Remove Books Remove Business Model Remove Customer Development
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Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? Is there a profitable business model? How many are there? Can it scale?” And finally, “Is this a team that can build this company?”

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Customer Development in Japan: a History Lesson

Steve Blank

The book has been shepherded and edited by a great Japanese VC at Mitsui Sumitomo Insurance Venture Capital, Takashi Tsutsumi, with help from Masato Iino. I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. Evangelizing Customer Development in Japan.

Japan 305
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Times Square Strategy Session – Web Startups and Customer Development

Steve Blank

I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?”

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Customer Development for Web Startups

Steve Blank

Customer Development is a technique startups use to quickly iterate and test each part of their business model. How you execute Customer Development varies, depending on your type of business. In my book, “ The Four Steps to the Epiphany ” I use enterprise software as the business model example.

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Why Startups are Agile and Opportunistic – Pivoting the Business Model

Steve Blank

The Search for the Business Model. A startup is an organization formed to search for a repeatable and scalable business model. Investors bet on a startup CEO to find the repeatable and scalable business model. They may draw their business model formally or they may keep the pieces in their head.

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Customer Development is Not a Focus Group

Steve Blank

Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.

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When Hell Froze Over – in the Harvard Business Review

Steve Blank

For decades this revered business magazine described management techniques that were developed in and were for large corporations – offering more efficient and creative ways to execute existing business models. He called the combination “ The Lean Startup ” and wrote a great book with that name.