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Agile Marketing: How to Implement Scrum for Digital Marketing

ConversionXL

Traditionally associated with development and product management, agile is a lightweight and, well, agile framework for software development and bringing features and products to market. Before we dive into the marketing applications, however, let’s briefly cover what scrum is and how it came to be.

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Lessons Learned: Combining agile development with customer development

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. XP and Scrum don’t have much to say - they punt. Both Scrum and XP had a role which you could happily call by the modern title "Product Manager".

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How to Solve Problems in Your Business: Kanban, Kaizen and Scrum

Up and Running

In a recent blog post, Kanbanize CEO, Dimitar Karaivanov, effectively summarizes the spirit of kanban: “One of the main principles … is the goal of eliminating bottlenecks by imposing realistic limits on how much work is in progress, how much work is requested, and how much work is held off on the back burner.

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Lessons Learned: The lean startup

Startup Lessons Learned

But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. I am heavily indebted to earlier theorists, and highly recommend the books Lean Thinking and Lean Software Development. Great blog! The lean startup is an application of Lean Thinking.

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Rally Software Acquired By CA Technologies for $480 Million

Feld Thoughts

Congrats to my friends at Rally Software on the announcement that they’ve signed a definitive agreement to be acquired by CA Technologies for $480 million. Part of the fun of having a blog for a long time is that it captures some of the history – in the moment – of what’s going on.

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The four kinds of work, and how to get them done: part three

Startup Lessons Learned

When youve mastered that, consider adding operations, customer service, marketing, product management, business development - the idea is that when the team needs to get approval or support from another department, they already have an "insider" who can make it happen. At IMVU, we found 60 days was just about right.

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Escaping the Design Trap in Agile Marketing

crowdSPRING Blog

As Marketer Gizmo explains : When they hear the phrase “agile marketing,” most people think of the Scrum methodology. Featuring sprints, daily standup meetings, and a public “to-do” list known as the Backlog, Scrum is one of the most popular frameworks for implementing departmental agility.

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