YoungUpstarts

NOVEMBER 2, 2020

How can businesses and marketing teams reach customers in the age of COVID-19, respond to lightning-fast changes in the marketplace, and keep up with new consumer demands? Agile marketers recognize that the future is impossible to predict accurately, so how customers will react to a marketing promotion is equally impossible to predict.

Agile 264

Agile Marketing Campaign Sales 264

Both Sides of the Table

DECEMBER 27, 2011

If you had huge customer growth but just didn’t focus on revenue that’s a different story. If you spent the 3 years perfecting some hugely differentiated technology IP that may also be different. Do 20% of the customers make 80% of the revenue or do the top 3 customers represent 80% of the revenue.

Startup 418

Startup Revenue Technical Review Flash 418

YoungUpstarts

OCTOBER 4, 2015

Rather, it is this: “How can we better reach prospects, convert them to customers, and serve their interests through social media?”. Enter “ The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers ” by Adam Metz. Defining Social CRM. The Social CRM Process.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Both Sides of the Table

NOVEMBER 14, 2017

There is nothing more pure than building a product, putting it out in the world and seeing paying customers using your product and in some cases loving it. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer?

Operations 286

Operations New York City Technical Review Startup 286

Steve Blank

APRIL 12, 2010

Each sale requires us to handhold the customer and takes way too long to close. He took a deep breath, looked around the boardroom table and then proceeded to outline a radical reconfiguration of the product line (repackaging the products rather than reengineering them) and a change in sales strategy, focusing on a different customer segment.

Business Model 335

Business Model Agile Customer Development Startup 335

Both Sides of the Table

JANUARY 12, 2014

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Simply write a great book?

SEM 379

SEM Viral Marketing Widget 379

Startup Professionals Musings

MAY 28, 2023

In business, and in your personal life, the ability to anticipate and overcome criticism is one of the biggest differentiators between leaders, who make things happen, and followers, who may have great ideas but never seem to get things to go their way. The reality is that good ideas are always challenged, so you need to expect it.

Technical Cofounder 341

Technical Cofounder Founder Cofounder Mobile 341

Startup Professionals Musings

SEPTEMBER 5, 2020

In business, and in your personal life, the ability to anticipate and overcome criticism is one of the biggest differentiators between leaders, who make things happen, and followers, who may have great ideas but never seem to get things to go their way. The reality is that good ideas are always challenged, so you need to expect it.

Technical Cofounder 315

Technical Cofounder Cofounder Mobile Differentiation 315

Startup Professionals Musings

MAY 25, 2022

I was pleased to see this approach highlighted as well in a new book for startups, “ Zero to IPO ,” by Frederick Kerrest. A co-founder who has different motivations, for example maximum profit versus great customer service, will likely undermine you, take a minimal role, or leave the business quickly.

Technical Review 313

Technical Review Due Diligence Partner Cofounder 313

Both Sides of the Table

JANUARY 6, 2014

I should note that my friend Brad Feld has written a new book on the subject that I would recommend if you want the bible on the topic. The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Mentorship.

Technical Review 325

Technical Review Early Stage Software Review Los Angeles 325

YoungUpstarts

OCTOBER 6, 2020

In his new book, “Tech Debt 2.0 : How to Future Proof Your Small Business and Improve Your Tech Bottom Line” , senior global business and technology executive Michael C. Yet, unlike large companies, most SMBs lack the resources to staff an IT department.

Technical Review 246

Technical Review Small Business Software Review Security 246

Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. 5:12] Why would someone want to self-publish a book? [7:30] 11:42] What does it take to produce a book? [18:49]

Audience 98

Audience Revenue Distribution Differentiation 98

Duct Tape Marketing

FEBRUARY 19, 2025

During their conversation, Jane explained how businesses can use archetypes to craft an engaging brand storytelling strategy, ensuring their messaging resonates deeply with their ideal customers. And in the 1980s, she wrote this seminal book called, Goddesses and Every Woman. you know, I rewrote her story a little bit for this book.

