This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.
Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.
How To Sell Customer Experiences Not Customer Service written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeannie Walters In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Jeannie Walters. and the necessity of building a customer-centric culture.
How Writing a Book is Good For Business & Why You Shouldn’t Do It Without a Coach written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Leigh Shulman In this episode of the Duct Tape Marketing Podcast, I interview Argentina-based author Leigh Shulman.
Since inception this lodging marketplace (note 1) has enabled 825 million guest stays in over 200 countries with a cumulative booking value of more than $110 billion. Private apartments and homes largely were not available for short-term rental prior to Airbnb, whereas now many are available for booking on a full or fractional basis.
Finding a customer for your product in the Department of Defense is hard: Who should you talk to? Looking for DoD customers How do you know if they have money to spend on your product? Amazingly, there is no single DoD-wide phone book available to startups of who to call in the Defense Department. phone book.
In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Customer support chasm. Product development chasm.
I also enjoyed the classic book, “ 63 Innovation Nuggets for Aspiring Innovators ,” by George E. In reality, the best business process innovations usually come from regular employees on the front line of your business, just trying to do a better job and better serve customers. Innovation must be driven top down by visionary leaders.
I found these challenges and opportunities outlined well in a classic book, “ Out-Innovate ,” by Alexandre Lazarow. The distributed model draws on a diverse pool, helps manage costs, and captures regional insights and focus necessary to win local customers. Manage risk – don’t just “move fast and break things.”
For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.
Sometimes entrepreneurs are so focused on making change happen for customers that they forget that continually changing themselves and their company is equally important. In his classic book “ Invent, Reinvent, Thrive ,” Lloyd E. Seek out customer trends before they become an avalanche.
Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base. Social causes are great, but your ability to sustain your value contribution is directly linked to your ability to find paying customers.
In a classic book, “ Disruption by Design ,” by the renowned innovation consultant Paul Paetz, I found a list of common patterns and recognizable attributes that I like, called disruption fingerprints. Look for sizable customer populations unattractive to incumbents. Pitch your innovation against today’s market. Marty Zwilling.
I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Great businesses begin with a customer problem that has a big and monetizable pain point. Nail the solution. Nail the go-to-market strategy.
In his classic book, “ The Leadership Capital Index ,” Dave Ulrich, a best-selling author, business consultant, and business school professor, provides some real insights and metrics on what makes up the elements of goodwill in the minds of top valuation experts. I have paraphrased his key points here as follows: Leader personal impact.
During their conversation, Jane explained how businesses can use archetypes to craft an engaging brand storytelling strategy, ensuring their messaging resonates deeply with their ideal customers. And in the 1980s, she wrote this seminal book called, Goddesses and Every Woman. you know, I rewrote her story a little bit for this book.
Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Building a minimum viable product, with customer validation. Just make sure you can fill in all the details. Establishing your brand with interactive social media.
In the classic book, “ Fish Can’t See Water ,” Kai Hammerich and Richard D. Incidentally, I love that book title, which seems to me applicable to most aspects of business (and even people), as well as business culture. Lewis explore these cultural issues, both national and international, that can make or break your company strategy.
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. How many customers will have any idea what this means to them? I like the guidance from marketing coach David Newman’s classic book “ Do It!
Marketing plays a vital role in communicating the value of a service and building trust with customers. He's also the author of a book we're going to talk about today. You talk about it in the book, and I know you've shared this millions of times, but why don't you share that kind of what set you on this path?
A strong Rev Ops function is crucial for optimizing revenue generation and enabling marketing, sales, and customer success teams to work cohesively. Visit DTM.Jantschworld/scale to book your free advisory call and learn more. Book your call today, DTM World slash scale. (01:03): Anything that your customers see, feel, or touch?
Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. As you grow, so will your team and customers. Driven to reduce personal hardship and suffering.
A business plan is the outward facing definition of the business you hope to drive with your hardware solution, with a hardware overview in the intro to highlight customer value and competitiveness. Use non-fuzzy terms to quantify customer value. Provide specifics on the customer business model.
For example, only a few people today still think of Amazon as an online provider of books and related goods, now that they have exploded their business world-wide into every product arena, added web services (AWS), television and film production (Metro-Goldwyn-Mayer), a bricks-and-mortar grocery chain (Whole Foods), and more.
I found a good summary of the most common mistakes in a classic book by Kelly Clifford, “ Profit Rocket ,” written primarily to help you on the other side of the equation – skyrocket your profits. If you expect payment in 30 days, many customers will stretch this period to 45 days or even 90. In startups, cash is king.
