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5 Keys to Ensuring Credibility, Trust, and Customers

Startup Professionals Musings

As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.

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Consult with Ease: Personalize Your Customer Stragtegy Using AI

Duct Tape Marketing

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

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How To Sell Customer Experiences Not Customer Service

Duct Tape Marketing

How To Sell Customer Experiences Not Customer Service written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeannie Walters In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Jeannie Walters. and the necessity of building a customer-centric culture.

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How Writing a Book is Good For Business & Why You Shouldn’t Do It Without a Coach

Duct Tape Marketing

How Writing a Book is Good For Business & Why You Shouldn’t Do It Without a Coach written by John Jantsch read more at Duct Tape Marketing   The Duct Tape Marketing Podcast with Leigh Shulman In this episode of the Duct Tape Marketing Podcast, I interview Argentina-based author Leigh Shulman.

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Airbnb S-1 (Part 1): So How Profitable Is This Thing Really?

View from Seed

Since inception this lodging marketplace (note 1) has enabled 825 million guest stays in over 200 countries with a cumulative booking value of more than $110 billion. Private apartments and homes largely were not available for short-term rental prior to Airbnb, whereas now many are available for booking on a full or fractional basis.

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How To Find Your Customer In the Dept of Defense – The Directory of DoD Program Executive Offices

Steve Blank

Finding a customer for your product in the Department of Defense is hard: Who should you talk to? Looking for DoD customers How do you know if they have money to spend on your product? Amazingly, there is no single DoD-wide phone book available to startups of who to call in the Defense Department. phone book.

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How To Prevent Gaps in An Innovative Startup Strategy

Startup Professionals Musings

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Customer support chasm. Product development chasm.