This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
CustomerDevelopment is all about gathering a list of what features customers want by talking to them, surveying them, or running “focus groups.” Gathering feature requests from customers is not what marketing should be doing in a startup. And it’s certainly not CustomerDevelopment.
Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customerdevelopment? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way. Heres the catch.
Lessons Learned by Eric Ries Sunday, September 7, 2008 CustomerDevelopment Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customerdevelopment methodology.
I believe it is the best introduction to CustomerDevelopment you can buy. As all of you know, Steve Blank is the progenitor of CustomerDevelopment and author of The Four Steps to the Epiphany. And its incredibly to-the-point: you can digest this book in a couple of hours. You can imagine how well that worked.
Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customerdevelopment Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.
Book of Five Rings. One of the principles of CustomerDevelopment is to get out of the building and understand the smallest feature-set customers will pay for in the first release.). The minimum feature set is the inverse of what most sales and marketing groups ask of their development teams.
Filed under: CustomerDevelopment , Venture Capital | Tagged: Entrepreneurs « CustomerDevelopment Manifesto: Market Type (part 4) CustomerDevelopment Manifesto: The Path of Warriors and Winners (part 5) » 16 Responses Jon Ziskind , on September 14, 2009 at 9:19 am Said: Steve – Great post and really great advice.
Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Such direct experiences allows one to test critical “leap-of-faith” assumptions about what customers like and dislike.
And the results weren’t the traditional PR metrics of number of articles or inches of ink. We were constantly creating metrics to see the effects of different PR messages, channels and audiences on end-user purchases. I feel that I’ve derived as much value from this post as I would from reading 2 or 3 lengthy books on the topic.
Ben Horowitz ’s book The Hard Thing About Hard Things is driving the conversation around startup management this year. Bob Sutton is a Stanford professor and the author of several best-selling books on standout management, including Scaling Up Excellence , an investigation of high-growth companies. Eric Ries will interview him.
But by taking advantage of open source, agile software, and iterative development, lean startups can operate with much less waste. I am heavily indebted to earlier theorists, and highly recommend the books Lean Thinking and Lean Software Development. Labels: customerdevelopment , lean startup 8comments: Amy said.
If you cant find any , maybe that means you havent figured out who your customer is yet. And if you dont know who your customer is, perhaps some customerdevelopment is in order? Labels: customerdevelopment , search engine marketing 13comments: Jim Lindstrom said. What is customerdevelopment?
When we looked at the color graphics board market, our competitors had defined the market as one measured by technical metrics: screen resolution, number of bits of color, screen refresh rates, acceleration, etc. It didn’t take much imagination to realize that what we had to do was to tell our story around one key metric performance ?
His book Toyota Production System: Beyond Large-Scale Production is a fascinating read, even though its decidedly non-practical. Yet there is one specific technique that I learned most clearly from this book: asking why five times. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
In 2010, Alex Osterwalder published his book, Business Model Generation , where he created a framework for what Tim called “business identity.” Just this past year, in 2012, Steve Blank synthesized the ideas from his 1st book, “ Four Steps to the Epiphany ,” with The Business Model Canvas in his “ Startup Owner’s Manual.”
Here’s his story of when CustomerDevelopment failed. We were lucky to learn about CustomerDevelopment early on in the life of our startup. More importantly, we’d witnessed CustomerDevelopment’s massive success at another local startup. So how did CustomerDevelopment fail us?
Every board meeting, the metrics of success change. Their product development team is hard at work on a next-generation product platform, which is designed to offer a new suite of products – but this effort is months behind schedule. Time-to-complete-a-sale is not a bad metric for validated learning at this stage.
And other startups are in a New Market — creating a market from scratch (like Apple with the iPhone, or iPod/iTunes.) (“Market Type&# radically changes how you sell and market at each step in CustomerDevelopment. It’s one of the subtle distinctions that at times gets lost in the process.
That foundational idea, so clearly articulated in books like Lean Thinking, is what originally led me to start using the term lean startup. I had a background in lean manufacturing (book knowledge, anyway) and lean software development (hands on) before encountering Lean Startups. What is Lean about the Lean Startup?
Reply conversationalistOU812 , on November 9, 2009 at 10:31 am Said: Dmitriy is right – we should ban the use of industry buzzwords like “verticals&# , “metrics&# and “horizontals&# altogether. What is it that’s unique about the market I’m in?
Thats the essence of so many of the lean startup techniques Ive evangelized: customerdevelopment , the Ideas/Code/Data feedback loop , and the adaptation of agile development to the startup experience. Creating a company-wide feedback loop that incorporates both customerdevelopment and agile development is a challenge.
I owe it originally to lean manufacturing books like Lean Thinking and Toyota Production System. The batch size is the unit at which work-products move between stages in a development process. Luckily, I now have the benefit of a forthcoming book, The Principles of Product Development Flow.
