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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel.

Campaign 149
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This is Why Your Online Marketing Campaign Isn’t Working!

YoungUpstarts

If your online marketing campaigns haven’t been going as planned, maybe it’s time to re-evaluate what you’re doing. And the latest addition to Facebook and Instagram, is the “Stories” feature – a move right out of Snapchat (their competitor)’s play book! And apply the feedback for your next campaign. To raise awareness?

Campaign 145
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How To Connect, Converse, And Convert Through Social Media Listening

Duct Tape Marketing

How To Connect, Converse, And Convert Through Social Media Listening written by John Jantsch read more at Duct Tape Marketing. She’s also the author of a new bookConversations That Connect: How to Connect, Converse, and Convert Through Social Media Listening and Social-Led Customer Care. BSquared.media.

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My Favorite Podcast Conversations From 2021

Duct Tape Marketing

My Favorite Podcast Conversations From 2021 written by John Jantsch read more at Duct Tape Marketing. In this episode, I’m taking a look back at the most popular episodes we aired and some of my favorite conversations in 2021. His book was called. This book will make you dangerous. 5:48] Making Brands More Human. [6:25]

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How to Create an Effective Branding Campaign That Inspires a Movement

ConversionXL

In this article, you’ll learn what’s required to create a branding campaign that strikes the right chord. We’ll look at the importance of strategy and cover the key ingredients a campaign needs to increase brand awareness. It’s also why campaigns can’t ever be led by gimmicks. But we can indirectly influence them. Image source.

Campaign 109
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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

Here is some of our conversation: What is Agile marketing, and what makes it so different? The pandemic hit just as I was finishing up some of the interviews in the book. In your book, you explain that Agile is more than a methodology; it requires leaders to make specific organizational shifts. They write a campaign brief.

Agile 264
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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

When your business, book or podcast needs additional support, sponsorship can make a huge difference. Regardless of whether you’re seeking sponsorship for a product, event, book, or podcast, the overarching aim of attracting corporate sponsors remains the same: you need sponsors that engage your audience.

Audience 139