Duct Tape Marketing

SEPTEMBER 18, 2024

She and her partner, Andréa Catizone, have successfully grown the agency from a startup to a team of 40 employees over the past 12 years and recently celebrated by publishing her book Smarter(er) Marketing for Senior Living Communities. Not all leads are created equal – Senior living marketing needs to focus on generating the right leads.

Marketing 85

Marketing Technical Review Differentiation Sales 85

ConversionXL

MAY 27, 2022

Two of the most common are rooted in inbound marketing: lead-based generation and account-based marketing. Lead generation vs. account-based marketing: Fishing with a net or fishing with a spear. Lead generation and account-based marketing (ABM) are demand generation strategies that work in opposite directions.

Demand 91

Demand Lead Generation PPC Leadership 91

ConversionXL

MAY 27, 2022

Sales intelligence platform Cognism cut their lead generation efforts by 90% in 2021. Cognism saw this growth by ditching the linear funnel and delivering value upfront, replacing a traditional strategy that brought them low- or no-intent leads. Clicks and conversions are typical KPIs for paid media.

Demand 124

Demand B2B Distribution Channel 124

ConversionXL

NOVEMBER 3, 2016

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Longer Sales Cycles and Micro-Conversions.

B2B 48

B2B Conversion B2C Sales Cycle 48

Duct Tape Marketing

NOVEMBER 23, 2023

Leanne shared insights from her expertise, focusing on her book, the “Two-Hour Workshop Blueprint.” 04:40] How can businesses view workshops as products or lead generation tactics ? [06:20] And it's more of a conversation, and I actually think it's scarier doing workshops because it's unpredictable.

Framework 86

Framework Campaign Audience Email 86

ConversionXL

NOVEMBER 9, 2015

If we’re supposed to optimize what’s closest to the money, what is the value in optimizing for micro-conversions? Many blog posts have espoused this as a way to incrementally increase revenue and final conversions, but does tweaking stuff unrelated to purchase actually assist your bigger goals? What Are Micro-Conversions?

Conversion 48

Conversion Metrics Revenue Matching 48

Startup Professionals Musings

FEBRUARY 1, 2012

Sherrie Madia and Paul Borgese have addressed the positives of this challenge in their book, “ The Social Media Survival Guide ,” on “everything you need to know to grow your business exponentially with social media.” Social media is about maintaining a dynamic conversation between you and your customers. small businesses.

Social Media 233

Social Media Media Lead Generation Startup 233

Startup Professionals Musings

JANUARY 9, 2022

Ric Dragon, an expert in online marketing, in his classic book. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Incorporate brand personality and voice. Pick the ones that fit your desired outcome.

Social Media 338

Social Media Framework Media Conversion Ratio 338

Duct Tape Marketing

JUNE 24, 2015

5 Ways Writing A Book Will Supercharge Your Online Presence written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Let me tell you right off the bat, writing and publishing a book is a lot easier than you think. approached me to write a book with three other Duct Tape Marketing Consultants.

Kansas City 28

Kansas City Kansas Social Media Lead Generation 28

ConversionXL

JUNE 16, 2022

Here’s how the guide is promoted on Twitter: The informative, conversational tone and fun imagery are the same as the post on the Visme website: And the same vibe as the video embedded in the guide: Visme maintains consistency throughout the customer journey. Take Visme’s guide to asymmetrical balance. How to create a marketing playbook.

Campaign 149

Campaign CTO Marketing Social Media 149

Duct Tape Marketing

MARCH 17, 2023

The first edition of Bullseye Marketing was named One of the Best Marketing Plan Books of All Time by Book Authority. He also has a side hustle as a ghostwriter of business and marketing books. The first edition of Bullseye Marketing was named one of the best marketing plan books of all time by book Authority.

B2B 92

B2B Marketing B2C ChatGPT 92

Duct Tape Marketing

OCTOBER 29, 2013

50 Simple Lead Generation Tactics written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing If you’ve read this blog, or anything I’ve written for that matter, then you know I’m a strategy before tactics kind of guy, but sometimes you just need some new ideas and tactics.

