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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Before we dive into the marketing applications, however, let’s briefly cover what scrum is and how it came to be. An Introduction to Scrum and Agile Development. Scrum is a framework for developing and sustaining complex products.” sourced from the Scrum Guide. Basics of Scrum Framework.

SCRUM 112
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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. XP and Scrum don’t have much to say - they punt. Labels: customer development , product development 8comments: Sarah Milstein said.

Agile 111
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How to Solve Problems in Your Business: Kanban, Kaizen and Scrum

Up and Running

In a recent blog post, Kanbanize CEO, Dimitar Karaivanov, effectively summarizes the spirit of kanban: “One of the main principles … is the goal of eliminating bottlenecks by imposing realistic limits on how much work is in progress, how much work is requested, and how much work is held off on the back burner.

SCRUM 60
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Lessons Learned: The lean startup

Startup Lessons Learned

The application of agile development methodologies which dramatically reduce waste and unlock creativity in product development. See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process.

Lean 168
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Lessons Learned: A new version of the Joel Test (draft)

Startup Lessons Learned

I am convinced one of Joel Spolskys lasting contributions to the field of managing software teams will turn out to be the Joel Test , a checklist of 12 essential practices that you could use to rate the effectiveness of a software product development team. He wrote it in 2000, and as far as I know has never updated it.

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Lessons Learned: The product manager's lament

Startup Lessons Learned

Eventually, I hope to get them on a full agile diet, with TDD, scrums, sprints, pair programming, and more. But first I think we need to save the product manager from that special form of torture only a waterfall product development team can create. Labels: product development 8comments: Vincent van Wylick said.

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12 ways to get your business development and tech teams on the same page

The Next Web

Successful collaboration between a company’s business development and product development requires mutual understanding and purpose. Signing on new clients is no less or more valuable that writing the blog content for that client or making sure the ad buy goes off without a hitch. Matt Ehrlichman , Porch.