Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. 5:12] Why would someone want to self-publish a book? [7:30] 11:42] What does it take to produce a book? [18:49]

Audience 96

Audience Revenue Distribution Differentiation 96

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Startup Professionals Musings

OCTOBER 25, 2019

I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Other companies keep the focus on their customers, and seem to thrive on disruption, much less survive. They make it their top business priority to understand, anticipate, and gratify customers’ needs.

Customer 136

Customer Indiana Technical Review Revenue 136

ConversionXL

JUNE 2, 2022

Account-based marketing is an approach where marketing and sales work together to nurture target accounts and convert or retain customers. It’s not a channel, campaign, or tactic. Sales finds aligned accounts and works with marketing to create customized journeys. This required more product evangelism and customer wins.

Customer 98

Customer Marketing Channel Acquisition 98

Startup Professionals Musings

JUNE 2, 2021

The old approaches of controlling distribution channels, saturating retail, and methodically scaling your brand awareness don’t protect you anymore. The Wal-Mart home page is customized for each shopper based on location, local weather, and the customer search and purchase history. Algorithms and data are required to compete.

Software Review 355

Software Review Algorithm Global IPO 355

YoungUpstarts

JUNE 4, 2017

How can you, as an online business, ensure a great experience for your customers? Loading speed is one of the first interaction you have with customers; it determines whether they will stay to explore or move on to another website. However, you also need to avoid overwhelming customers with too many data.

Sri Lanka 160

Sri Lanka Customer Mauritius Finder 160

Startup Professionals Musings

JANUARY 6, 2023

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. Focus is the art of limiting your scope to the key function that really matters for the majority of customers.

Startup 287

Startup Bandwidth Distribution Agile 287

Startup Professionals Musings

FEBRUARY 14, 2022

I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the solution. Nail the go-to-market strategy.

Angel Investor 359

Angel Investor Technical Review Incubator Business Model 359

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . Customer journeys are rarely linear. Consideration.

Email 136

Email Customer Marketing Software Review 136

Startup Professionals Musings

AUGUST 22, 2021

Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling customers to your brand. Don’t just monitor – engage customers.

Customer 431

Customer Marketing Social Media Channel 431

Startup Professionals Musings

APRIL 11, 2020

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. Focus is the art of limiting your scope to the key function that really matters for the majority of customers.

Startup 424

Startup Bandwidth Distribution Agile 424

Startup Professionals Musings

NOVEMBER 30, 2022

While these investors, and early customers, will always argue that they found you, I’m convinced that there is no substitute for aggressive networking on your part. Ability to relate aspirations to customer needs. You need to show insights to real customers and their needs, that get beyond your passions and projections.

Silicon Valley 284

Silicon Valley Technical Review Leadership Metrics 284

Startup Professionals Musings

JULY 16, 2022

We are living in a new generation of business, where customers drive the experience, and highly engaged employees are required to keep up with customer expectations. As a business advisor, I’m always looking for guidance on leadership practices that work, and I was impressed with the classic book, “ The Leadership Mind Switch ,” by D.

Leadership 380

Leadership Customer Employee Channel 380

Startup Professionals Musings

JULY 25, 2021

In a classic book, “ Disruption by Design ,” by the renowned innovation consultant Paul Paetz, I found a list of common patterns and recognizable attributes that I like, called disruption fingerprints. Look for sizable customer populations unattractive to incumbents. Pitch your innovation against today’s market. Marty Zwilling.

Non-Compete 394

Non-Compete Technical Review Forecast Social Media 394

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas ), there’s some vagueness and obscurity around how to actually create customer journey maps.

Customer 130

Customer Channel Design Retention 130

Startup Professionals Musings

FEBRUARY 12, 2023

Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base. Social causes are great, but your ability to sustain your value contribution is directly linked to your ability to find paying customers.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

Startup Professionals Musings

AUGUST 14, 2021

With the advent of the Internet, social media, and instant communication via texting, customer expectations for service, as part of their entire customer experience, have changed. They expect you to be there, to know their history as a customer, and to treat them with priority and respect.

Customer 427

Customer Social Media Public Relations Internet 427

Startup Professionals Musings

APRIL 16, 2022

Thus I was pleased to see a much more complete and broader perspective of employee support recommendations in a new book, “ Employees First! ” by Donna Cutting, who is a globally-recognized guru on employee culture and optimizing customer service. Emotional stability. Spiritual connections. Environmental safety.

Technical Review 353

Technical Review Cofounder Employee Global 353

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 7, 2017

, but informally I’ve observed the following things, which follow a pattern that can be identified and counteracted: The initial marketing channel quickly saturated , so growth stalled at a non-zero but unsustainably-low rate. The initial marketing channel was sustainable for a while , but got wiped away due to external forces.

Software Review 294

Software Review Channel Revenue Non-Compete 294

Duct Tape Marketing

OCTOBER 27, 2021

How To Create Remarkable Experiences For Your Customers written by John Jantsch read more at Duct Tape Marketing. Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. The answer is customer experience. Marketing Podcast with Dan Gingiss.

Customer 101

Customer Technical Review Social Media Green 101

YoungUpstarts

JULY 15, 2020

Let’s see what iGMS has to offer: Handy Channel Manager. iGMS incorporates a handy channel manager enabling you to look after day-to-day activities related to your rental business. You can manage routine tasks, and oversee booking calendars. . You can integrate properties from Airbnb and the Vrbo/HomeAway family.

