Both Sides of the Table

APRIL 20, 2010

Because more technology people probably read startup blogs I’m guessing this post will come under more scrutiny. new features need to be rolled into PR strategies and competitor analyses. - Often I’m asked by startup CEO’s about how to best build an engineering team. I have much experience in this domain.

Fractional CTO 400

Fractional CTO CTO Hire Fractional VPE Part-Time VPE 400

Steve Blank

APRIL 5, 2017

This plan should include the category of media; print, internet, broadcast and then identify specific sites, blogs, magazine, etc. Founders ask me all the time whether they should hire a PR agency. Hiring a PR agency too early is a sign that the CEO is treating this as someone else’s problem. Step 4: Messengers.

Marketing 318

Marketing Audience Technical Review PR 318

YoungUpstarts

FEBRUARY 2, 2014

For example, every time you write a blog post, you can attach it to your Google+. By adding a few HTML tags — they’re simple, really, to embed — into your blog copy, your smiling face will usually be shown in search engine results alongside your blog post. Small Business, and PR Daily. Find Alicia on Google+.

Entrepreneur 276

Entrepreneur Social Media HTML Engineer 276

Both Sides of the Table

MARCH 24, 2014

“Ok, so this guy can write a blog and source deals but can he make any money?” So I think it’s now fair to rate me at 9/10 on follow-on fundings. Getting Exits / Driving LP Returns: This was always the knock on me. The monkey on my back. ” Yup. Heard that knock many times.

Los Angeles 387

Los Angeles Intellectual Property LP Venture Capital 387

Both Sides of the Table

JANUARY 11, 2014

I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs. I have seen many teams pour tons of money, time and effort into PR strategies without thinking about how product tweaks could drive more consumption, more retention and more referrals.

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

View from Seed

JANUARY 27, 2021

Supporting other external PR and media relations for the firm. Check out our blog for how we think about company building and investing. . Activities will include but not limit to: Planning and producing small- and large-scale events with entrepreneurs and high-level technology executives. A Final Note.

Operations 227

Operations Hiring Seed Stage Boston 227

Both Sides of the Table

MARCH 1, 2011

There has been all sorts of discussions about marketing on blogs lately. Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc. I think nothing is worse on Twitter, Facebook, YouTube or blogs than being one-directional.

Entrepreneur 398

Entrepreneur Atlanta Audience SEM 398

Rembrandt Communications

MARCH 8, 2019

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Your organization needs PR to get third-party credibility in the press you can’t get any other way so how do you pursue these activities without wasting time, money and effort? Here are….

PR 100

PR B2B Public Relations Technical Review 100

Both Sides of the Table

JANUARY 27, 2013

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. 6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.”

PR 309

PR Campaign Vertical B2B 309

Rembrandt Communications

MARCH 8, 2019

This can be challenging, especially if you are working with a communications team who provides public relations (PR) for your organization. Your organization needs PR to get third-party credibility in the press you can’t get any other way so how do you pursue these activities without wasting time, money and effort? Here are….

PR 100

PR B2B Public Relations Technical Review 100

Both Sides of the Table

DECEMBER 13, 2010

I was reminded of all this this when I read a blog post by one of my favorite thinkers on the VC market, Bryce Roberts, who talked about “ unfundable companies.&#. Avoid the latest fads, trends or PR announcements. It’s not surprising both have pulled ahead in their respective markets.

Turkey 302

Turkey Differentiation IP Technical Review 302

Board Effect

FEBRUARY 16, 2022

A poorly managed crisis could cost your nonprofit its reputation, yet developing a solid PR crisis management plan could help maintain the public’s trust through the worst possible crisis. An excellent place to start board discussions about PR crisis management planning is by defining a crisis. What’s the Worst That Could Happen?

PR 98

PR Management Warrant Bankruptcy 98

Both Sides of the Table

JANUARY 23, 2011

One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm. PR is a process, not an event - For starters let me say that you shouldn’t do PR around milestones. There is one carve out.

PR 349

PR Startup Hiring Social Network 349

Both Sides of the Table

JUNE 27, 2011

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. You’re reading their press releases or blog posts.

