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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Before we dive into the marketing applications, however, let’s briefly cover what scrum is and how it came to be. An Introduction to Scrum and Agile Development. Scrum is a framework for developing and sustaining complex products.” sourced from the Scrum Guide. Basics of Scrum Framework. Simple to understand.

SCRUM 112
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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. XP and Scrum don’t have much to say - they punt. Both Scrum and XP had a role which you could happily call by the modern title "Product Manager".

Agile 111
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How to Solve Problems in Your Business: Kanban, Kaizen and Scrum

Up and Running

In a recent blog post, Kanbanize CEO, Dimitar Karaivanov, effectively summarizes the spirit of kanban: “One of the main principles … is the goal of eliminating bottlenecks by imposing realistic limits on how much work is in progress, how much work is requested, and how much work is held off on the back burner.

SCRUM 60
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Lessons Learned: The lean startup

Startup Lessons Learned

I would add -- think of your development and running your business like a PM/Developer uses Agile or Scrum in software development. Great blog! Get in touch: Twitter Email Facebook Linkedin Additional resources Startup LessonsLearned, All Seasons : Every post from the blog, in one 600+ page PDF. No more, no less. Good stuff.

Lean 168
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[Review] Social Marketology

YoungUpstarts

Unfortunately, many books, articles, blogs and podcasts on social media focus too heavily on the “feel good” factor of success stories. Critical roles include a director, community manager, blog editor, blogger(s), channel specialists, SEO specialists, photographers/videographers, producers, and analytics specialist.

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12 ways to get your business development and tech teams on the same page

The Next Web

Signing on new clients is no less or more valuable that writing the blog content for that client or making sure the ad buy goes off without a hitch. Systems such as Scrum can help separate departments communicate effectively, and that is an absolute necessity. Maren Hogan , Red Branch Media. Maren Hogan , Red Branch Media.

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Lessons Learned: The product manager's lament

Startup Lessons Learned

Eventually, I hope to get them on a full agile diet, with TDD, scrums, sprints, pair programming, and more. Ive written about it on our development blog at [link] October 6, 2008 3:34 PM Chris Hondl said. Startup Lessons Learned season one : Every post from the blogs first year in print form.