The importance and the specifics of practical team leadership were re-confirmed to me a while back in the classic book, “ Unlocked ,” by Robert S. This is the time to talk about wins with customers and what is coming on the horizon, and the team role in each. Otherwise, in my experience, the startup will fail.
Thus I was pleased to see a much more complete and broader perspective of employee support recommendations in a new book, “ Employees First! ” by Donna Cutting, who is a globally-recognized guru on employee culture and optimizing customer service. Emotional stability. Environmental safety. Intellectual stimulation.
For example, I remember a classic book by Penina Rybak, “ The NICE Reboot ,” that does a great job of outlining problem solving steps, honed from working with special needs youngsters. Listen to your customers to arrive at acceptable and marketable solutions. Resolve conflict, accept outcomes, and rebuild communications.
With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and noncompetitive company for today’s customer. Thus team makeup is the critical success factor.
Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. Focus is the art of limiting your scope to the key function that really matters for the majority of customers.
A common initiative I hear from business owners today is their effort to improve the customer experience. To achieve real growth, business leaders need to improve both employee as well as customer experiences. Flexible – listen to allow flex hours and customization. Proactive – timely communication to build trust.
Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! He is the founder of Tundra Land Home Improvements and author of the upcoming book we're going to talk about today Beyond the Hammer, a Fresh Approach to Leadership, culture and Building High Performance Team. This is John Jantsch.
Even if you have booked an hour with a VC, you should plan to talk only for the first fifteen minutes. Remember you are pitching to investors, not customers. Investors don’t need to know the implementation details of your patent or customer support plan. The average length of a funding pitch to angel investors is ten minutes.
In her Tibetan Book of Death but with humor, Jodi Wellman reveals how embracing our mortality can be a powerful motivator for living fully without regrets with You Only Die Once. 19:58] Where can people connect with you and find a copy of your book, “You Only Die Once”? Book your call today, DTM World/scale. (01:03):
Most leaders agree that poor customer service is a business killer today, in terms of lost customers, reduced profits, and low morale. Yet the average perception of customer experience has not improved. You have to start with hiring only people who are willing and able to make serious customer service happen.
It’s what every customer looks for in every transaction. Most people will tell you this is impossible, but I found a classic book, “ Army of Entrepreneurs ,” by Jennifer Prosek, where she seems to have actually accomplished this. Employees will lose focus on their work.”
Providing business leadership is a challenge under the best of circumstances, but it is especially difficult in times of market and customer crises. For most of the others, it was a crisis where business leaders were challenged like never before to rethink their business model, redefine their organizations, and reconnect with customers.
Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base. Social causes are great, but your ability to sustain your value contribution is directly linked to your ability to find paying customers.
They bristle quickly when investors or even potential customers raise issues with real value, competition, risk, and sustainability. I like the specifics on how to do this in the classic book, “ The Agenda Mover: When Your Good Idea Is Not Enough ,” by leadership expert Samuel B.
Exclusive to new customers—upgrade and grow your business with ActiveCampaign today! Visit DTM.world/scale to book your free advisory call and learn more. Book your call today, DTM world/ scale. (01:05): I suspect you have lots of people that say, Darcy, I read your book, fix My People. I found it. I mean, absolutely.
Then, hopefully, come customers, distribution channels, and going public or merging with an attractive buy-out candidate. Founders have to communicate their ideas and products to investors, business partners, and the rest of the team.
2 The Marketing Strategy Pyramid 3 Core Components of the Marketing Strategy Pyramid: 3 Business Strategy 4 Developing a Marketing Strategy 5 The Real Brand Strategy 6 Formulating a Growth Strategy 7 Building a Customer Strategy 8 Implementing a Team Strategy What is Marketing Strategy? We use something called the Marketing Hourglass.
Lowen, Creating the Cold War University [Great book if you want to learn more about Stanford’s military-industrial complex origins. Put yourself in the shoes of Mark Liu, chairman of TSMC: Do you view China as more of a competitor or customer – and why? Optional Rebecca S. Not required for class.] . Why or why not?
In his classic book “ The 3rd American Dream ,” thought leader Suresh Sharma summarizes the large corporate accomplishments of the 19 th and 20 th centuries, and then lays out the potential of a new entrepreneurial business ecosystem for the 21 st century. The new corporate model is a distributed entrepreneurial model.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content