Blog Social Network Viral 
Both Sides of the Table
DECEMBER 5, 2010
This blog post originally appeared in serialized form here on TechCrunch. I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). And so it goes with social networking.
SoCal CTO
FEBRUARY 13, 2013
Purpose of an MVP and Defining the Right MVP I've really not talked as much about this in my blog even though its hugely important. Leverage Existing Platforms or Third Party Products - you want to test your social network, grab Drupal and whip something together, or even just use a hosted service.
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Startup Professionals Musings
SEPTEMBER 28, 2012
It seems to me that there is abundant proof in the marketplace of the financial returns to both large and small businesses, the low cost of entry, and the ubiquity of social networks. They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce.
The Next Web
DECEMBER 4, 2013
Zappos has found great success by keeping social media responsibilities horizontal and flexible. Zappos assumes everyone in the company is on social media and trusts them to participate in growing the brand. Prioritize social networks. Its social media and editorial advertising strategy clearly put the product first.
VC Cafe
SEPTEMBER 5, 2012
Growth Hacking isn’t viral marketing (although viral marketing is part of it). and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph. If a startup is pre-product/market fit, growth hackers can make sure virality is embedded at the core of a product. Distribution Hacks.
YoungUpstarts
JUNE 21, 2013
Social media can also be an important and useful part of your marketing campaign, particularly if your business exists only online. For companies without a physical location, social networks are the only place that customers can go to get an idea about you, your business, and your company culture.
Both Sides of the Table
APRIL 4, 2011
Measuring viral adoption is obviously important. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? I don’t want to go in depth here because it could take a whole blog post, but if you’ve got direct sales teams make sure to have performance metrics in place.
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