Steve Blank

NOVEMBER 9, 2009

This reminded me of a conversation with one of my direct reports years before my daughter was born. Our conversation went like this: Me: Jim, how are we doing with getting Ansys ported? When I explained this to him, the conversation got heated. PS2- Is there any way I can buy your book in PDF format?

Silicon Valley 332

Silicon Valley Software Review RSS Technical Review 332

ConversionXL

JULY 7, 2019

Here’s how to increase the conversion rate of your ecommerce site. What’s a good ecommerce conversion rate? Don’t worry about “average” ecommerce conversion rates. A good conversion rate is one that’s better than what you have right now. It wouldn’t work vice versa, either.).

eCommerce 105

eCommerce Conversion Software Review Technical Review 105

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 11, 2010

Except the "strategy" is a tirade of drivel I've heard so many times I can lip-sync as the words spew out the founder's mouth: "We're going to A/B-test AdWords campaigns until we discover our hook.". He didn't just "tell it like it is," he gave up his marketing secrets and opened his company books. That's newsworthy.

Software Review 261

Software Review Technical Review Viral Software Developers 261

Duct Tape Marketing

JANUARY 6, 2022

My Favorite Podcast Conversations From 2021 written by John Jantsch read more at Duct Tape Marketing. In this episode, I’m taking a look back at the most popular episodes we aired and some of my favorite conversations in 2021. His book was called. This book will make you dangerous. 5:48] Making Brands More Human. [6:25]

Conversion 95

Conversion Technical Review Networking Audio 95

ConversionXL

JANUARY 9, 2019

This post details four steps that any organization can follow to estimate the value of on-site conversions more accurately: Identify every potential touchpoint. Attribution’s relevance depends on the known value of the conversion. ” A data gap does not invalidate conversion values for long sales cycles. Image source ).

Sales Cycle 127

Sales Cycle Bootstrapping Conversion Web 127

ConversionXL

AUGUST 11, 2021

When your business, book or podcast needs additional support, sponsorship can make a huge difference. Regardless of whether you’re seeking sponsorship for a product, event, book, or podcast, the overarching aim of attracting corporate sponsors remains the same: you need sponsors that engage your audience.

Audience 139

Audience Social Media Email Ruby 139

Startup Professionals Musings

OCTOBER 18, 2010

I’ll put my money on one of the originals in the social media marketing game, my friend Lon Safko, who just published his Second Edition of the bestselling book, “ The Social Media Bible.” Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

Social Media 238

Social Media Media Startup Social Network 238

Startup Professionals Musings

MARCH 26, 2022

If you want all the specifics, you must follow the new wave of marketing experts, like Daina Middleton, and her classic book “ Marketing in the Participation Age.” Big marketing budgets alone and single blockbuster campaigns don’t assure results. Marketing is no longer a one-way conversation. The message is simple.

Customer 267

Customer Technical Review Social Media Partner 267

Both Sides of the Table

NOVEMBER 14, 2017

We weren’t in enough cities to do national advertising campaigns yet we weren’t centralized enough to benefit off of our central marketing traction. At MakeSpace we had to build complex models to tell us how our pricing and conversion compared down to the neighborhood level.

Operations 286

Operations New York City Technical Review Startup 286

ReadWriteStart

JULY 7, 2021

The entrepreneur can earn plenty of revenue – from subscription plans and publishing targeted advertisements, commission from courier delivery personnel, booking cancellation charges, and transaction processing fees from an Uber for courier app solution. Why would courier service apps always be in high demand?

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

ConversionXL

SEPTEMBER 17, 2021

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109

Campaign Social Media Audience Channel 109

Duct Tape Marketing

AUGUST 4, 2022

How To Connect, Converse, And Convert Through Social Media Listening written by John Jantsch read more at Duct Tape Marketing. She’s also the author of a new book — Conversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care. BSquared.media.

Social Media 98

Social Media Conversion Media Artificial Inteligence 98

Startup Professionals Musings

JUNE 22, 2019

If you want all the specifics, you must follow the new wave of marketing experts, like Daina Middleton, and her classic book “ Marketing in the Participation Age.” Big marketing budgets alone and single blockbuster campaigns don’t assure results. Marketing is no longer a one-way conversation. The message is simple.

