Both Sides of the Table

JANUARY 12, 2014

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. When I first started blogging Digg was still at its peak. I was talking with a colleague once about how videos go viral. But it wasn’t to be.

SEM 379

SEM Viral Marketing Widget 379

Startup Professionals Musings

MARCH 26, 2010

Every time I see a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a couple of years ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Viral 141

Viral Cost Marketing SEM 141

Both Sides of the Table

JANUARY 11, 2014

In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?

Technical Review 384

Technical Review Hockey Stick SEM Channel 384

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Startup Professionals Musings

FEBRUARY 25, 2017

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. First of all, Seth Godin pointed out a long time ago that viral marketing does not equal word-of-mouth. Develop viral content. Seed viral activity.

Campaign 167

Campaign Cost Viral Marketing 167

Both Sides of the Table

APRIL 4, 2011

How many through SEM? Measuring viral adoption is obviously important. per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? How many adds came through organic SEO?

Metrics 346

Metrics Startup Acquisition SEM 346

Startup Lessons Learned

NOVEMBER 7, 2008

Dont worry about selecting particularly good keywords, if youre new to SEM. SEM only gets at one segment of users, and for a brand new product, you presumably need some skill at marketing in general and adsense in particular to get any useful info. This post has been removed by a blog administrator. I used to use $.05,

Demand 167

Demand San Francisco Lean Continuous Deployment 167

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Startup Killer: the Cost of Customer Acquisition In the many thousands of articles advising entrepreneurs on what they have to focus on to build successful startups, much has been written about three key factors: team, product and market, with particular focus on the importance of product/market fit.

Acquisition 103

Acquisition Cost Customer Entrepreneur 103

ConversionXL

APRIL 4, 2017

It doesn’t help that there’s a new blog post out every day about how you’re missing out on [X] and this company is killing it by doing [Y]. SEM is great because you can capture people as they’re searching for a solution, which is often some of the highest intent traffic you can find. iPullRank Blog. Litmus blog.

Channel 118

Channel Marketing Viral SEO 118

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). SEM on five dollars a day Andrew Chen: Growing renewable audiences Marc Prensky's Weblog: Cell Phones in Class A new version of the Joel Test (draft) Smarticus — 10 things you could be doing to your c.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Startup Lessons Learned

SEPTEMBER 12, 2008

vs. sustainable: Compare this to the renewable strategies, like viral marketing, SEO, widgets, and ads, which can scale into 10s of millions of users but are primarily centered around tough, non-user centric work. Startup Lessons Learned season one : Every post from the blogs first year in print form.

Audience 119

Audience San Francisco Continuous Deployment Lean 119

Startup Lessons Learned

SEPTEMBER 18, 2008

On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. If you sell an online service that solves a defined problem, you can compete in SEO or SEM. There are other models, in other distribution channels.

Distribution 74

Distribution San Francisco Lean Continuous Deployment 74

Startup Lessons Learned

MARCH 13, 2009

If the viral coefficient is 0.9, Start with a five-dollar-a-day SEM campaign. Great blog BTW, adding this to my favourites. OH>>> they can, since i have an ezine and blog, too. Thanks and if there are further advice you can offer start-ups, ill follow this blog keenly to uncover them. before you launch.

San Francisco 168

San Francisco PR Lean Early Stage 168

mashable.com

MAY 28, 2010

How do you find that perfect Twitter handle or that ideal epithet for your blog, website or startup — one that’s snappy and memorable, and that you won’t hate by next year? Descriptive names, such as Stuff White People Like or Blogging Basics 101 , immediately convey information about what you do. How Do I Start? The downside?

Naming 94

Naming Technical Review Social Media Startup 94

Startup Professionals Musings

JANUARY 17, 2013

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. There are many more, but these should get you started: Create a professional website and blog.

Marketing 265

Marketing Viral SEM Startup 265

Cracking the Code

FEBRUARY 12, 2007

Getting the most of your online marketing: the In & Out of SEM/SEO. Note: high CAC ratio means high productiviy (see blog post for definition). Blog Archive. on a scale of 1-4). on a scale of 1-4). The videos can be watched at Bessemer Online Marketing Portal (the other materials are not public). Started on Jan. My Investments.

Software Review 48

Software Review SEM Marketing Las Vegas 48

Startup Professionals Musings

MARCH 16, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. There are many more, but these should get you started: Create a professional website and blog.

