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Resilience and leadership during crisis: A conversation with Alex Shootman, CEO of Workfront

deal architect

I had enjoyed his book, Done Right (my review here) because he had so many examples. Alex Shootman, CEO of Workfront is one of my favorite tech execs because he is always positive - and that in an authentic way.

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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

I just finished a new book, “ Unfiltered Marketing ,” by Stephen Denny and Paul Leinberger, which helped me put this digital communication transformation into perspective for all business owners. I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success.

Customer 433
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How MakeSpace Recently Closed $30 million in New Funding

Both Sides of the Table

Amazon took a consumer value proposition (buying books, then all retail products) and made the consumer experience significantly better, faster & cheaper. They didn’t do this by selling better books or electronics, they did it by building a logistics & warehouse powerhouse.

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7 Keys To Making Many Millions In A Business You Love

Startup Professionals Musings

There are also many other good sources of guidance, including the classic book “ Click Millionaires ” by Scott Fox. Audience contributions, like product reviews, discussion board conversations, and comments on your blog are invaluable because they create more credible content and attract more money from advertisers.

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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

Here is some of our conversation: What is Agile marketing, and what makes it so different? The pandemic hit just as I was finishing up some of the interviews in the book. In your book, you explain that Agile is more than a methodology; it requires leaders to make specific organizational shifts. What does this look like?

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5 Key Points Of Focus For Every Scalable New Venture

Startup Professionals Musings

You can review all the specifics of this approach in the classic book by Nathan Furr and Paul Ahlstrom, appropriately titled “ Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation ,” but I will net it out here. Leverage your customer conversations to predict and validate your business model.

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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

I like the guidance from marketing coach David Newman’s classic book “ Do It! You look for value in a specific solution, or at least a conversation about your own problem, headache, heartache, or challenge. Marketing ,” which provides some pragmatic marketing tips for small businesses as follows: Don’t tell customers how great you are.

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