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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. steve BrianB , on May 30, 2009 at 4:14 am Said: Hi Steve, Thank you for this really great blog. Reply Alpha Testing « Two Sixes Blog , on July 5, 2010 at 7:04 pm Said: [.]

Vertical 167
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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). Some of these advisors from the academic community would work with our of VP of Engineering and help us solve specific technical problems.

Engineer 224
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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Our industry just took one big step towards legitimacy with the hiring of renowned media exec Ynon Kreiz to run Maker Studios.

Video 320
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Is the Future of Healthcare a Telehealth Company for Every Condition?

View from Seed

One of the most promising trends accelerating in digital health is the verticalization of digital health. Consequently, it is now feasible to build a large business by becoming a focused vertical provider that delivers superior care and patient experience in your specialty. . What’s the End Game.

Vertical 156
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Open Angel Forum San Fran – Team Calacanis Raises the Bar

Both Sides of the Table

Still, I think that to succeed they really need to focus on vertical niches where they can differentiate and have more focus on content quality and user acquisition. It’s always great to meet somebody in person that you’ve interacted with on blogs and on Twitter. I first met the team at TechCrunch50.

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How to Find and Close Angel Investors from a Standing Start

View from Seed

The more verticalized your startup’s offering, especially if the venture is B2B, the more opportunity there is to identify industry insiders who will care about your company. I’ve blogged about that ratio and how to avoid wasting your time fundraising here. ). Affinity by industry.

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How Boards Need to Evolve Over Time

Both Sides of the Table

And while John & I have been through these phases ourselves (and have even written several blog posts on the topic like this one and John keeps a great blog with many similar concepts) we simply haven’t been running large sales teams for the past 8+ years.