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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

Here is some of our conversation: What is Agile marketing, and what makes it so different? Agile marketing takes its inspiration from Agile software development, which is how 90% of companies develop software today. The pandemic hit just as I was finishing up some of the interviews in the book.

Agile 264
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How MakeSpace Recently Closed $30 million in New Funding

Both Sides of the Table

Amazon took a consumer value proposition (buying books, then all retail products) and made the consumer experience significantly better, faster & cheaper. They didn’t do this by selling better books or electronics, they did it by building a logistics & warehouse powerhouse. years of software development.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. Longer Sales Cycles and Micro-Conversions.

B2B 48
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Strap Technologies Prepares For New Round of Growth With New Technology Officer: Benjamin Eynon

Austin Startup

Eynon will serve as a Technology Officer overseeing software development of Strap, a state-of-the-art wearable device that enables blind people to detect any type of obstacle and notify them of possible collisions. Strap Technologies is on a mission to become the world’s first substitute for the white cane.

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If you build it, they won't come, unless.

A Smart Bear: Startups and Marketing for Geeks

Great," I always exclaim, sharing the thrill of modern software development, "so how will people find out about this brilliant website?". He didn't just "tell it like it is," he gave up his marketing secrets and opened his company books. That's what we do: Bring the benefits of peer review to software development.

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Eric Ries and Kent Beck Discuss Product Development

Startup Lessons Learned

We’ve made some cool additions to our pre-conference webcast lineup , including two conversations with founding figures for methods that underlie Lean Startup. Third, I needed to take small steps—one conversation where I really shared, one part of a presentation. I believe crazy things but I try to act on the sane things I believe.”

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[Review] The $100 Startup

YoungUpstarts

Espousing that borrowing money and debt are optional, the book proposed that entrepreneurs starting such businesses were more interested in the lifestyle it offered rather than making oodles of cash. Let me cover the salient points of the book. The key is to spend 50% of your business development time on creating.