Software Review 234

Software Review Software Hosting Portfolio 234

Startup Professionals Musings

NOVEMBER 17, 2021

According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

Analytics 248

Analytics Retention Social Media Startup 248

ConversionXL

JUNE 16, 2022

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. They map out a repeatable process to avoid chaos and confusion in your team and with customers.

Campaign 149

Campaign CTO Marketing Social Media 149

Startup Professionals Musings

MAY 17, 2020

Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base. Social causes are great, but your ability to sustain your value contribution is directly linked to your ability to find paying customers.

Intellectual Property 436

Intellectual Property Angel Investor Viral Distribution 436

The Startup Magazine

JUNE 16, 2024

Businesses of all sizes and sectors are constantly seeking innovative strategies to capture the attention of potential customers. Focusing on Your Sales Funnel Understanding Your Ideal Customer The foundation of effective lead generation lies in a deep understanding of your ideal customer. But the key is to offer value.

Lead Generation 133

Lead Generation Artificial Inteligence Technical Review Audience 133

Startup Professionals Musings

MAY 4, 2022

Then, hopefully, come customers, distribution channels, and going public or merging with an attractive buy-out candidate. Founders have to communicate their ideas and products to investors, business partners, and the rest of the team.

Semantic 342

Semantic Technical Review Retention Distribution 342

ConversionXL

MAY 27, 2022

This value-based model bringing all the right customers to their yard is called demand generation. In today’s market ( 8,000 martech products alone ), it’s easier to attract the right customer with material they value than it is to chase down and convert a prospect who isn’t ready to buy. Pay attention to your close rate per channel.

Demand 124

Demand B2B Distribution Channel 124

Duct Tape Marketing

OCTOBER 12, 2022

Satisfying Your Customers Need for Speed Today written by John Jantsch read more at Duct Tape Marketing. Jay is a customer experience and digital marketing pioneer, expert, advisor, researcher, and analyst. Jay has written 6 best-selling books and founded 5, multi-million dollar companies. He's written sixth bestselling books.

Customer 91

Customer Turkey Networking Email 91

Startup Professionals Musings

JUNE 12, 2022

In his classic book “ The 3rd American Dream ,” thought leader Suresh Sharma summarizes the large corporate accomplishments of the 19 th and 20 th centuries, and then lays out the potential of a new entrepreneurial business ecosystem for the 21 st century. Existing technologies have been “commoditized” globally.

Artificial Inteligence 315

Artificial Inteligence Offshore Merger Technical Review 315

Duct Tape Marketing

SEPTEMBER 25, 2024

The framework is divided into 3 core elements: brand strategy, growth strategy, and customer strategy. The framework is divided into three core elements: brand strategy, growth strategy, and customer strategy. Visit DTM world slash scale to book your free advisory call and learn more. Book your call today, DTM world slash scale.

Marketing 72

Marketing Framework Retention Channel 72

The Startup Magazine

OCTOBER 4, 2023

This will allow you to identify opportunities, challenges, customer preferences, and emerging trends. Market research involves gathering information about potential customers in your target area, competitor strategies, pricing scales, and demand patterns amongst other things.

Balance Sheet 107

Balance Sheet Technical Review Business Model Business Plan 107

Feld Thoughts

JUNE 9, 2021

Matt Blumberg has a new book out titled Startup CXO: A Field Guide to Scaling Up Your Company’s Critical Functions and Teams. It’s a follow-up to his previous book, Startup CEO: A Field Guide to Scaling Up Your Business. The book is 132 chapters broken into 11 sections. I’ve been working with Matt since 2000.

Fractional CTO 195

Fractional CTO Cofounder Startup Lead Investor 195

ReadWriteStart

JULY 7, 2021

User-friendly courier delivery apps ensure round-the-clock fulfillment of parcels to customers across different locations. . Without a doubt, the customers have to arrange for the courier delivery by themselves. . The tremendous growth in the on-demand economy has prompted customers to want same-day delivery of parcels.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Steve Blank

APRIL 7, 2020

The classes are built on the Lean Startup methodology: Customer Discovery, Agile Engineering and the Business/Mission Model Canvas. So how do our students get out of the building to talk to customers to do Customer Discovery when they can’t get out of the building? Reminder: What’s the Point of Talking to Customers ?

Customer 422

Customer Business Model Restful Video 422

View from Seed

JUNE 23, 2022

Automating their end-to-end eCommerce operations (from managing inventory to order fulfillment to customer service). RH: Who are your customers? It was during that time, I created my own YouTube channel to understand the struggles creators faced. RH: What show are you watching right now/what book are you reading right now?

DC 156

DC Cambodia eCommerce Social Media 156

ConversionXL

AUGUST 5, 2021

App automation can remove bottlenecks, save time and money, help you provide a better customer experience, and improve internal collaboration. We’ll also explore examples to apply across the customer journey and tools you can experiment with and invest in today. Start by mapping the customer journey before your automation workflows.

Software Review 143

Software Review Technical Review San Diego Retention 143

The Startup Magazine

JUNE 20, 2024

Strategic Focus on Marketing Strategies and Execution According to the T2D3 book, fractional CMOs bring with them various technical, analytical, decision-making, and soft skills. A fractional CMO can identify the most effective marketing channels, optimize campaigns for maximum ROI, and implement best practices that drive results.

B2B 144

B2B Hiring Salary Early Stage 144