Book Value Metrics Sales 
VC Adventure
NOVEMBER 15, 2013
For example when you say sales do you mean booking or revenue? Is churn net of upsells or is an upsell a new sale? If bookings are the total contract value of everything you sold in a period, how do you normalize for different contract lengths? Startup Metrics bookings MRR revenue SaaS terminology'
VC Adventure
NOVEMBER 15, 2013
For example when you say sales do you mean booking or revenue? Is churn net of upsells or is an upsell a new sale? If bookings are the total contract value of everything you sold in a period, how do you normalize for different contract lengths? When you talk about revenue do you mean recurring or total?
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