Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 92

Channel Acquisition Framework B2B 92

YoungUpstarts

OCTOBER 4, 2015

Covering a wide range of topics on social Customer Relationship Management (CRM), this ambitious book spans a wide spectrum of social business topics. Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. Defining Social CRM.

Technical Review 100

Technical Review Software Review Customer Social Media 100

ConversionXL

OCTOBER 7, 2021

You’ll need to maximize your presence on multiple channels with educational content and influencer marketing to ramp up the excitement. Which marketing channels drive the most traffic? This means it is less likely you’re going to be able to differentiate on features and stand out on price. Slow skimming.

Product 142

Product Marketing Software Review Social Media 142

ReadWriteStart

JUNE 16, 2011

Freshdesk First, Girish Mathrubootham from Chennai, India, pitched Freshdesk , a SaaS company that provides small and medium businesses with on-demand customer support software that offers multi-channel social support. In the future, the channel fee will, perhaps, go down. From 2008 to 2010, Mitra was a columnist for Forbes.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

Startup Professionals Musings

JUNE 28, 2014

Yet true product differentiation in the eye of the customer is rarely achieved. According to a survey by Bain & Company a while back, 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 255

Differentiation Product Social Media Reputation 255

Life Beyond Code

JANUARY 6, 2013

My friend Dr.Liz Alexander recently co-authored a book called Thought Leadership Tweet. I am a big fan of thought leadership and also the executive editor of THINKaha (publisher of the book) so I will be doubly-biased when I say that the new book is fantastic. What better way to do that than by co-authoring a book?

Leadership 104

Leadership Australia Texas Campaign 104

ConversionXL

NOVEMBER 24, 2021

This is the basis of an effective differentiation strategy. Differentiate the messaging between your brand and personal profiles. . Lost and Founder,” a book by SparkToro’s founder, Rand Fishkin, is readily displayed on the SparkToro site. Creating a brand that is appealing to everyone is improbable and a waste of time.

Reputation 134

Reputation Audience Management Social Media 134

ConversionXL

FEBRUARY 3, 2022

You’ll also learn how to apply growth marketing to five key channels and how to plan and execute experimentation. It’s about identifying the channels and tactics that work best for your organization and then maximizing marketing efforts by confirming the best moves through experimentation. What is growth marketing? And what it isn’t).

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. That type of content ticks all the boxes that search engines—most companies’ dominant distribution channel—reward. Ask Kaleigh: “What’s the most underrated networking channel?”. But most content resembles the former.

Analytics 161

Analytics Acquisition Channel B2C 161

Up and Running

MAY 1, 2014

Investors will want to know what advantages you have over the competition and how you plan on differentiating yourself. How do you plan on differentiating from the competition? You don’t need to be on every social media channel, but you do need to be on the ones that your customers are on. Social Media.

Business Plan 163

Business Plan Forecast Balance Sheet Distribution 163

YoungUpstarts

DECEMBER 8, 2015

Having a depth of knowledge in a selected field and the ability to shout about it allows entrepreneurs to differentiate themselves and their products. New businesses need to harness their data; market research, case studies, new theories, and take advantage of the growing variety of channels through which they can be shared.

Leadership 100

Leadership Colombia Technical Review Differentiation 100

YoungUpstarts

AUGUST 9, 2012

After all, that information helps you to decide what to stock, what to promote, where to channel your store’s investments and efforts, and of course , to set prices! Differentiation is almost always a better strategy: Offer superior products and/or services that customers are willing to pay more for.

Sales 190

Sales .Net Cost Advertising 190

The Startup Magazine

JUNE 14, 2019

So, below is a list of steps you should undertake that ensure that your money is adequately channeled into your trade. If you have been self-employed, you probably have had episodes where you cannot clearly differentiate between work and personal finances or time. 1. Set obvious parameters. 4. Plan ahead.

Balance Sheet 144

Balance Sheet Limited Liability Company Bootstrapping Startup 144

Duct Tape Marketing

JUNE 16, 2022

His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. 19:27] Where can people buy your book and learn more about your work? Certainly one is a differentiator. 17:41] How do you win a weed award? [19:27] StuHeinecke.com.