Technical Review 245

Technical Review Social Media Startup Partner 245

Startup Professionals Musings

MARCH 24, 2014

If you want all the specifics, you must follow the new wave of marketing experts, like Daina Middleton, and her recent book “ Marketing in the Participation Age.” Big marketing budgets alone and single blockbuster campaigns don’t assure results. Marketing is no longer a one-way conversation. The message is simple.

Technical Review 238

Technical Review Marketing Social Media Partner 238

Startup Professionals Musings

DECEMBER 21, 2012

If you want all the specifics, you must follow the new wave of marketing experts, like Daina Middleton, and her just-released book “ Marketing in the Participation Age.” Big marketing budgets alone and single blockbuster campaigns don’t assure results. Marketing is no longer a one-way conversation. The message is simple.

Customer 238

Customer Technical Review Marketing Social Media 238

A Smart Bear: Startups and Marketing for Geeks

JULY 19, 2010

37signals' ranting platform — a blog with 131k followers and a best-selling book — is nearly impossible to build even with a full-time army of insightful writers. What's the effect on sales of my writing the book that's the modern authority of code review ? Leave a comment and join the conversation.

Software Review 325

Software Review Technical Review Development Team Review Bolivia 325

The Next Web

JANUARY 21, 2014

This is important to understand before you decide to create a very resource-hungry campaign. Here’s an example that helps clarify how nothing about crowdfunding is funding: Some companies choose to make their own “crowdfunding” style campaign. What would you call its campaign? And I’m talking about companies with major funding.

Campaign 153

Campaign Israel Naming Conversion 153

Occam's Razor

SEPTEMBER 15, 2014

The post is written in these six steps: Step 1: Tag every shared link with campaign tracking parameters. Step 1: Tag every shared link with campaign tracking parameters. In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content. Transactions, Revenue and Ecommerce Conversion Rate.

Analytics 143

Analytics Metrics Mobile DC 143

Occam's Razor

SEPTEMBER 30, 2013

It delivers conversions when I visit your site once and buy something. A final tertiary challenge is that in a world dominated by conversations and social, your static content rarely entices any new conversations. Finally it generates a constant stream of social amplification and social conversations! So fix that.

Analytics 156

Analytics Marketing Social Media Technical Review 156

ConversionXL

OCTOBER 7, 2021

Dig into conversations your customers are having with sales reps and customer service teams to find out: What problems they’re facing What help they need to solve these problems How your product is helping What more your product can do What customers like and dislike about your product Which other tools they use. Researching your audience.

Product 142

Product Marketing Software Review Social Media 142

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. Covering a wide range of topics on social Customer Relationship Management (CRM), this ambitious book spans a wide spectrum of social business topics. From the Use Cases, the book proposes that a Social CRM methodology could be adopted. Defining Social CRM.

Technical Review 100

Technical Review Software Review Customer Social Media 100

ConversionXL

SEPTEMBER 10, 2019

We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. This thing crushed sign-up conversions. Our new email subscribers would receive email campaigns for different products.

Conversion 133

Conversion Technical Review Channel Engineer 133

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. Where marketing drives brand awareness, customer acquisition drives conversions and sales to generate revenue. A direct-to-customer haircare brand runs an email marketing campaign with a coupon for 10% off for new customers. Google ads).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Occam's Razor

DECEMBER 9, 2013

They find the closest industry leader (L'Oreal, Booking, Zyrtec, Innocent Drinks, CSC Consulting). Less than two percent of people on your website will complete the macro-outcome (conversion). Beat Palms casino (try booking, try the menu, try anything, pretty awesome all around). " If you hear that, run.

Analytics 165

Analytics Marketing Channel Metrics 165

Steve Blank

OCTOBER 11, 2016

Before Level, Dan was the founder and CEO of Freshsessions, the world’s first marketplace for musicians to find and book studio time anywhere. We were trying out different cities, and I was flying around the country, and we were trying different campaigns and various things, and ultimately they were not working.

