Startup Lessons Learned

MAY 9, 2012

What are the value propositions, benefits and the messaging (bait), the pricing structure and channels (tackle), and length of sales cycle (how likely a fish will snap your line)? Or will you need to staff and finance a whaling ship to be out at sea for months at a time to catch two or three whales (enterprise sales model)?

Entrepreneur 167

Entrepreneur Lean Southern California San Diego 167

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

JUNE 2, 2022

I headed to Google to search for “best transcription software” and read some blog posts that reviewed the best options. From there, I read case studies on the company blog before eventually signing up. It was a huge success, resulting in a 22% increase in sales pipeline , 59% engagement rate, and 300% increase in page views.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

MAY 27, 2022

In this article, you’ll learn how to build a demand generation funnel that fuels the pipeline, shortens the sale cycle, and generates revenue. Blog posts are one way to do this. This value-based model bringing all the right customers to their yard is called demand generation. Like SEO, demand generation is a long game.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

MAY 8, 2019

Blog posts. Some 55% of marketers claim that blogging is their top inbound marketing priority. Because blog content typically takes advantage of organic search—it’s a free distribution channel that can help get awareness efforts off the ground. Still, too often, blogs are purely derivative. Take Evelo , for example.

eCommerce 131

eCommerce Marketing Audience Non-Compete 131

Up and Running

JUNE 27, 2018

Is it increasing sales by 20 percent per quarter? Strategies for various stages in the sales cycle. Remember that each tactic needs to meet your target prospects at each stage of your sales cycle (from prospecting, to qualifying prospects, to addressing their objections, to closing the sale).

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

ConversionXL

NOVEMBER 5, 2020

Turns out, getting high-quality blog content delivered consistently was a big one. I know this language sounds formal and stuffy, but high-ticket service sales cycles are long. Starting as a productized digital PR service, we solved a single problem for a specific audience: getting martech companies featured in marketing blogs.

PR 120

PR B2B Lean Audience 120

Startup Lessons Learned

APRIL 14, 2009

Then we could focus on standardizing a product that could have an automated sales cycle online. Looking forward to more of your posts, this blog is a favorite of ours right now! Thanks to Twitter, I just discovered your blog. Startup Lessons Learned season one : Every post from the blogs first year in print form.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

AUGUST 18, 2021

Turning employees into advocates can shorten the sales cycle, boost growth, and help your team differentiate from the crowd. . By imploring your team to share blog posts they’ve written, webinars they’ve run, and projects they’ve worked on, you’re getting your brand name out there in a favorable light.

Social Media 117

Social Media Media Employee Programming 117

ConversionXL

JULY 8, 2021

The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. This formula also applies to readers of your blog content and podcast listeners. How to calculate conversion rate. How conversion rates affect bottom line.

Conversion 156

Conversion CPA Metrics Analytics 156

The Startup Magazine

OCTOBER 25, 2017

Research might include reading business books and blogs, attending seminars, and speaking with seasoned business people. For instance, a dip in sales in a week might appear problematic, but then when sales pick up the next week, it’s safe to assume the problem was a mere aberration in your sales cycle.

Lean 67

Lean Technical Review Sales Cycle Sales 67

ConversionXL

MAY 27, 2022

More than two-thirds of buyers have researched your solution (and others’) before talking to sales. Plus, 60% prefer not to interact with sales reps at all. To fuel your pipeline and shorten the sales cycle , you have to create demand naturally. Sales are less likely to be forced with outbound methods.

Demand 115

Demand Affiliate Audience Leadership 115

Steve Blank

MARCH 17, 2020

This is the one blog post that I hope I’m completely wrong about. All your assumptions about customers, sales cycle and most importantly, revenue, burn rate and runway are no longer true. If you are selling to businesses (a B-to-B market) have your customers’ sales dropped? “Winter is coming.”. Laying off people?

