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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Gross margin positive !=

Metrics 150
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Social Media Analytics: Twitter: Quantitative & Qualitative Metrics

Occam's Razor

My new book Web Analytics 2.0 Are not just reporting "hits", rather coming up with clever metrics. Quantitative Metrics / Analyses. While on the surface they might seem useful, I am always suspicious of compound metrics. See more here for Compound Metrics: Four Not Useful KPI Measurement Techniques ].

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The Essential SaaS Metrics for Growth

ConversionXL

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. According to Gartner , three metrics form the foundation for those growth levers: (Image source).

Metrics 117
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Leading Indicators of Customer Churn, And What to Do About It

ConversionXL

We’ll focus on voluntary churn, because voluntary churn has actionable prevention steps by SaaS providers, while involuntary churn is mostly unavoidable, like when a user has to stop SaaS subscription services due to death, relocation, etc. If you’re unsure, you can learn how to calculate your churn rate here.

Customer 110
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

Measuring customer acquisition for peak effectiveness How to calculate ecommerce customer acquisition cost Calculate much your customers are worth: LTV MRR, churn rates, and other factors that affect your LTV/CAC ratios Find and fix customer acquisition funnel leaks 5 customer acquisition strategies to increase sales and loyalty (with examples) 1.

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How to Write a Business Plan

Up and Running

Milestones and Metrics. Milestones and Metrics. While the Milestones and Metrics chapter of your business plan may not be long, it’s critical that you take the time to look forward and schedule the next critical steps for your business. Read more ». Marketing and Sales Plan. How are you going to reach your target market?

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A Complete Guide to Marketing ROI Tracking

Up and Running

You can further “educate” your Google Analytics metrics by using UTM parameters on your links. Even though it was the Google Ad on step four that ultimately drove that customer to sign up, the real credit (in our book) goes to the campaign that brought them there in the first place. UTM (Urchin Tracking Module) Parameters.