Early Stage 380

Early Stage Stealth Marketing Startup 380

YoungUpstarts

MAY 4, 2020

If you are not familiar with SEO, hire a search engine optimization expert to ensure that your website and blogs are optimized for search. Create A Blog: Many companies nowadays integrate a blog on the company website to add a voice to their brand. Benefits Of Press Releases For Startup Businesses. Acquire More Funding.

Social Media 147

Social Media Startup Distribution Public Relations 147

YoungUpstarts

DECEMBER 2, 2018

Blogging and social media. Leading lifestyle blog and developing smart content strategy for social media seems very natural and easy for young generation. Successful blogging can help you in becoming local influencer with further development of collaboration and endorsements. 6. Advertising and PR.

Cost 185

Cost Technical Review Social Media PR 185

Rembrandt Communications

FEBRUARY 1, 2025

Are you using the power of PR, or public relations, to boost sales, awareness and credibility right now? This is just one example of the Power of PR at work, but it can catapult your success! I bet youre ready to learn more Well, many people believe that PR stands for press release. How are you using the Power of PR?

PR 130

PR Public Relations Database Audience 130

Both Sides of the Table

OCTOBER 26, 2014

Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It’s a continual process.

PR 319

PR Venture Capital Hiring Seed Capital 319

ConversionXL

NOVEMBER 5, 2020

And so, the concept for a digital PR service was born. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. About 18 months later, we pivoted our messaging to evolve beyond digital PR. Turns out, getting high-quality blog content delivered consistently was a big one.

PR 120

PR B2B Lean Audience 120

Both Sides of the Table

FEBRUARY 5, 2011

I’ve talked many times on my blog about how they’re the lifeblood of most businesses – even those that pretend like they’re above it all. That means if you don’t understand the way they work you’re susceptible to being blind sided. Treat them well and they’ll love working with you.

Sales 316

Sales Technical Review Matching Hiring 316

Both Sides of the Table

MAY 1, 2010

To understand what most VC’s want between board meetings I think it’s useful to start with a quote from Mark Solon ’s blog for which I’m in complete agreement (along with agreeing with his entire post, which was brave, honest and accurate ). Make sure to ask them what they want. VC’s Want to Help!

Software Review 301

Software Review Early Stage Agile Partner 301

Rembrandt Communications

DECEMBER 1, 2021

PR is your secret weapon to bring top talent to you! PR is your hiring secret! Next, conduct research and find the publications, radio shows, television programs, blogs, podcasts, and other media venues that reach the talent you want. Repeat this process and PR becomes your secret weapon in the hiring process!

Public Relations 130

Public Relations Hiring PR Technical Review 130

YoungUpstarts

JULY 2, 2019

Take the time to ensure the content you publish is useful and relative to your website and encourages people to click through, even if it’s to read your latest blog post. If a link comes from it then great, if not, it is still a good piece of digital PR. Content, especially fresh content, is one of the largest ranking factors.

Technical Review 192

Technical Review SEO Social Media PR 192

Both Sides of the Table

APRIL 4, 2011

Usually you have a catch-all bucket for “direct” or similar that often came through PR or word-of-mouth. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? If so, make sure you can track which leads come from this. Measuring viral adoption is obviously important. In 6 months?

Metrics 346

Metrics Startup Acquisition SEM 346

Both Sides of the Table

APRIL 26, 2016

But often this doesn’t tell the whole story because often companies are also spending money on PR and other marketing activities in order to support the sales process. Generally you should take your full marketing spend including PR divided by your customers acquired to get your “fully loaded CAC.”

Metrics 150

Metrics Cost Acquisition Startup 150

Both Sides of the Table

JANUARY 12, 2014

While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized. When I first started blogging Digg was still at its peak. So What is This Underbelly of Which You Speak?

SEM 379

SEM Viral Marketing Widget 379

YoungUpstarts

APRIL 29, 2014

Even a minute of downtime means millions lost in revenue and tons of bad PR. Buffer – Live blog the post-mortem. Buffer’s nimble, distributed team came together on Hangouts on a Saturday afternoon and live-blogged developments as their engineers worked behind the scenes to fix the hack and restore services.