Customer 67

Customer Charlotte Southern California Hiring 67

Duct Tape Marketing

OCTOBER 17, 2024

The Secret to Building Customer Loyalty Forever written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Micah Solomon In this Duct Tape Marketing Podcast episode , I interviewed Micah Solomon, an expert on customer service, hospitality, and customer experience. Can you comment on that? [02:33]

Customer 87

Customer Technical Review Cloud PR 87

Duct Tape Marketing

NOVEMBER 8, 2023

Key Takeaway: In the world of customer experience, mishaps are inevitable. However, by approaching customer recovery with style, empathy, and exceptional ownership, businesses can turn these situations into opportunities to create raving fans. 15:10 What are the best strategies for fixing a poor customer experience? [17:56]

Customer 94

Customer Technical Review Employee Artificial Inteligence 94

Both Sides of the Table

JANUARY 22, 2014

Most VCs are book smart. Smart is simply not a differentiator. In fact, book smart can be a negative. Simply put – I’d be in search of a VC who had an intuitive sense of my product, my customers, my organizational issues, my competitors, etc. EQ and Team Leadership? Nail on the head.

Portfolio 364

Portfolio Chicago Sales Incubator 364

Mike Michalowicz

SEPTEMBER 18, 2019

Maybe you have a business podcast or you’re writing a business blog, book or a keynote speech. A bold title that speaks to people is one of the most powerful keys to attract and increase customers. They know a thing or two about increasing customers. To do that, you need to create bold, eye catching titles. OLD AGE IS OVER.

Customer 99

Customer Advertising Technical Review Differentiation 99

YoungUpstarts

APRIL 19, 2012

When not approached carefully, growth can destroy value as it outstrips a company’s managerial capacity, processes, quality, and financial controls, or substantially dilutes customer value propositions. Every business must continually improve its customer value proposition better than its competition in order to stay viable.

Dilution 209

Dilution Virginia Management Washington 209

Both Sides of the Table

MARCH 25, 2016

For example, if you’re going to build a travel planning website (as many, many startup entrepreneurs do) your basic research would be: How much do people spend on travel books / guides today? How much money will airlines companies, hotel companies or event companies pay me as a referral or for booking?

Startup 150

Startup Seed Money DC Software Review 150

Startup Professionals Musings

JUNE 28, 2014

Every entrepreneur believes that their product or service is different, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 255

Differentiation Product Social Media Reputation 255

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. If you are already running a business in this category, or thinking about one, I recommend a new book, “ The Profitable Professional ,” by Kelly Clifford. Set pricing to assure both revenue and profit.

Differentiation 141

Differentiation SBA Social Media Dividend 141

Feld Thoughts

JULY 8, 2013

A year or so ago I read an early draft of a new book titled The Phoenix Project: A Novel About IT, DevOps, and Helping Your Business Win. On this journey, we benchmarked 1,500 IT organization to understand what differentiated the highest performing organizations and allowed them to do what the others only dreamed of.

Phoenix 176

Phoenix Software Review Technical Review Cofounder 176

Duct Tape Marketing

OCTOBER 24, 2024

How to Build Game-Changing Strategy by Choosing Your Customers and Competition written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Seth Godin In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Marketing Hall of Famer and frequent guest, Seth Godin.

Customer 79

Customer Cloud Curation Columbus 79

ConversionXL

JUNE 14, 2021

Why should customers buy from you? In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. How a unique selling proposition (USP) attracts better customers and builds your brand (and where marketers get it wrong).

Software Review 158

Software Review Audience Differentiation Framework 158

Both Sides of the Table

MARCH 30, 2010

He’s a natural leader, appropriately competitive, very customer focused and a pleasure to work with. The Kindle has already revolutionized book reading. Rules-Based System for Flighting Campaigns – Another area that we believe will be a big differentiator for Burstly is their rules-based system for flighting campaigns.

