YoungUpstarts

OCTOBER 13, 2013

Rather, the challenge is this – how can we transform fans and followers on social networks into actual money paying customers? Enter “ The Social Customer: How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers “ by Adam Metz. S = Strategy, the stuff that the book teaches.

Technical Review 187

Technical Review Software Review Customer Social Media 187

Startup Professionals Musings

OCTOBER 14, 2022

In his classic book, “ The Leadership Capital Index ,” Dave Ulrich, a best-selling author, business consultant, and business school professor, provides some real insights and metrics on what makes up the elements of goodwill in the minds of top valuation experts. I have paraphrased his key points here as follows: Leader personal impact.

Technical Review 323

Technical Review Due Diligence Valuation Leadership 323

Startup Professionals Musings

JANUARY 31, 2018

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 159

Differentiation Customer Social Media Reputation 159

Startup Professionals Musings

MAY 28, 2023

In business, and in your personal life, the ability to anticipate and overcome criticism is one of the biggest differentiators between leaders, who make things happen, and followers, who may have great ideas but never seem to get things to go their way. The reality is that good ideas are always challenged, so you need to expect it.

Technical Cofounder 341

Technical Cofounder Founder Cofounder Mobile 341

Mike Michalowicz

SEPTEMBER 18, 2019

Maybe you have a business podcast or you’re writing a business blog, book or a keynote speech. A bold title that speaks to people is one of the most powerful keys to attract and increase customers. They know a thing or two about increasing customers. To do that, you need to create bold, eye catching titles. OLD AGE IS OVER.

Customer 99

Customer Advertising Technical Review Differentiation 99

Duct Tape Marketing

JULY 5, 2023

How To Write A Business Book That Matters written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Josh Bernoff In this episode of the Duct Tape Marketing Podcast , I interview Josh Bernoff. Josh teaches them how to refine their idea, choose a publishing model, and research, write, publish, and promote their books.

Audio 71

Audio Artificial Inteligence ChatGPT Naming 71

Duct Tape Marketing

AUGUST 28, 2024

I also draw special attention to the significance of customer experience as the true differentiator and the importance of measuring marketing effectiveness. Key Takeaways (Or What I Believe) Share a distinct and uncommon point of view about your business and its offerings to differentiate yourself in the market.

Differentiation 76

Differentiation Widget Cloud SEO 76

YoungUpstarts

NOVEMBER 2, 2020

How can businesses and marketing teams reach customers in the age of COVID-19, respond to lightning-fast changes in the marketplace, and keep up with new consumer demands? Agile marketers recognize that the future is impossible to predict accurately, so how customers will react to a marketing promotion is equally impossible to predict.

Agile 264

Agile Marketing Campaign Sales 264

Startup Professionals Musings

JANUARY 15, 2020

In his classic book, “ The Leadership Capital Index ,” Dave Ulrich, a best-selling author, business consultant, and business school professor, provides some real insights and metrics on what makes up the elements of goodwill in the minds of top valuation experts. I have paraphrased his key points here as follows: Leader personal impact.

Valuation 311

Valuation Technical Review Due Diligence Leadership 311

Startup Professionals Musings

MAY 25, 2022

I was pleased to see this approach highlighted as well in a new book for startups, “ Zero to IPO ,” by Frederick Kerrest. A co-founder who has different motivations, for example maximum profit versus great customer service, will likely undermine you, take a minimal role, or leave the business quickly.

Technical Review 313

Technical Review Due Diligence Partner Cofounder 313

Startup Professionals Musings

SEPTEMBER 19, 2022

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 308

Differentiation Social Media Reputation Cost 308

Startup Professionals Musings

FEBRUARY 21, 2021

Most startups are happy to find any customer, and will hang on for dear life to every one. Only later do they realize that some of these cost more than they are worth, or lead into commitments they can’t sustain, but no business wants to violate the golden rule that every customer needs to be treated as if they were the only customer.

Customer 376

Customer Startup Differentiation .Net 376

Duct Tape Marketing

OCTOBER 12, 2022

Satisfying Your Customers Need for Speed Today written by John Jantsch read more at Duct Tape Marketing. Jay is a customer experience and digital marketing pioneer, expert, advisor, researcher, and analyst. Jay has written 6 best-selling books and founded 5, multi-million dollar companies. He's written sixth bestselling books.

Customer 91

Customer Turkey Networking Email 91

Startup Professionals Musings

JUNE 28, 2014

Every entrepreneur believes that their product or service is different, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 255

Differentiation Product Social Media Reputation 255

Startup Professionals Musings

SEPTEMBER 5, 2020

In business, and in your personal life, the ability to anticipate and overcome criticism is one of the biggest differentiators between leaders, who make things happen, and followers, who may have great ideas but never seem to get things to go their way. The reality is that good ideas are always challenged, so you need to expect it.

Technical Cofounder 315

Technical Cofounder Cofounder Mobile Differentiation 315

The Equity Kicker

MARCH 26, 2018

In our experience, structured customer development work is right up there amongst the most valuable things a founder can do in the early days of their startup. Once you have an idea that feels strong, it’s imperative to speak with customers about it. But good customer development is tough to do. An example from Photobox.