Lead Generation 75

Lead Generation Networking Engineer Conversion 75

YoungUpstarts

JULY 24, 2017

And the latest addition to Facebook and Instagram, is the “Stories” feature – a move right out of Snapchat (their competitor)’s play book! There are online tools such as, Google Analytics, that can provide you with a wealth of data like conversion rate, lead generation, click through rate, and more, in real-time.

Campaign 145

Campaign Marketing Social Media Technical Review 145

Duct Tape Marketing

OCTOBER 19, 2017

5 Tips to Get More Accurate Data and Improve Your Lead Generation written by Guest Post read more at Duct Tape Marketing. Tracking your lead generation campaigns allows you to get more info about the effectiveness of your campaigns. A Facebook pixel can help you to generate leads and also track your campaign results.

Lead Generation 59

Lead Generation Campaign Analytics Acquisition 59

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. You can break it down into three broad stages: Lead generation (attracting leads toward your business) Nurturing those leads toward buying decisions (engaging those leads through your content) Converting them into customers (convincing them to buy).

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Brandanew

AUGUST 22, 2016

Meera love comics, travel, art, food, books, conversations and the internet. You may be using a system to manage your leads, for instance Sales Force, or Zoho or even a simple spreadsheet. Here’s Meera on this lead generation topic again…. They can even automate their lead generation process.

Operations 100

Operations Social Media Lead Generation Media 100

Hearpreneur

JANUARY 22, 2023

Brands that focus on education in their marketing strategy can improve lead generation, build stronger relationships with their customers, and establish themselves as experts in their field. Thanks to Mukesh Sharma, Byaj Book ! #23- Thanks to Stephanie Garcia, Short Form Pros ! #16- Thanks to Georges Fallah, VBOUT ! #22-

Artificial Inteligence 127

Artificial Inteligence Technical Review Entrepreneur Social Media 127

Startup Professionals Musings

FEBRUARY 24, 2017

If you are already running a business in this category, or thinking about one, I recommend a new book, “ The Profitable Professional ,” by Kelly Clifford. Be targeted in marketing and lead generation. Raise the conversion rate with effective follow-up. Don’t forget seminars and events.

Differentiation 141

Differentiation SBA Social Media Dividend 141

Occam's Razor

JULY 1, 2008

conversion rate (average as reported by shop.org) and you are dutifully reporting our revenue of $1 million as a result. In blue below is the typical direct conversion impact and in red it a very large area that we almost always ignore quantifying. It's a tall order, but after two years of blogging why stop now. : ).

Analytics 116

Analytics Conversion Campaign Redemption 116

Startup Professionals Musings

OCTOBER 4, 2010

Sherrie Madia and Paul Borgese have addressed the positives of this challenge in their new book, “ The Social Media Survival Guide ,” on “everything you need to know to grow your business exponentially with social media.” Social media is about maintaining a dynamic conversation between you and your customers. Marty Zwilling.

Social Media 212

Social Media Media Startup Curation 212

Duct Tape Marketing

JULY 24, 2014

Social Media Marketing for Lead Generation written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Through posts, tweets, pictures and videos, they’re encouraging conversations about their products and services. Content Leads to Leads. photo credit: whoohoo120 on Flickr.

Lead Generation 74

Lead Generation Social Media Media Marketing 74

Duct Tape Marketing

AUGUST 11, 2014

10 Ways to Supercharge Your B2B Lead Generation Efforts written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. B2B lead generation seems to be a mystery to many marketers. Social media as a lead generation tool is simply a really powerful way to build and nurture relationships.

Lead Generation 77

Lead Generation B2B Syndicate Syndication 77

ConversionXL

MAY 1, 2012

An average website has a sales conversion of 1% to 2%. So instead of trying to sell them right away, we should capture leads (emails) instead. However there’s one online lead generation technique that has produced far better results for me than anything else. 1% conversion rate. Namely - tests and quizzes.

Lead Generation 120

Lead Generation Email B2B Sales 120

Duct Tape Marketing

SEPTEMBER 14, 2024

The conversation highlights the role of training and development in fostering a motivated workforce and the importance of understanding employee perspectives through stay interviews. Key Takeaways Starting a business with limited resources can lead to innovative solutions. Yeah, you'd call it a leadership book, I suppose.