Marketing 257

Marketing SEM Viral Social Media 257

Startup Professionals Musings

DECEMBER 7, 2010

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. There are many more, but these should get you started: Create a professional website and blog.

Marketing 235

Marketing SEM Startup Viral 235

Steve Blank

DECEMBER 7, 2010

Start your blog/wiki/journal. Update your blog/wiki/journal. Update your blog/wiki/journal. Actually engage in “search engine marketing” (SEM)spend $20 as a team to test customer acquisition cost. Update your blog/wiki/journal. Come up with ways to test: is a business worth pursuing (market size).

Wiki 318

Wiki Lean Management Business Model 318

Cracking the Code

NOVEMBER 10, 2009

Your caution in Law 6 about over-estimating the impact of SEM and other lead-generation activity is particularly astute. Note: high CAC ratio means high productiviy (see blog post for definition). Blog Archive. Popular Media: the key to viral marketing. Favorite VC and Entrepreneur blogs. at 7:42 PM. internet. (6).

Software Review 48

Software Review Cloud Technical Review Sales Cycle 48

Startup Lessons Learned

SEPTEMBER 29, 2008

Lessons Learned by Eric Ries Monday, September 29, 2008 Q&A with an actual reader One of my favorite things about having a blog is the feedback I get in comments and by email. Get in touch: Twitter Email Facebook Linkedin Additional resources Startup LessonsLearned, All Seasons : Every post from the blog, in one 600+ page PDF.

San Francisco 68

San Francisco Lean Continuous Deployment DC 68

Gust

MARCH 9, 2014

When questioned, founders usually mention word-of-mouth, viral marketing, and a top quality product. Viral marketing costs real money these days, which usually means adding at least an extra zero to budget estimates. There are many more, but these should get you started: Create a professional website and blog.

Marketing 146

Marketing SEM Viral Social Media 146

Up and Running

JULY 26, 2016

There are a number of other variables here like virality (the chances of a user referring another user), but I don’t want to overcomplicate things. Nailing an article in a major tech blog is a hit or miss, but I’ve successfully managed to get two of our product launches featured in Techcrunch and TheNextWeb. Display ads (cheap).

Revenue 60

Revenue Acquisition Channel Campaign 60

Duct Tape Marketing

NOVEMBER 15, 2023

Like anybody can write blog content and like most people can start a podcast. Like it's not about, you know, going viral and reaching masses. We're talking about Praxbury pages, location, pages, informational blog posts, you know, talking about legal stuff. When you started talking about content, you said, preferably video.

Channel 90

Channel Acquisition Framework B2B 90

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. Blogging Experience Articles. + Podcast: Measuring Rich Media (Ajax, Flash / Flex, RSS & Blogs).

Analytics 125

Analytics Metrics SEM Web 125

Cracking the Code

OCTOBER 10, 2008

Keep up the blogging and web casts and we will keep listening and growing. The most innovative B2C companies are lead generation machines, leveraging search engine optimization (SEO), viral marketing, Search Engine Marketing (SEM), email marketing, and other technically-advanced methods. Blog Archive. Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Startup Lessons Learned

OCTOBER 7, 2008

On the web, we have many of these channels: SEM, SEO, world of mouth, PR and viral. If your app has strong word-of-mouth or viral components, your retention drives new acquisition, and its not so important to have good placement in the store. Or if your lifetime value is high enough, you can just keep spending on SEM.

San Francisco 68

San Francisco Lean Retention SEM 68

crowdSPRING Blog

NOVEMBER 13, 2011

For instance, if you have a simple goal of driving additional traffic to your site it is easy to measure the results (and cost) of the SEM campaign. 5 great viral marketing campaigns (and what small businesses can learn from them!). The resulting data will tell you quickly whether you have accomplished that goal. Graphic: Sam Michel.

Advertising 103

Advertising Lean Marketing Campaign 103

Brandanew

JANUARY 8, 2016

This means that if you want to find out who’s talking about “car insurance”, Nuvi will track those conversation and provide real-time results to show you who’s talking about car insurance on Facebook, Twitter, Instagram, Google+, Pinterest, Tumblr, Vimeo, blog sites, etc. image credit. Tool 7: Moz Pro.

Analytics 100

Analytics Social Media Marketing Media 100