Columbus 249

Columbus Entrepreneur Cofounder Ohio 249

YoungUpstarts

APRIL 16, 2018

Before the products are ready start a marketing or advertising campaign. It will give you the advance bookings and orders before the launch. Make your social media marketing campaign attractive, creative and effective with the images, videos, content marketing, polls and competitions and v-logs. Start marketing before launching.

Marketing 133

Marketing Entrepreneur Startup Social Media 133

YoungUpstarts

JANUARY 3, 2019

By delivering a new story centered on the concept of “modern malware risk,” the company re-launched with an integrated campaign themed around “Modern Malware Exposed.” This is why context – or viewpoint – is the critical next step in the market conversation. This presents your unique value.

B2B 170

B2B Sales Cycle Technical Review IPO 170

ConversionXL

SEPTEMBER 9, 2020

This is perfect because you can target very specific needs, wants, and pain points, and really resonate with your market to increase conversions. However, the conversion rate was low, but this had to do with my offer and not with hosting the summit on FB. You’ll have paid traffic campaigns driving attendees to your event.

Hosting 98

Hosting Technical Review Affiliate Campaign 98

ConversionXL

JULY 8, 2020

I’ll walk through the step-by-step process to set up Microsoft Ads as well as best practices for running campaigns. . When first creating your Microsoft Advertising account, you have the option of importing campaigns from Google. You can create an ad campaign during the account creation process, but I recommend skipping for now.

PPC 100

PPC Matching Software Review Campaign 100

ConversionXL

JUNE 2, 2022

To pull this off, they wouldn’t run a hit-and-hope campaign to target a ton of brands like T-Mobile and pray they’d notice. Using this information, the ABM team created a comic book called T-Man and Gums and sent 100 copies to T-Mobile and its agencies of record. They specifically targeted the T-Mobile account.

Lead Generation 94

Lead Generation Marketing Sales Cycle Campaign 94

ConversionXL

FEBRUARY 3, 2022

Prospect trial to conversion rates fell with the longer trials. Yet, this was a successful growth marketing campaign. For example, a growth marketer at Grammarly might begin with the hypothesis that a promotional email campaign targeted at millennials will result in a 10% increase in new subscriptions.

Framework 102

Framework Marketing Acquisition Retention 102

crowdSPRING Blog

OCTOBER 10, 2018

The standalone apps support using multiple accounts, conversations with optional end-to-end encryption , and playing games. A chatbot (or bot) is a piece of automated software that engages in a conversation with people. Marketers want to reach more prospects, generate more leads, and improve conversions.

Marketing 87

Marketing Software Review Campaign Widget 87

YoungUpstarts

DECEMBER 16, 2020

Begin by launching engagement and awareness campaigns both through organic and paid media channels. Step Three: Conversion & Monetization. If you’re wondering how, here are four steps you can use to create some holiday cash. Step One: Audience Engagement/Awareness. Before people buy from you they need to know, like and trust you.

Cofounder 165

Cofounder Marketing Audience Technical Review 165

ConversionXL

MAY 27, 2022

Clicks and conversions are typical KPIs for paid media. Where you might have optimized paid ads for conversions in a lead generation strategy , in a demand generation paid media strategy, you’re aiming for the top of the funnel too. Conversions, engagement, and revenue increased across the board. Not tailoring your messaging.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

FEBRUARY 12, 2019

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. As Alistair Croll and Benjamin Yoskovitz detail in their book, Lean Analytics, cohort analysis has special relevance for the customer lifecycle, enabling marketers. By campaign of first order.

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

DECEMBER 13, 2022

For conversion optimization , the main difference is the variability of Internet traffic. Results compare conversion rates among the variations based on a single change. In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. Probably not.

Analytics 127

Analytics Technical Review Software Review Framework 127

Both Sides of the Table

APRIL 26, 2016

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). So it might actually be more productive for you to improve your conversion than to improve your ad buying, for example. Gross margin positive !=

Metrics 150

Metrics Cost Acquisition Startup 150