Steve Blank

NOVEMBER 7, 2023

Rent-seeking lobbyists go directly to legislative bodies (Congress, State Legislatures, City Councils) to persuade government officials and their staff to enact laws and regulations in exchange for campaign contributions , appeasing influential voting blocks, or the “ revolving door” – offering officials future jobs in the industry they regulated.

Washington 319

Washington Government Marketing Silicon Valley 319

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Social Media Audience Channel 109

Duct Tape Marketing

JULY 19, 2024

Visit DTM.world/scale to book your free advisory call and learn more. Book your call today, DTM world/ scale. (01:05): She's also the author of a book we're going to talk about today, thoughtfully fit your training plan for Life and Business Success. John Jantsch (03:01): So the book is thoughtfully fit.

Leadership 90

Leadership Framework Agile Campaign 90

Startup Professionals Musings

MAY 28, 2023

I like the specifics on how to do this in the classic book, “ The Agenda Mover: When Your Good Idea Is Not Enough ,” by leadership expert Samuel B. Anticipate the agenda of others, mobilize your resources, negotiate buy-in and support, and get things done to sustain momentum in your campaign.

Technical Cofounder 341

Technical Cofounder Founder Cofounder Mobile 341

Startup Professionals Musings

NOVEMBER 14, 2020

I recall a good summary of how to motivate and train a team to accomplish this in the classic book, “ The Business of Creativity: How to Build the Right Team for Success ,” by Keith Granet. It doesn’t take a huge marketing budget to provide public recognition in team meetings for individual initiatives that can benefit the company.

Developer 326

Developer Marketing Architecture Startup 326

Duct Tape Marketing

JULY 9, 2024

Visit DTM world slash scale to book your free advisory call and learn more. Book your call today, DTM World slash scale. (01:03): He's also the author of a book we're going to talk about today. And that is really something that is very powerful and I use in the book. It's time to transform your approach. That's right.

Campaign 87

Campaign ChatGPT Community Email 87

Startup Professionals Musings

SEPTEMBER 5, 2020

I like the specifics on how to do this in the classic book, “ The Agenda Mover: When Your Good Idea Is Not Enough ,” by leadership expert Samuel B. Anticipate the agenda of others, mobilize your resources, negotiate buy-in and support, and get things done to sustain momentum in your campaign.

Technical Cofounder 315

Technical Cofounder Cofounder Mobile Differentiation 315

Startup Professionals Musings

NOVEMBER 4, 2022

Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. That’s why investors say they invest in people (bet on the jockey, not the horse), rather than the idea. The sales professional.

Technical Cofounder 309

Technical Cofounder Cofounder Advisory Board Startup 309

Startup Professionals Musings

FEBRUARY 9, 2020

Thus I was happily surprised when I found the classic book, “ The Tech Entrepreneur’s Survival Guide ,” by Bernd Schoner, PhD, and cofounder of ThingMagic, which leans heavily on the people side of the equation. That’s why investors say they invest in people (bet on the jockey, not the horse), rather than the idea. The sales professional.

Technical Cofounder 308

Technical Cofounder Cofounder Advisory Board Stock Options 308

ReadWriteStart

JULY 7, 2021

The entrepreneur can earn plenty of revenue – from subscription plans and publishing targeted advertisements, commission from courier delivery personnel, booking cancellation charges, and transaction processing fees from an Uber for courier app solution. Why would courier service apps always be in high demand?

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

MARCH 17, 2021

One of the respondents said they called it a “Desperate marketing attempt—everybody just tries to book a meeting, try to generate sales qualified opportunities and they don’t have results.” This process helped us define accounts with the highest revenue potential which we then ran highly perosnalized campaigns to.

B2B 150

B2B Sales Cycle Belgium IP 150

Duct Tape Marketing

NOVEMBER 20, 2024

He’s created campaigns for major brands like Apple, Nike, and Red Bull, and directed Portrait of a City, earning an Emmy nomination. In his new book Never Play It Safe , Jarvis dives deep into the power of safety and focused attention as key drivers of success. Visit DTM world slash scale to book your free advisory call and learn more.

