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When a company acquires another business, they often pay a lot more than the bookvalue of the company. That’s because the parties that acquire companies look at more than cash value; they look at other less tangible characteristics that make a company worth money. That is a big achievement.
And you know, I think it starts, hopefully it starts before you even have an idea for a book. So there are four that you, uh, talk about in the book, value, consistency, endurance, and generosity. And you know, I think that part of it involves ensuring that we're listing our community and keeping them up to date on our story.
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