Books Campaign Viral 
YoungUpstarts
NOVEMBER 25, 2011
The trouble with a book titled “ Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps ” is that most people will assume it’s meant for games – or at the very most, application – designers.
YoungUpstarts
OCTOBER 13, 2013
Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. Covering a wide range of topics on social Customer Relationship Management (CRM), this ambitious book spans a wide spectrum of social business topics. S = Strategy, the stuff that the book teaches.
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Entrepreneurs-Journey.com by Yaro Starak
AUGUST 1, 2011
Take Control Of Your Publicity (Or End Up Like Bill Clinton) Most companies employing this strategy to gain profile and publicity do so with the intention of creating a buzz and ideally having the resulting video going viral. This is the reasoning behind the concept.
YoungUpstarts
SEPTEMBER 4, 2013
When a brand can engage and stir the deepest emotions of their consumers, it pushes beyond the boundaries of mere acceptance to winning their love – that’s the premise of the book “ Loveworks: How the world’s top marketers make emotional connections to win in the marketplace “ by Brian Sheehan.
Both Sides of the Table
OCTOBER 22, 2010
Some other entrepreneurs who went down the MBA, consulting or banking routes without working at a startup are certainly book smart but haven’t always refined the street-smart skills needed to be an effective entrepreneur. It created viral buzz because other fans saw the email address and wanted to know how they got it.
Occam's Razor
JULY 12, 2010
Let's go look at some tools… Measuring "Invisible Virality": Tynt. Goes viral. I can measure the "invisible virality" / "spread" by this big huge non-commenting, non-tweeting audience. Invisible Virality. For those of you who already have my second book Web Analytics 2.0
A Smart Bear: Startups and Marketing for Geeks
JANUARY 10, 2011
Pet owners who like the cards will look on the back to see how to order some of their own, and suddenly you have a viral marketing campaign that cost you lots of initial legwork calling vets but not a lot of money. Maybe, maybe not, but this gets the ball rolling. Working the pain in B2B.
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