Cloud 76

Cloud Social Media Email Media 76

Duct Tape Marketing

SEPTEMBER 14, 2024

He is the founder of Tundra Land Home Improvements and author of the upcoming book we're going to talk about today Beyond the Hammer, a Fresh Approach to Leadership, culture and Building High Performance Team. John Jantsch (02:47): Well, your book is essentially a, I dunno, would you call it a leader? This is John Jantsch.

Wisconsin 90

Wisconsin Cofounder Leadership Employee 90

Startup Professionals Musings

MARCH 26, 2022

If you want all the specifics, you must follow the new wave of marketing experts, like Daina Middleton, and her classic book “ Marketing in the Participation Age.” Big marketing budgets alone and single blockbuster campaigns don’t assure results. The message is simple.

Customer 267

Customer Technical Review Social Media Partner 267

Startup Professionals Musings

FEBRUARY 6, 2019

According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Without predictive targeting, a retention campaign may cost more than it gains. Political campaigning with voter persuasion modeling. Movie recommendations.

Analytics 177

Analytics Retention Social Media Campaign 177

Startup Professionals Musings

JUNE 22, 2019

If you want all the specifics, you must follow the new wave of marketing experts, like Daina Middleton, and her classic book “ Marketing in the Participation Age.” Big marketing budgets alone and single blockbuster campaigns don’t assure results. The message is simple.

Technical Review 245

Technical Review Social Media Startup Partner 245

The Startup Magazine

JULY 11, 2024

In addition, by tracking customer preferences, businesses can use behaviors and trends to create targeted marketing campaigns. EPOS systems also allow owners to create special promotions and discounts on food and drink to attract new customers or increase repeat business. This can help your restaurant or takeaway increase sales.

Software Review 158

Software Review Analytics Technical Review Software 158

Startup Professionals Musings

AUGUST 4, 2023

I recall a good summary of how to motivate and train a team to accomplish this in the classic book, “ The Business of Creativity: How to Build the Right Team for Success ,” by Keith Granet. It doesn’t take a huge marketing budget to provide public recognition in team meetings for individual initiatives that can benefit the company.

Founder 239

Founder Architecture Startup Public Relations 239

Both Sides of the Table

NOVEMBER 3, 2015

And if you ever wanted to read a book about the impact the next generations of the world population will have to content with I will tell you that one of the most profound books I’ve read in years was “ Collapsed How Societies Choose to Fail or Succeed ” by Jared Diamond, one of my all time favorite authors.

Technical Review 150

Technical Review Software Review Founder Boston 150

YoungUpstarts

NOVEMBER 23, 2020

With innovative ways to both fundraise and create email marketing campaigns, the tools Engaging Networks has crafted are incredibly beneficial to new nonprofits. As such, it’s a good idea to have a CPA (certified public accountant) help you file your taxes and independently audit your books each year.

CPA 246

CPA Networking Email Community 246

Steve Blank

NOVEMBER 1, 2017

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World, ” and Eric Ries’s book The Lean Startup. Andreessen’s article helped accelerate the company’s digital transformation.

Institutional Investors 271

Institutional Investors Dividend Stock Technical Review 271

Both Sides of the Table

JANUARY 6, 2014

I should note that my friend Brad Feld has written a new book on the subject that I would recommend if you want the bible on the topic. Not building marketing & sales integration processing and thus wasting millions in poor lead quality and misguided sales campaigns. We realized we needed help.

Technical Review 325

Technical Review Early Stage Software Review Los Angeles 325

ConversionXL

OCTOBER 7, 2021

One way to do this is by running marketing campaigns for each new feature or iteration of the product. Building it is done by creating solid branding campaigns that develop emotional connections. This requires three steps that are covered in depth in our post on creating an effective branding campaign that inspires a movement.

Product 142

Product Marketing Software Review Social Media 142

Both Sides of the Table

NOVEMBER 14, 2017

We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. I always push companies to hire “an operationally focused CFO” during this phase because in order to systematize you need somebody who brings economic rigor to decision making.

Operations 286

Operations New York City Technical Review Startup 286

YoungUpstarts

JULY 14, 2020

CPL One is an integrated online advertising platform for affiliate marketers that partners with leading CPL (stands for cost-per-lead) advertisers to help members create and run profitable (potentially) ad campaigns with ease. That means the amount of money users make is dependent on how well their ad campaigns perform.