Burn Rate 436

Burn Rate Startup Valuation Sales Cycle 436

Duct Tape Marketing

APRIL 30, 2012

Related Posts: 7 Little Words That Sum Up the Entire Marketing Machine The Easiest Way To Explain the Marketing Process The 7 Stages of a Referral Generation 7 Stages of the Content Hourglass 5 Stages of the New Sales Cycle The Incredibly Logical Way to Manage Customer Relationships is a post from: Small Business Marketing Blog from Duct Tape Marketing. (..)

Management 78

Management Customer Sales Cycle Technical Review 78

ConversionXL

NOVEMBER 3, 2016

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. There are a few things that make optimizing for B2B a different beast: The sales cycle is usually longer.

B2B 48

B2B Conversion B2C Sales Cycle 48

ConversionXL

APRIL 3, 2018

Embed blog videos hosted on facebook so you can track consumption and advertise to them. Offline sale – typically. Long sales cycle – 18 months or more. The experience can’t be passed on via a blog post. Structure that works the best for emails. branded header and tagline. sub-headline with CTA.

Retention 106

Retention Artificial Inteligence Channel Email 106

Duct Tape Marketing

APRIL 19, 2013

Sales Is a Function of Marketing Pure and Simple is a post from: Small Business Marketing Blog from Duct Tape Marketing. If You Liked This Post. : Duct Tape Marketing Duct Tape Selling Lead Conversion'

Sales 78

Sales Marketing Lead Generation Semantic 78

Hearpreneur

JANUARY 30, 2022

For us at CEO Blog Nation, we get it. Face-to-face engagement is important, especially at vital points in the sales cycle or while creating relationships. The traditional push marketing approach has given way to a new approach that entails engaging customers through social networking, blogs and video.

Entrepreneur 127

Entrepreneur Green Technical Review Social Media 127

ConversionXL

MAY 27, 2022

It aims to fuel your sales pipeline , shorten the sales cycle, and generate revenue. Hubspot’s free ideas generator helps people come up with new blog content. Find out which offers get a warm reception and use templates to test the length of the sales cycle.

Demand 91

Demand Lead Generation PPC Leadership 91

Cracking the Code

NOVEMBER 10, 2009

In regards to calculatimg the "Magic Number" - should the amount included as sales and marketing costs match the length of the sales cycle? That is, if a company had a sales cycle of 6 months, should they include the past 2 quarters' of costs and not just the last quarter? sales and marketing. (10).

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

ConversionXL

MARCH 20, 2019

Reading your blog post might put them in the top of the funnel; watching a video of how your platform works may move them farther down. It takes time to integrate data across platforms, identify new accounts, target them with messaging—and wait for a months-long sales cycle to prove ROI. So which tool is right?

Software Review 117

Software Review Software Marketing IP 117

Software By Rob

OCTOBER 14, 2010

You’re fine to just post it to your blog (30 uniques per month, baby!) Having a pre-launch, filled with blog articles and information about the new item to be launched is a great way to build links and build up customer attention. Your blog (and book) have been a fantastic help and inspiration to me through the process.

Software Review 77

Software Review Marketing Technical Review Software 77

mashable.com

SEPTEMBER 22, 2008

blogtronix – An enterprise social platform that includes blogs, wikis, documents and social media so that users in large and small organizations can collaborate and build communities inside and outside their company. Clearspace – An online collaboration suite that includes documents, blogs, discussions, projects, and more.

Software Review 78

Software Review Social Media Social Network Software 78

ConversionXL

NOVEMBER 23, 2022

It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size). It’s not easy to condense the value of those 6 sessions from top 1% marketers into a short blog post. Gaetano DiNardi. Then, there’s demand capturing.

B2B 94

B2B Marketing Curation PPC 94

Cracking the Code

OCTOBER 9, 2009

However, if the SaaS & Cloud computing industry is doing relatively well in this downturn, the recession has severely impacted the sales&marketing productivity of these companies, with longer sales cycle, smaller deal size and limited upsells opportunity. Labels: SaaS , sales and marketing , software. at 6:14 PM.

Software Review 48

Software Review Technical Review Cloud Europe 48

Small Business Force

AUGUST 27, 2017

After some review and analysis, we learned that the sales cycle (from the initial intro to contract) for this product was, actually, an average of 6 months. The Right Sales Process Selling is a process, not an event. And that process is the sales cycle, and it’s rarely a “cookie cutter” process.

