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Building Your MVP as a Non-Technical Founder

SoCal CTO

I did a presentation this week at Coloft that looked at how Non-Technical Founders can go about getting their MVP built. Purpose of an MVP and Defining the Right MVP I've really not talked as much about this in my blog even though its hugely important. And the back-end is something that a non-technical founder can manage.

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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs. Success begets success.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. It’s worth a quick read. My argument is pretty simple. Look at Viddy & SocialCast.

SEM 379
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Too Many Small Businesses Still Ignore Social Media

Startup Professionals Musings

According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively. Read everything you can about viral marketing. A most valuable tool is WordPress or TypePad for blogging. What’s the problem?

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Startup Metrics

TechEmpower

Proving your Business Model Works - Build, Define, and Review But how do you prove your numbers? Finally, review the numbers with your partners. channels (search, social, viral, new media), cost-efficient distribution We often reference Dave’s work when talking to innovators. Please write us at blog@techempower.com !

Metrics 260
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[Review] Return On Influence

YoungUpstarts

Luminaries like Robert Scoble (author of “ Naked Conversations ” and godfather of blogging ) have caused spikes in web traffic through highlighting particular products. Systematically engaging influencers who are most willing (or least passive) to distribute your contents virally. Having a strategy. Nuff said.

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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

It becomes even more interesting in the world of emerging technologies and the IoT. In fact, the small brand is likely to become a rising industry star due to the established trust, convenient delivery times, and various payment options available in the marketplace. These new technologies will become an integral part of most e-shops.

eCommerce 185