Technical Review 95

Technical Review Naming Networking Washington 95

Duct Tape Marketing

JUNE 13, 2024

She notes that comprehensive and in-depth reviews help agencies differentiate themselves and build trust with potential clients. Visit DTM world slash scale to book your free advisory call and learn more. Book your call today, DTM World slash scale. (01:03): It's time to transform your approach. This is John Jantsch.

Technical Review 90

Technical Review Software Review B2B Demand 90

Startup Professionals Musings

DECEMBER 16, 2019

Yet true product differentiation in the eye of the customer is rarely achieved. According to an old but still relevant survey by Bain & Company , 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 310

Differentiation Product Social Media Reputation 310

Startup Professionals Musings

JANUARY 31, 2018

Yet true product differentiation in the eye of the customer is rarely achieved. According to an old survey by Bain & Company , 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 159

Differentiation Customer Social Media Reputation 159

VC Cafe

MARCH 1, 2024

Productivity gains Agents that act as systems of action – agents that can complete common consumer tasks like booking a restaurant or finding and sending a gift to a friend. Eliminating middlemen in healthcare – from using AI to automate repetitive human jobs to exploring new and better business models for providing care.

Artificial Inteligence 176

Artificial Inteligence Technical Review Software Review Generative AI 176

Startup Professionals Musings

SEPTEMBER 19, 2022

Yet true product differentiation in the eye of the customer is rarely achieved. According to an old but still relevant survey by Bain & Company , 80% of businesses believe they have differentiated offerings, but only 8% of customers agree. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 308

Differentiation Social Media Reputation Cost 308

Both Sides of the Table

DECEMBER 5, 2010

might have been a lot less differentiated. I’ve written extensively on the topic , but in a nutshell it is: an RSS reader, a chat room, instant messaging, a marketing channel, a customer service department and increasingly a data mine. But less considered is the fact that the success of the Web 2.0 companies versus the Web 1.0

Social Network 318

Social Network Networking Internet Technical Review 318

The Next Web

NOVEMBER 25, 2012

Differentiation is key. If you have mailing lists, social media accounts (you should) and so on, how many subscribers do you have, and how much activity is there on those channels? Don’t spam your address book though! Firstly, if you’ve got a “me too” kind of site then you’re going to have trouble selling it for much.

Technical Review 122

Technical Review Hosting Social Media Sales 122

Duct Tape Marketing

JULY 13, 2022

Mike is the author of ‘Get Different’, ‘Fix This Next’, ‘Clockwork’, ‘Profit First’, ‘The Pumpkin Plan’ and ‘The Toilet Paper Entrepreneur’ His books have been translated into 10 languages. Mike is also the founder of Profit First Professionals. Clockwork.life.

Employee 97

Employee Design Networking Differentiation 97

ConversionXL

JUNE 25, 2021

X demos booked in introduction, X revenue in growth). Develop a sales messaging guide to create consistency around how your team describes the product, showcases its benefits, and differentiates it from competitors. Points of differentiation. But their awareness and engagement campaign is one for the record books.

Product 96

Product Social Media Audience Software Review 96

ConversionXL

SEPTEMBER 9, 2021

As Neal Schaffer points out: “…Companies still look at social media as a promotional and advertising channel rather than as a grand arena to collaborate with social media users, primarily customers and influencers, and work them through a relationship funnel to incite word of mouth marketing for your brand in social media.”

Social Media 142

Social Media Media Developer Marketing 142

Duct Tape Marketing

NOVEMBER 9, 2022

She’s also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. 3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] So Clare, welcome to the show.

Marketing 93

Marketing Differentiation Sacramento Small Business 93

David Teten

JUNE 1, 2011

Truly proprietary deals have no fees – you are interacting directly with the seller No negotiation on fees if there is an intermediary Kinderhook pays 1% or a book and 2% for a phone number under the assumption that if there’s a book created there are other buyers. Question : How do PE funds differentiate in the LOI phase?