Mobile 282

Mobile Management Southern California Application Development 282

Duct Tape Marketing

JULY 5, 2023

How To Write A Business Book That Matters written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Josh Bernoff In this episode of the Duct Tape Marketing Podcast , I interview Josh Bernoff. Josh teaches them how to refine their idea, choose a publishing model, and research, write, publish, and promote their books.

Audio 76

Audio Artificial Inteligence ChatGPT Naming 76

ConversionXL

OCTOBER 7, 2021

For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers. Then we ship it to customers way before it’s ready. To do that, research your target audience and build out customer personas. They also include a countdown clock.

Product 142

Product Marketing Software Review Social Media 142

Startup Professionals Musings

OCTOBER 19, 2018

In business, and in your personal life, the ability to anticipate and overcome criticism is one of the biggest differentiators between leaders, who make things happen, and followers, who may have great ideas but never seem to get things to go their way. The reality is that important change is always challenged, so you need to expect it.

Technical Cofounder 168

Technical Cofounder Founder Cofounder Mobile 168

VC Cafe

AUGUST 11, 2022

There are entire academic books and papers (Francis Fukuyama’s “Trust” , Robert Putnam’s “ Bowling Alone ” amongst the most prolific academics here) dedicated to establishing trust in business and relationships. People have different work styles and it’s good to know what to expect in the future.

Founder 187

Founder Term Sheet Cofounder Venture Capital 187

Startup Professionals Musings

FEBRUARY 21, 2021

Most startups are happy to find any customer, and will hang on for dear life to every one. Only later do they realize that some of these cost more than they are worth, or lead into commitments they can’t sustain, but no business wants to violate the golden rule that every customer needs to be treated as if they were the only customer.

Customer 376

Customer Startup Differentiation .Net 376

Startup Professionals Musings

NOVEMBER 4, 2015

In a new book, “ The Leadership Capital Index ,” Dave Ulrich, a best-selling author, business consultant, and business school professor, provides some real insights and metrics on what makes up the elements of goodwill in the minds of top valuation experts. I have paraphrased his key points here as follows: Leader personal impact.

Leadership 120

Leadership Technical Review Due Diligence Valuation 120

Hearpreneur

JANUARY 20, 2021

12- Reliance on customer feedback. The publishing industry, and especially the children’s book publishing industry, are extremely set in their ways, having created and sold many of the same books for decades, via the same channels (many big publishers don’t even sell their books online!).

Entrepreneur 149

Entrepreneur United States Software Review Technical Review 149

Startup Professionals Musings

JANUARY 31, 2018

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 159

Differentiation Customer Social Media Reputation 159

Steve Blank

OCTOBER 17, 2017

Solution 2: Use the McKinsey Three Horizons Model to differentiate among the three types. Horizon 2 ideas extend a company’s existing mission model and core capabilities to new stakeholders, customers, or targets. They wrote the book on how to collaborate (read Team of Teams ) or adopt new technologies (see the Rapid Equipping Force.)

Community 244

Community Silicon Valley Technical Review Incubator 244

Duct Tape Marketing

OCTOBER 12, 2022

Satisfying Your Customers Need for Speed Today written by John Jantsch read more at Duct Tape Marketing. Jay is a customer experience and digital marketing pioneer, expert, advisor, researcher, and analyst. Jay has written 6 best-selling books and founded 5, multi-million dollar companies. He's written sixth bestselling books.

Customer 97

Customer Turkey Networking Email 97

YoungUpstarts

OCTOBER 20, 2017

Rapid changes in technology, shifting customer expectations, disruptive business models, and quickly evolving regulations force organizations to innovate quickly and invest in new lines of business that will fuel future growth. You can also target niche customer groups that you can uniquely please.

Technical Review 147

Technical Review Malaysia Agile Employee 147

Up and Running

NOVEMBER 1, 2017

Product descriptions are meant to convince customers to buy things, right? Here’s an example Amazon page about a (very good) SEO book. If you look at the title bar of your browser window, you’ll see that the name of the book is listed right at the beginning of the sentence, followed by the author’s names and the ISBN.

Product 101

Product SEO Search Engineer 101