Wisconsin 82

Wisconsin Cofounder Leadership Employee 82

ConversionXL

NOVEMBER 5, 2020

Back in 2016, I read a book called Sprint by Jake Knapp, founder of Google Ventures. As advocated in the book, I felt the idea of using restraint would help me quickly execute on new ideas. My agency wouldn’t have expanded beyond digital PR if it weren’t for early client conversations. Image source ).

PR 120

PR B2B Lean Audience 120

ConversionXL

AUGUST 4, 2015

You’ll learn how to pull out the key messages from your prospects and customers and use them to boost conversions. Increase conversions. Drive more leads, sales, and revenue. The new headline generated >400% more clicks on the main call to action button and >20% more lead generation form submissions on the next page.

Conversion 48

Conversion Customer Software Review Audience 48

ConversionXL

OCTOBER 21, 2014

When I wrote my second book – “ Digital Analytics Primer ” – I wanted to to introduce people to a perspective on how to learn the concepts and execute value-creating analyses. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Where Are The Leaks In Your Conversion Funnel?

Analytics 113

Analytics Software Review Metadata Campaign 113

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Look at some typical B2B marketing KPIs: Number of leads generated. Cost per lead. Conversion rate. Lead quality (Marketing Qualified Lead, Sales qualified lead).

B2B 48

B2B Sales Technical Review Software Review 48

ConversionXL

SEPTEMBER 10, 2019

We ran A/B tests around the clock on our free-trial funnel for nine months and got these wins: Quadrupled monthly lead volume in one year; Tripled the conversion rate from visitor-to-trial signups on our homepage. The team started as all marketers focused on lead generation. It was a typical lead-gen team when I joined.

Conversion 133

Conversion Technical Review Channel Engineer 133

crowdSPRING Blog

NOVEMBER 1, 2018

A SalesForce study concluded that “companies that excel at lead nurturing generate 50 percent more sales-ready leads.”. If your lead generation forms are poorly designed, they become a roadblock and quickly turn customers away from your site. What is a conversion form? Make the value proposition clear.

Conversion 62

Conversion Small Business Lead Generation Design 62

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. X demos booked in introduction, X revenue in growth). Without this, your team may struggle to engage and excite leads, leading to minimal interest and suboptimal conversions.

Product 96

Product Social Media Audience Software Review 96

Startup Professionals Musings

APRIL 3, 2019

Ric Dragon, an expert in online marketing, in his classic book. Valid social media objectives for a business should include one or more of the following: increased brand awareness, lead generation, service and support, or reputation management. Incorporate brand personality and voice. Pick the ones that fit your desired outcome.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

The Startup Magazine

OCTOBER 23, 2023

Versatile Ad Formats Facebook provides an array of ad formats, from image and video ads to carousel ads and lead generation forms. If you are an eCommerce fashion brand, you can use video ads to showcase your latest collection or carousel ads to display multiple products in a single ad, improving engagement and conversion rates.

Marketing 113

Marketing Audience eCommerce Advertising 113

ConversionXL

JULY 13, 2019

They just throw something together—then complain that online lead generation “doesn’t work.” The best thing you can do to improve conversions is ( usually ) to get rid of as many fields as possible. The example above is a lead-generation form for a web-design company. Test your lead magnet.

Conversion 72

Conversion Email Lead Generation Naming 72

Duct Tape Marketing

JUNE 24, 2015

Proveen Strategies for Local Lead Generation written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. Every local-based business wants to improve their local lead generation process. Leads are the life-blood of your marketing efforts. Marketing Podcast with Mark Z.

Lead Generation 28

Lead Generation Jordan Social Media Search 28

ConversionXL

DECEMBER 6, 2018

Done right, optimized mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site. Indeed, there may be times when increasing form fields boosts conversion rates.). It’s not hyperbole. Even when you have the slimmest funnel, cut again.”.

Mobile 116

Mobile Conversion Vertical API 116

ConversionXL

NOVEMBER 27, 2018

While a thank you message may be easier to implement (it’s one less page to design), it has drawbacks: Users are left on a conversion page that’s stripped of navigation and calls to action. On one of CXL’s thank you pages for a guide download, notice the order of operations: Successful conversion confirmed. Visitor thanked.

Technical Review 133

Technical Review eCommerce Email Software Review 133