Duct Tape Marketing

OCTOBER 29, 2024

How Writing a Book is Good For Business & Why You Shouldn’t Do It Without a Coach written by John Jantsch read more at Duct Tape Marketing   The Duct Tape Marketing Podcast with Leigh Shulman In this episode of the Duct Tape Marketing Podcast, I interview Argentina-based author Leigh Shulman.

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Startup Professionals Musings

SEPTEMBER 19, 2020

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the Flash videos. Marty Zwilling.

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Technical Review Customer Flash RSS 401

Startup Professionals Musings

MARCH 26, 2022

They do it because engaged customers become loyal advocates and buyers. If you want all the specifics, you must follow the new wave of marketing experts, like Daina Middleton, and her classic book “ Marketing in the Participation Age.” It’s a dynamic customer environment out there. Innovate; don’t perfect. The message is simple.

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Customer Technical Review Social Media Partner 267

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

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Duct Tape Marketing

OCTOBER 24, 2024

How to Build Game-Changing Strategy by Choosing Your Customers and Competition written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Seth Godin In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin.

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deal architect

DECEMBER 20, 2014

Two weeks of book availability and nice to see the early reviews and comments. Don’t agree with all the comments, but love the discussion of a topic which is so important for the tech industry Amazon Customer Discussions CrowdChat Diginomica. SAP Nation Book'

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Technical Review Customer 236

Startup Professionals Musings

NOVEMBER 17, 2018

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Customer personalities define customer experience, and sets what they love, and what they hate. There is no one set of exceptional experiences that will work for all customers.

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The Startup Magazine

AUGUST 9, 2022

The term ‘hostile-friendly’ fraud refers to fraud committed by legitimate customers. Fraud like this could come in the form of “ charge-backs ,” some customers may use this to get free products. Not all customers have the same objective; many will be honest, good shoppers.

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Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. 5:12] Why would someone want to self-publish a book? [7:30] 11:42] What does it take to produce a book? [18:49]

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Duct Tape Marketing

NOVEMBER 8, 2023

Key Takeaway: In the world of customer experience, mishaps are inevitable. However, by approaching customer recovery with style, empathy, and exceptional ownership, businesses can turn these situations into opportunities to create raving fans. 15:10 What are the best strategies for fixing a poor customer experience? [17:56]

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VC Cafe

MAY 17, 2023

So needless to say, I was very curious to read his new book “ Fall in Love with the Problem, Not the Solution ” and indeed, he didn’t disappoint. The book is a practical guide for founders on what it takes to build a successful business. Levine underscores the significance of customer feedback.

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Duct Tape Marketing

OCTOBER 13, 2021

Finding New Customers In Untapped Places written by John Jantsch read more at Duct Tape Marketing. Pam is best known for her book Escape from Cubicle Nation, and she recently wrote a new book called – The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You – launching in November 2021.

Customer 101

Customer .Net Arizona Networking 101

Startup Professionals Musings

AUGUST 4, 2017

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” I like the insights outlined in a more recent book “ Summit ,” by F. Entrepreneur of the Year” finalist.

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Customer Product Technical Review Marketing 213

YoungUpstarts

OCTOBER 13, 2013

Rather, the challenge is this – how can we transform fans and followers on social networks into actual money paying customers? Enter “ The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers “ by Adam Metz. S = Strategy, the stuff that the book teaches.

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Technical Review Software Review Customer Social Media 187

Startup Professionals Musings

JULY 1, 2019

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. High-technology product startups, without customers, don’t make a business. Solis outlines the heuristics of social psychology that are key to building positive customer experiences today.

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Customer Technical Review Social Media Social Network 213

Duct Tape Marketing

SEPTEMBER 20, 2023

How to Navigate the New Era of Customer Expectations written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jay Baer In this episode of the Duct Tape Marketing Podcast , I interview Jay Baer, a business growth and customer experience author, researcher, and advisor. What does that mean? [02:46]

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Duct Tape Marketing

JULY 5, 2023

How To Write A Business Book That Matters written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Josh Bernoff In this episode of the Duct Tape Marketing Podcast , I interview Josh Bernoff. Josh teaches them how to refine their idea, choose a publishing model, and research, write, publish, and promote their books.

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YoungUpstarts

OCTOBER 4, 2015

Rather, it is this: “How can we better reach prospects, convert them to customers, and serve their interests through social media?”. Enter “ The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ” by Adam Metz. Defining Social CRM. The Social CRM Process.

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Technical Review Software Review Customer Social Media 100

Up and Running

NOVEMBER 24, 2020

Bringing in customers is important. Holding onto those same customers is even more crucial. Which is where customer engagement comes into play. This is why you need to develop a customer engagement strategy. What is a customer engagement strategy? 7 Online customer engagement strategies.

