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Since inception this lodging marketplace (note 1) has enabled 825 million guest stays in over 200 countries with a cumulative bookingvalue of more than $110 billion.
Simply put, this approach lists a company’s total assets, deducts total liabilities, and determines overall value based on the difference between the two. Also referred to as BookValue . Namely, you should never associate asset value with business value.
This week the author of the business model canvas, my friend Alexander Osterwalder, launched his new bookValue Proposition Design , the sequel to his million copy best seller, Business Model Generation. His new book does three things: 1. Introduces the Value Proposition Canvas.
When a company acquires another business, they often pay a lot more than the bookvalue of the company. That’s because the parties that acquire companies look at more than cash value; they look at other less tangible characteristics that make a company worth money. Alpha generation. To create Alpha, you need a market edge.
So there are four that you, uh, talk about in the book, value, consistency, endurance, and generosity. Obviously listeners, you're going to get the book to get the whole story, but let's talk a little bit about that idea of giving value. You know, in the book I tell a story about 500 trees.
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