Sales 30

Sales Sales Cycle Product Technical Review 30

ConversionXL

OCTOBER 22, 2018

Here’s what I mean: Prospect A sees a Facebook Ad for your newest blog post and clicks through. Three days later, she sees someone share the same blog post via Twitter and goes back to it through the Twitter link. She reads the post but doesn’t opt in to your newsletter, free trial, or any other offers.

B2B 131

B2B Marketing Analytics Campaign 131

ConversionXL

JUNE 2, 2022

This shift in focus results in more efficient use of your marketing budget, shorter sales cycles, and a better customer experience. It means throwing resources into landing individual accounts, treating them as markets in their own right. A look at ABM in action: How Snowflake achieved 300% growth in 15 months. Who reports to whom?

Customer 98

Customer Marketing Channel Acquisition 98

conversionxl.com

SEPTEMBER 10, 2013

I think it is really hard for some companies (particularly on the B2B side where the sales cycles might be a bit more complex and take more time) to assess if they really have a product-market fit problem versus a marketing problem. This blog is all about getting more results from your website. Extra Lucrative Conversion Advice.

Customer Development 60

Customer Development Conversion Developer Customer 60

Up and Running

OCTOBER 7, 2019

Depending on the nature of your business, it could be the number of clicks, time on the website, pages viewed, downloads, email/blog subscription, or trial signup. Open opportunities by stage: monitor the number of leads you have at each stage of the sales cycle and how you can best allocate resources to pursue them.

Founder 71

Founder Retention Metrics Technical Review 71

Austin Startup

APRIL 17, 2017

is a conversational Marketing Service that drives quality web traffic to your blog/web content by engaging with relevant people when they have relevant Tweet conversation. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Both Sides of the Table

OCTOBER 19, 2009

On December 2nd, 2006 I wrote the blog post published later in this post when I was CEO of startup Koral about my experiences in pitching VCs. After my company was acquired by Salesforce.com I was asked to stop blogging and they took over my blog as an asset in the sale of the company. My blog was wiped out.

Venture Capital 274

Venture Capital Term Sheet San Diego Viral 274

ConversionXL

FEBRUARY 1, 2018

More specifically, email drip marketing involves delivering the right content to the right recipient at the right time based on how a user interacts with your brand and where they are in the sales cycle. This strategy is particularly effective with SaaS because there’s room for ascension.

Marketing 97

Marketing Campaign Software Review Email 97

K9 Ventures

AUGUST 13, 2010

So the departments either didn’t have the capacity to pay or it would be an endless sales-cycle, where we would spend lots of time on the sales, but it still wouldn’t close. Update (08/15/2010 11:23 PM): Patrick Vlaskovits posted a great followup to my post above on his blog: Distribution and Pricing Hypotheses with LOIs.

Revenue 72

Revenue Developer Java Customer Development 72

Version One Ventures

SEPTEMBER 24, 2013

Shorten sales cycle. Of course, you can’t just assume that’s the case based on this post or any other blog. Reduce future customer service incidents (since users are more familiar with the product and know how to use it from the start). For example, scheduling a demo as part of onboarding can result in a faster customer sign-up.

Cost 148

Cost Sales Cycle Acquisition New York 148

ConversionXL

MARCH 10, 2017

So, forget about best practices you’ve read in blog posts, pitch your craziest ideas and test everything… Amelia Showalter , Pantheon Analytics: “We were so bad at predicting what would win that it only reinforced the need to constantly keep testing. Segment based on stage of the sales cycle.

Email 93

Email Campaign Mobile Audience 93

VC Cafe

NOVEMBER 5, 2024

Some companies are able to find it straight out of the gate and to other (very successful) companies, it took 4+ years to get to PMF as you can see in the chart below from Lenny’s blog. It’s a journey of discovery, iteration, and sometimes complete reinvention. Don’t be afraid to pivot.

Product 158

Product Marketing Sales Cycle Churn Rate 158