Books Channel Viral 
Both Sides of the Table
JANUARY 12, 2014
SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. That channel giveth and then taketh away so you had millions of users who had not grown accustomed to the feature set of Viddy and thus didn’t stick around.
Startup Professionals Musings
MAY 17, 2020
Viral marketing costs real money, and your support staff and hosting systems cost even more. The real secrets of any business domain are not intuitively obvious, nor available in books. Offer free solutions to bring in more customers. Even non-profits need a profitable business model to offset staff and operating costs.
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Startup Professionals Musings
JUNE 26, 2020
Don’t let your passion convince you that word-of-mouth and viral marketing will suffice against well-funded competitors and ever more demanding customers. Set specific targets on the sales channels and marketing initiatives you need, including the use of social media, brand building, franchising, trade shows, affiliates, and distributors.
Startup Professionals Musings
FEBRUARY 12, 2023
Viral marketing costs real money, and your support staff and hosting systems cost even more. The real secrets of any business domain are not intuitively obvious, nor available in books. Offer free solutions to bring in more customers. Even non-profits need a profitable business model to offset staff and operating costs.
YoungUpstarts
OCTOBER 13, 2013
Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. Covering a wide range of topics on social Customer Relationship Management (CRM), this ambitious book spans a wide spectrum of social business topics. S = Strategy, the stuff that the book teaches.
A Smart Bear: Startups and Marketing for Geeks
JANUARY 10, 2011
Hallmark is a tough competitor too, and Walgreens and CVS are difficult channels to enter. Pet owners who like the cards will look on the back to see how to order some of their own, and suddenly you have a viral marketing campaign that cost you lots of initial legwork calling vets but not a lot of money. What about veterinarians?
crowdSPRING Blog
JULY 14, 2013
Books, newspapers, magazine, blogs, comment threads. Put the written word in front of me, whether on a sheet of paper bound into a book or magazine, or as pixels on a glowing screen and I will consume it. I must have been channeling someone else for a moment there. Why wouldn’t I take this book to the beach?
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