Books Customer Development Leadership 
Steve Blank
NOVEMBER 5, 2009
Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.
Steve Blank
NOVEMBER 16, 2009
I was in New York last week with my class at Columbia University and several events made me realize that the Customer Development model needs to better describe its fit with web-based businesses. And without revenue how do we know if we achieved product/market fit to exit Customer Validation?” It’s an impressive portfolio.
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Steve Blank
NOVEMBER 30, 2009
Customer Development is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not Customer Development.
Steve Blank
SEPTEMBER 7, 2009
This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.
Steve Blank
JULY 7, 2009
The relevant part starts about 4:30 into the video (wait for it to download.) luck… and as one of Steve Blank’s posts today mentioned, you can’t test hypotheses from within your building. luck… and as one of Steve Blank’s posts today mentioned, you can’t test hypotheses from within your building.
Startup Professionals Musings
JUNE 25, 2023
I found the tradeoffs associated with improving both the customer experience and employee experience detailed well in a new book, “ The Experience Mindset ,” by Tiffani Bova. Flexible – listen to allow flex hours and customization. More and more business leaders, including Richard Branson, use this style to great advantage.
Steve Blank
SEPTEMBER 1, 2021
Their book Lead and Disrupt describes how others can learn how to do so. This book not only explains the “why does this happen” but more importantly gives you the tools for “what to do about it.”. In this book O’Reilly and Tushman succinctly articulate why these tools succeed in start-ups but fail in large companies.
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