Private Equity 122

Private Equity Deal Flow Equity Developer 122

Duct Tape Marketing

FEBRUARY 2, 2023

Mark is a globally-recognized keynote speaker, college educator, marketing consultant, and author of books such as Marketing Rebellion – Cumulative Advantage, and Belonging To The Brand: Why Community Is The Last Great Marketing Strategy. 14:26] Why do you call this book the last great marketing strategy? [16:32] I don't know.

Community 96

Community Marketing Audience Networking 96

Hunter Walker

JUNE 23, 2014

Perhaps Facebook hasn’t turned on its marketing channels yet but I’m surprised reaction has been this weak off the bat. Because mobile apps are tending towards single-purpose push buttons, having a graph which is unique and optimized for your product helps increase differentiation and increase habit IMO. Yelp Competition.

Product 101

Product SBA SMS API 101

Duct Tape Marketing

SEPTEMBER 1, 2022

He’s the author of the book — Quit Repeating Yourself: How Today’s Leaders Are Using Systems and Processes to Grow Their Business The Right Way. 21:45] Where can people learn more about your work and get a copy of your book? He's also the author of a book. So Jamie, welcome to the show.

Hiring 99

Hiring Social Media Technical Review San Francisco 99

Occam's Razor

OCTOBER 12, 2017

The first two are from editions of my newsletter, The Marketing – Analytics Intersect (it goes out weekly, and is now my primary publishing channel, sign up!). " Years of proficiency in analyzing m campaigns for n channels resulting in production of z reports. I want to recommend three books. The answer was, yes.).

Analytics 138

Analytics Artificial Inteligence Marketing Campaign 138

YoungUpstarts

MAY 13, 2014

If she’s going after a promotion, it can help differentiate her from her coworkers. Or your child might take a page from a friend of mine’s book: After identifying her dream job, she walked right into the ‘big boss’s’ office, handed him her résumé, and told him she’d call him later that afternoon. But that doesn’t do you a bit of good.

Reputation 204

Reputation Leadership Employee Email 204

YoungUpstarts

APRIL 24, 2014

If you’re going after a promotion, it can help differentiate you from your coworkers. Or take a page from a friend of mine’s book: After identifying her dream job, she walked right into the ‘big boss’s’ office, handed him her résumé, and told him she’d call him later that afternoon. Think of your boss and your company before yourself.

Reputation 215

Reputation Leadership Employee Finance 215

Duct Tape Marketing

SEPTEMBER 14, 2022

2:53] How do you hope to differentiate WriteSonic, particularly in the AI writing space? [4:12] How do you hope to differentiate right. For example, we don't have a book writing use case right now where you can, you know, just write a book, but people kind of combine different tools and people have written like eBooks and stuff.

Marketing 96

Marketing SEO Social Media Artificial Inteligence 96

Duct Tape Marketing

FEBRUARY 23, 2023

His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. 19:27] Where can people buy your book and learn more about your work? Stu is a bestselling business author, marketer, and Wall Street Journal cartoonist. Like this show?

Channel 91

Channel Sales Naming California 91

ConversionXL

MAY 19, 2020

Or maybe it’s your keyword well that’s reaching its limits, leaving you with plenty of ideas, but no clear path forward about how to prioritize them or the distribution channels for which they’re best suited. Evaluation , where differentiation between competitors must occur. Purchase , in which the decision to buy is made.

Differentiation 129

Differentiation Sales Email Metrics 129

Startup Professionals Musings

JULY 11, 2013

Social media is here, and is the preferred mode of communication by a large segment of your customers, so make it a positive differentiator for your business. Here are some key recommendations I gleaned from her book to make this work: Empower your social media front line team. Guide customers to the right social media channel.

Social Media 249

Social Media Media Customer Viral 249

ConversionXL

SEPTEMBER 17, 2021

Some know how they do it, whether you call it your differentiated value proposition or your proprietary process or your USP. Its content style guide ensures branding campaigns have the same tone of voice across all marketing channels. . Platform and channel fit. Platform and channel fit. Platform and channel fit.

Campaign 109

Campaign Social Media Audience Channel 109