I place them roughly in this order: Movies > Television > Books > Music > Magazines > Radio > Newspapers Each industry is watching the one in front of it sink into the quicksand. Despite all the energy invested in talking to authors about the size of their platform, very few gatekeepers have a rigorous set of metrics for measuring it.
He is the co-author of several books including The Black Art of Java Game Programming (Waite Group Press, 1996). The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? While an undergraduate at Yale Unviersity, he co-founded Catalyst Recruiting.
Customerdevelopment. For those interested in getting started with agile or customerdevelopment, I thought Id include a few links. The best resources there are his book Extreme Programming Explained: Embrace Change and the gentle introduction at extremeprogramming.org. This post has been removed by the author.
In fact, this crisis was at the heart of Steve Blank ’s original impetus to developcustomerdevelopment as an alternative set of milestones to use for startups.) I hear similar things for pre-revenue startups that are on schedule, on time, and on budget - even though they are busy building something that nobody wants. (In
Lessons Learned by Eric Ries Monday, October 6, 2008 When NOT to listen to your users; when NOT to rely on split-tests There are three legs to the lean startup concept: agile product development , low-cost (fast to market) platforms , and rapid-iteration customerdevelopment. Thats what business is designed to do.
When I first encountered customerdevelopment , it was considered pure lunacy by mainstream entrepreneurs and VCs. In the meantime his two books, The Monk and the Riddle and Getting to Plan B are both a must-read. When I first encountered customerdevelopment , it was considered pure lunacy by mainstream entrepreneurs and VCs.
As a shoestring entrepreneur with a SaaS (well, not really, but sort of) offering that we present to very large companies (think 10K+), I love your common sense suggestions about metrics and testing. My background isnt metrics, but we came to it as a matter of practicality. 4) More posts about metrics, scaling, and online games.
I love Joels approach to usability, and I still recommend his free online book on UI design. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Are you afraid someone might be able to break your product without your automated defenses knowing about it? Do you do hallway usability testing?
Last, Ive tried to keep this blog updated with events , slides , audio , video and books that are helpful as well. Last, Ive tried to keep this blog updated with events , slides , audio , video and books that are helpful as well. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
I'd be interested to hear your opinion of a book we published earlier this year: "Hello World! " The book teaches kids programming with examples written in Python, and is illustrated with fun kid-friendly characters. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
Have you considered putting all these into a book? oh, and on the book front, you'll be able to get all of my essays so far in ebook, print-on-demand, and kindle editions - coming soon. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? Great article as always, Eric.
In fact, every single lean transformation documented in books like Lean Thinking took place in the midst of serious external threats. CustomerDevelopment : a disciplined approach to finding out if there is a market for your product before its too late. Once they attain sacred status, they are rarely questioned.
Two years in the making and literally ten years in development, I’m proud to announce that my new book, The Startup Owners Manual , goes onto the printing press next Tuesday. I’ve spent the last two years cramming knowledge into this new book. Briefly, the new book. Let me be brief…. The Lean LaunchPad Online Class.
This is another sub-optimization caused by incentivizing the wrong metric. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup? This can be especially challenging for HR professionals who measure their success based on the number of jobs they fill.
In another study, Wistia dug into the visitor data for their own homepage video & found that roughly 30% of their video views came from prospective customers. ” The visitor/view metric is one you should only be competing against yourself on. A comic book version of the story. This is an example of “averages lie.”
Imagine a general manager that has read The Innovator’s Dilemma and related books, and is therefore trying hard to help her organization make a transition to a new product category via disruptive innovation. In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics.
Writing a book. Im just starting the publishing process that should lead to a book for a general business audience in 2011. Writing a book. Im just starting the publishing process that should lead to a book for a general business audience in 2011. If youd like to be part of this, let me know in a comment.
To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI. But it is not routine.
Turns out, what customers really meant was "let me use IMVU with somebody I dont know" so they could get a feel for the social features of the product without incurring the social risk of recommending it to their friend. Luckily, the metrics helped us figure out the difference. Lets run a thought experiment. Very exciting.
To guide the discussion, we’re going to be using Dave McClure’s Conversion Metrics as a framework to see where different conversion optimization opportunities lie. For Acquisition, we’re primarily asking how do first time visitors & potential customers find you? So Where Exactly Does “Conversion” Happen? image source.
I have found James Surowiecki s book The Wisdom of Crowds particularly helpful in thinking through these issues. This book is Tipping Point - esque , full of anecdotes and interesting social science citations. The Entrepreneur’s Guide to CustomerDevelopment ► June (3) What is a startup?
I was in New York last week with my class at Columbia University and several events made me realize that the CustomerDevelopment model needs to better describe its fit with web-based businesses. In it, I got asked a question I often hear: “What if we have a web-based business that doesn’t have revenue or paying customers?
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content