Security 174

Security Engineer PR Framework 174

ConversionXL

NOVEMBER 10, 2021

An industry report or “ultimate” guide offers more to the target audience than a general “top tips” blog post. Leverage Performance PR to build trust with cold traffic. Performance PR taps into an undisputed fact of SEO content marketing: backlinks are best. In this example, Promotion PR overlaps with influencer marketing.

Advertising 131

Advertising Cost Customer PR 131

YoungUpstarts

JULY 6, 2011

When possible, make PR investments and keep an active and relevant social network (e.g., blogs, Facebook, Twitter, etc.). Don’t under-estimate the importance of a business name, the business persona, the business identity. Continually tweak and improve the brand and make sure your customers are aware of your brand.

Intellectual Property 244

Intellectual Property Non-Compete Technical Review Business Plan 244

Both Sides of the Table

MAY 5, 2011

Not to mention every major agency, many PR firms, etc. Fred Wilson wrote an eloquent piece on his blog about “ recycling capital ,&# which every regional community should read. There is no question NY startups get disproportionate press. That’s natural. I don’t write about LA but I write from LA.

Seattle 317

Seattle Silicon Valley Technical Review Los Angeles 317

YoungUpstarts

SEPTEMBER 3, 2019

by Diana Ennen, President of Virtual Word Publishing and author of “ Virtual Assistant, The Series: Become a Highly Successful, Sought After VA “ PR and marketing can be overwhelming and many don’t do it as often as they should because they are afraid of doing it wrong. Mistake #1 –Missing the Boat. Here are just a few.

PR 228

PR Cost Marketing Media 228

The Startup Magazine

OCTOBER 19, 2020

First, you can send them an article about your work in the form of a PR package. These influencers showcase your product on their social platforms such as their Facebook pages, Instagram accounts, WordPress blogs, and YouTube channels. You can engage these social media bloggers and influencers with your products in two ways.

Social Media 133

Social Media Technical Review Marketing Social Network 133

Hearpreneur

JUNE 14, 2017

After a couple of months my tours got a big write up on a popular blog and suddenly there was a wait list of 1000+ people for these unconventional museum tours. My PR journey started with an amazing position with the renowned Jason Dady restaurant group in San Antonio, Texas. Thanks to Emily Reynolds, founder of R PR Firm ! #4

Entrepreneur 129

Entrepreneur South Africa PR Thailand 129

Both Sides of the Table

JANUARY 21, 2010

I recently read a post over on VentureHacks titled, “ Top Ten Reasons Entrepreneurs Hate Lawyers &# written by Scott Walker (who blogs on legal issues for entrepreneurs ). But as with consulting, PR, web design and even VC – it’s not just the firm it’s also the individual. Good people and evil people.

Southern California 318

Southern California Silicon Valley IP Stock Options 318

Up and Running

OCTOBER 7, 2014

DIY Marketing and PR. Hiring a PR firm can be very costly, and if you’re passionate and knowledgable, you could be your own spokesperson. The post 30 Money Saving Tips For Your Business appeared first on Bplans Blog. Have you used any of these tips in your business? I’d love to hear about it!

South Africa 157

South Africa Software Review Green Technical Review 157

Brandanew

JUNE 18, 2015

So, if you don’t have a blog or a content site, it is important to design it and create a Content Management System and infrastructure. Blog posts: You can go to Fiverr or any other bidding websites and get 600 word articles at $5. A good blog post (not as a part of a package) would start at much higher rates.

Cost 100

Cost Marketing Social Media PR 100

View from Seed

JULY 24, 2015

If you’re interested in this larger dialogue, here’s NextView co-founder Rob Go on this trend for the Boston Globe ‘s tech blog, BetaBoston). More functionally, Boston needs to improve its design, branding, and PR skills. However, it’s important to be careful when thinking about brand advertising and/or PR.

Boston 120

Boston Cofounder B2C PR 120