Technical Review 147

Technical Review Advertising Affiliate Vertical 147

Duct Tape Marketing

OCTOBER 28, 2024

You can give real-time input on strategies, tweak campaigns as needed, and stay in the loop on daily tasks. Book a free discovery call and we can figure out what makes the most sense for you. Plus, your team is 100% focused on your business, so their efforts are super tailored to what you want. Sounds great, right? Still unsure?

Small Business 79

Small Business Hiring Marketing Jordan 79

Both Sides of the Table

JULY 9, 2013

If you read the post on “ champions ” you’d know that without an insider telling you all of this it’s nearly impossible to navigate corporate purchasing and you you’re potentially wasting valuable resources pursuing a campaign that might not close this quarter – or ever.

Customer 324

Customer PR Marketing Technical Review 324

Steve Blank

OCTOBER 11, 2016

Before Level, Dan was the founder and CEO of Freshsessions, the world’s first marketplace for musicians to find and book studio time anywhere. We were trying out different cities, and I was flying around the country, and we were trying different campaigns and various things, and ultimately they were not working.

Columbus 249

Columbus Entrepreneur Cofounder Ohio 249

The Startup Magazine

AUGUST 21, 2021

Smartphones can do more than confirm bookings or get your meals on Instagram. Opportunities for clever and creative restaurant marketing campaigns abound, so there’s no excuse to miss promoting your business strategically today.

Marketing 158

Marketing Technical Review Social Media Audience 158

The Startup Magazine

OCTOBER 4, 2023

Leveraging technology through an engaging website, online booking, and digital invoicing enhances visibility in an increasingly competitive market. It’s beneficial to include both traditional methods like radio ads or billboards and digital means like SEO, social media promotion in your campaigns.

Balance Sheet 144

Balance Sheet Technical Review Business Model Business Plan 144

YoungUpstarts

APRIL 3, 2020

by Lonny Kocina, CEO of Media Relations Agency and author of “ The CEO’s Guide to Marketing: The Book Every Marketer Should Read Before Their Boss Does “. In my best-seller “ The CEO’s Guide to Marketing: The Book Every Marketer Should Read Before Their Boss Does ” I’m telling on the industry.

Campaign 246

Campaign Marketing Agile Channel 246

ConversionXL

OCTOBER 4, 2021

We’ll also break down the main elements of high-performing emails to show you how to drive action from your campaigns. Strategy is the big picture thinking that drives email marketing campaigns. What do you want the end result of your email campaign to be and why does that matter? Customer journeys are rarely linear.

Email 136

Email Customer Marketing Software Review 136

Both Sides of the Table

JUNE 23, 2013

There are many out there and many books have been written on the topic. Every sales organization with more than a handful of reps or that is across multiple offices or time zones would benefit from having a sales methodology. I’ve been writing a series on a simple methodology that we used at my first enterprise software company.

Sales 328

Sales Campaign Sales Cycle Early Stage 328

Startup Professionals Musings

OCTOBER 19, 2018

I like the specifics on how to do this in the classic book, “ The Agenda Mover: When Your Good Idea Is Not Enough ,” by leadership expert Samuel B. Anticipate the agenda of others, mobilize your resources, negotiate buy-in and support, and get things done to sustain momentum in your campaign.

Technical Cofounder 168

Technical Cofounder Founder Cofounder Mobile 168

Duct Tape Marketing

APRIL 29, 2024

12:00] How do the illustrations in the book augment the entire message? [14:39] 18:52] Talk about the easter eggs laid across the book for reader to discover? [22:53] Visit DTM world slash scale to book your free advisory call and learn more. Book your call today, DTM World slash scale. This is John Jantsh.

Entrepreneur 78

Entrepreneur Cofounder Early Stage Artificial Inteligence 78

ConversionXL

OCTOBER 16, 2022

A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. One month later, sales are up by $38,500, and the business owner deems the campaign a success. The marketing cost for the campaign totaled $122.50. Data-driven targeting.

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Duct Tape Marketing

SEPTEMBER 26, 2024

Visit DTM world slash scale to book your free advisory call and learn more. Book your call today, DTM world slash scale. We've been using ActiveCampaign for years here at Duct Tape Marketing to power our subscription forms, email newsletters and sales funnel drip campaigns. It's time to transform your approach. What about users?

Software Review 79

Software Review Security Distribution IP 79