessons Learned

DECEMBER 8, 2008

the link given in this blog "CI" is very impressive. Startup Visa update ► February (5) Kiwi lean startup + Australia next Why diversity matters (the meritocracy business) Beware of Vanity Metrics (for Harvard Business Rev. Startup Lessons Learned season one : Every post from the blogs first year in print form.

Software Review 136

Software Review San Francisco Lean Continuous Deployment 136

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. Time-to-complete-a-sale is not a bad metric for validated learning at this stage. Great post!

Customer 167

Customer San Francisco Lean Hockey Stick 167

Startup Lessons Learned

MARCH 13, 2009

If the viral coefficient is 0.9, Know what the success metrics are for the launch. Great blog BTW, adding this to my favourites. OH>>> they can, since i have an ezine and blog, too. Thanks and if there are further advice you can offer start-ups, ill follow this blog keenly to uncover them.

San Francisco 168

San Francisco PR Lean Early Stage 168

ConversionXL

APRIL 3, 2018

Embed blog videos hosted on facebook so you can track consumption and advertise to them. Work hard to define meaningful product metrics – enabler of team success. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality.

Retention 106

Retention Artificial Inteligence Channel Email 106

Cracking the Code

FEBRUARY 23, 2011

Note: high CAC ratio means high productiviy (see blog post for definition). Blog Archive. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. My Investments.

Software Review 101

Software Review Technical Review Valuation Europe 101

crowdSPRING Blog

MAY 31, 2013

The image above is a mosaic of the most interesting photos from Flickr, based on Flickr’s mysterious “interesting” metric. Inside the Inventive and Entrepreneurial Mind of Elon Musk | KISSmetrics Blog – [link]. Four Lean Advertising Campaigns That Went Viral | Harvard Business Review – [link].

Social Media 94

Social Media Small Business Design Media 94

ConversionXL

NOVEMBER 25, 2020

Whereas a blog post needs just a computer to type, a video requires an understanding of lighting, audio, storytelling, editing, and community building. Key metrics: Average View Duration, Click Through Rate, & Views 3. So, from day one, we invested heavily in YouTube, our blog, Tumblr, and Reddit. Vanity metrics.

Channel 129

Channel Metrics Algorithm Video 129

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. So far, I dont see any apps that have much in the way of viral distribution. We're leading the charge in enabling viral distribution for iPhone apps.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Cracking the Code

JANUARY 16, 2012

Note: high CAC ratio means high productiviy (see blog post for definition). Blog Archive. SaaS business metrics: why are they different? Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. Started on Jan. 1st 2008 with a base value of 100.00 Public SaaS 13 Multiples. My Investments.

Software Review 95

Software Review Europe Technical Review Spain 95

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 26, 2019

There isn’t one most important SaaS metric. Being focussed on SaaS metrics is not incompatible with valuing employee fulfillment and customer happiness. It’s boring and doesn’t make you famous and doesn’t play into the false but common narrative that SEO and viral content will launch your startup into the market with almost no money.

Restful 202

Restful Founder Revenue Acquisition 202

Hearpreneur

OCTOBER 25, 2023

As soon as you have 2-3 months' worth of sales data to work with, use a formula to calculate stock reorder levels to ensure you always have stock ready to go, especially if you're promoting your products on platforms known for viral content, like TikTok. Thanks to Dani Mechlowitz, Delta Fulfilment ! #6-

eCommerce 138

eCommerce Omaha Entrepreneur SEO 138

Up and Running

JULY 10, 2017

It’s critical to understand the metrics in terms of dollars per additional user, as you’ll have to spend this amount to serve thousands of your non-paying customers. You’re not going to go viral Dropbox style, so having a freemium model doesn’t really work. If it’s got so many pitfalls, why so many companies keep using it?

Startup 110

Startup Non-Compete Viral Software Review 110

reidhoffman.org

NOVEMBER 12, 2013

We are the leader in the professional domain with viral growth. What I knew that many didn’t was that a combination of curiosity and a viral game mechanic would slowly get to a million people, at which point the network becomes valuable. Here, we argue that we have a viral product that creates a network that possesses network effects.

Entrepreneur 111

Entrepreneur Viral Revenue Networking 111

ConversionXL

MARCH 28, 2014

Even though the video may contain some of these elements, an explainer video is NOT specifically: A Viral video. ” The visitor/view metric is one you should only be competing against yourself on. ” metric for featured products & +28.0 A Tutorial. A Company Overview. Or A Product Demonstration.

Video 122

Video Software Review Cofounder Metrics 122

ConversionXL

JANUARY 31, 2014

Ask Peep about analytics, and he’ll tell you, “Metrics are there to provide actionable insight. You need to look at a metric, ask “so what?” – and have an answer.”. Sidetrack: What Are The Elements of a Viral Pre-Launch Page? Step 1 – Set Up Actionable Analytics. Conversion rates for our top Adwords are way up.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

FEBRUARY 3, 2022

Neither would have achieved virality had customers not received something tangible for their efforts. How to create a growth hacking strategy using the pirate metrics model. Growth hacking in marketing incorporates the five stages of the customer lifecycle into the “ AARRR Framework ,” otherwise known as the “Pirate Metrics model.”.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

MAY 29, 2019

Many components of a good blogging strategy also work for YouTube. For the SaaS 250, the strongest correlation (0.87) between subscribers and any other key metric (videos, views, channel age) was with the quantity of videos published. you would expect that—just like a great blog—they would earn more conversions.

Channel 106

Channel Video Audience Software Review 106