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Customer Social Network Channel Technical Review 150

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

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Acquisition eCommerce Customer Churn Rate 129

Up and Running

DECEMBER 28, 2017

For me, that often means stealing a few quiet moments with my book, hiding out…er…I mean, hanging out on my couch, or comfortably wedged into a window seat listening to an audiobook on a long flight. John, our marketing director, says this books helped change his perspective. On productivity.

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Women Entrepreneurs Can

APRIL 29, 2024

Today, many companies are shifting towards a digital future, relying on an online booking system to accommodate their client appointment needs. Now more than ever, consumers seek convenience and flexibility when booking appointments. These systems are not just about booking convenience; they’re also platforms for personalization.

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Technical Review Mobile Dividend Security 52

Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. There are many free generalized tools, including Google Trends , which can be used to track customer behavior in looking for things that don’t exist yet.

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Customer Advisory Board Technical Review Angel Investor 144

Steve Blank

NOVEMBER 13, 2012

The book has been shepherded and edited by a great Japanese VC at Mitsui Sumitomo Insurance Venture Capital, Takashi Tsutsumi, with help from Masato Iino. I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. But customers didn’t agree. The Crater in my rookie days.

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Japan Customer Development Developer Customer 305

Startup Professionals Musings

NOVEMBER 28, 2018

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the flash (and Flash). Marty Zwilling.

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Customer Flash Technical Review RSS 198

Startup Professionals Musings

OCTOBER 25, 2019

I’m more convinced that technology merely enables disruption, and changing customer interests and needs really causes it. Other companies keep the focus on their customers, and seem to thrive on disruption, much less survive. They make it their top business priority to understand, anticipate, and gratify customers’ needs.

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Customer Indiana Technical Review Revenue 136

ConversionXL

AUGUST 11, 2021

When your business, book or podcast needs additional support, sponsorship can make a huge difference. Regardless of whether you’re seeking sponsorship for a product, event, book, or podcast, the overarching aim of attracting corporate sponsors remains the same: you need sponsors that engage your audience. Asset valuation.

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Audience Social Media Email Ruby 139

YoungUpstarts

AUGUST 13, 2019

by Suman Sarkar, author of “ Customer-Driven Disruption: Five Strategies to Stay Ahead of the Curve “ The rise of the smartphone, fast fashion, and ride-sharing. Disruption is, in fact, driven by changing customer needs – and that only those companies that truly understand their customers can succeed.

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Technical Review Technology Customer Qatar 145

Duct Tape Marketing

MAY 26, 2022

How To Create Powerful, Uncopyable Experiences For Your Target Customer written by John Jantsch read more at Duct Tape Marketing. We’re talking about his latest book — Stealing Genuis: The Seven Levels of Adaptive Innovation. We're gonna talk about his latest book, stealing genius, the seven levels of adaptive innovation.

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Customer Technical Review Japan Software Review 91

Startup Professionals Musings

APRIL 23, 2017

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Customer support chasm. Product development chasm.

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Customer Entrepreneur Technical Review Dilution 191

ConversionXL

OCTOBER 4, 2021

In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Customer journeys are rarely linear. Consideration.

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Email Customer Marketing Software Review 136

Mike Michalowicz

SEPTEMBER 18, 2019

Maybe you have a business podcast or you’re writing a business blog, book or a keynote speech. A bold title that speaks to people is one of the most powerful keys to attract and increase customers. They know a thing or two about increasing customers. To do that, you need to create bold, eye catching titles. OLD AGE IS OVER.

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Customer Advertising Technical Review Differentiation 99

Duct Tape Marketing

OCTOBER 27, 2021

How To Create Remarkable Experiences For Your Customers written by John Jantsch read more at Duct Tape Marketing. Dan is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. The answer is customer experience. Marketing Podcast with Dan Gingiss.

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Customer Technical Review Social Media Green 101

Duct Tape Marketing

MAY 12, 2022

Using Personalization Data To Reshape Your Customer Experience written by John Jantsch read more at Duct Tape Marketing. Brennan is the Co-founder of RightMessage, writes weekly at Create & Sell, and wrapping up a new book on personalized marketing. It’s given your company access to a global customer base. With technology.

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Customer Software Review Technical Review Cofounder 94

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. A few companies are leading the way, including Apple with their iPad and iPhone, offering irresistible stores with friendly experts, elegant packaging, and customer service that never ends.

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Design Customer Bandwidth Social Media 262

Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Interact with employees and customers on a regular basis. Never be too busy to talk to real customers. by Steven D.

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Customer Miami Private Equity Social Media 350

YoungUpstarts

JULY 14, 2013

Enter “ Customer Sense: How the 5 Senses Influence Buying Behavior “ by University of Michigan professor Aradhna Krishna. Packed with case studies from Microsoft, Starbucks, Proctor & Gamble to alcohol brands, the book describes how sensory signatures could epitomise how brands are perceived.

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Technical Review Customer Michigan Framework 159