Customer 75

Customer Framework Differentiation Customer Development 75

Startup Professionals Musings

NOVEMBER 4, 2010

But once you start selling products, all of these pale in comparison to your level of customer service. Here are the top ten suggestions from John and others for how to create a culture of extreme customer focus in your organization: Create a customer service vision. Exceed customer expectations.

Differentiation 225

Differentiation Customer Matching Employee 225

Duct Tape Marketing

APRIL 17, 2024

Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation. Visit DTM world slash scale to book your free advisory call and learn more. Book your call today, DTM World slash scale. (01:03): And that's really the differentiator.

Artificial Inteligence 87

Artificial Inteligence ChatGPT Differentiation Technical Review 87

abovethecrowd.com

DECEMBER 18, 2017

While other industries often speak of being “customer centric” or “putting the customer first,” the U.S. healthcare system rarely thinks of the patient as a customer. healthcare market is the least customer centric of any customer service industry. Interactive Booking — Can you book appointments online?

Customer 59

Customer Technical Review Venture Capital Software Review 59

Startup Professionals Musings

DECEMBER 16, 2019

Every entrepreneur believes that their product or service is memorable, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. Of course, working on perception can backfire if the differentiation reality isn’t there.

Differentiation 310

Differentiation Product Social Media Reputation 310

Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities. Now the VP of Marketing starts sweating.

Customer Development 233

Customer Development Developer Customer Silicon Valley 233

Steve Blank

MAY 28, 2009

Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Our firm has a portfolio of companies across a broad range of markets and the way we look at it is pretty simple – the deals fall into two types: those with customer/market risk and those with invention risk.”

Vertical 165

Vertical Silicon Valley Marketing Customer 165

Duct Tape Marketing

NOVEMBER 9, 2022

She’s also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. 3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] So Clare, welcome to the show.

Marketing 88

Marketing Differentiation Sacramento Small Business 88

Duct Tape Marketing

JANUARY 19, 2024

Their latest book is – The Unfair Advantage: How You Already Have What It Takes to Succeed. His newest book, I s the Algorithm Plotting Against Us?: The future of AI lies in developing models that can understand the context and differentiate between right and wrong answers. Click here to listen to the episode.

Fractional CTO 88

Fractional CTO CTO Hire Technical Review Marketing 88

ConversionXL

NOVEMBER 28, 2022

Take a look at Ecwid’s list of top trending products : Cosmetics; LED Strip Lights; Kitchen Appliances; Stationery; Cleaning products; Star projectors; Water bottles; Books; Skincare products; Jewelry. For example, Nolan Bros’ ad starts with a customer trying on sunglasses and talking to the camera. click-through rate, of which 3.4%

Customer 102

Customer Viral Audience Campaign 102

YoungUpstarts

OCTOBER 6, 2020

In his new book, “Tech Debt 2.0 : How to Future Proof Your Small Business and Improve Your Tech Bottom Line” , senior global business and technology executive Michael C. Yet, unlike large companies, most SMBs lack the resources to staff an IT department.

Technical Review 246

Technical Review Small Business Software Review Security 246

VC Cafe

AUGUST 11, 2022

There are entire academic books and papers (Francis Fukuyama’s “Trust” , Robert Putnam’s “ Bowling Alone ” amongst the most prolific academics here) dedicated to establishing trust in business and relationships. People have different work styles and it’s good to know what to expect in the future.

Founder 187

Founder Term Sheet Cofounder Venture Capital 187

Startup Professionals Musings

FEBRUARY 24, 2017

Many are reluctant to really “market” themselves, and have trouble differentiating their offerings to clients, except by price. If you are already running a business in this category, or thinking about one, I recommend a new book, “ The Profitable Professional ,” by Kelly Clifford. Set pricing to assure both revenue and profit.

Differentiation 141

Differentiation SBA Social Media Dividend 141

ConversionXL

JUNE 14, 2021

Why should customers buy from you? In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. How a unique selling proposition (USP) attracts better customers and builds your brand (and where marketers get it wrong).

Software Review 158

Software Review Audience Differentiation Framework 158

Duct Tape Marketing

JUNE 20, 2023

This book shares the lessons McKinsey has learned helping companies deliver successful digital and AI transformations into a detailed “how to” manual. 03:20] Do you see this book as something you can take to a client and say we’re going to walk each of the sections here? [03:20] That's right. So Rodney, welcome to the show.

Technical Review 78

Technical Review Silicon Valley Generative AI Arizona 78

Mike Michalowicz

JUNE 23, 2023

Summer is upon us, and this is typically when I get the most inquiries regarding the best books to read to support your business. I’ve compiled a list of must-read books that have had a profound impact on my own small business journey. What are you reading these days? The answer? There are so many! Blue Ocean Strategy by W.

Artificial Inteligence 78

Artificial Inteligence Leadership Viral PR 78

Duct Tape Marketing

JANUARY 30, 2024

Rich Horwath is founder and CEO of the Strategic Thinking Institute He is the New York Times and Wall Street Journal bestselling author of eight books on strategic thinking, including his most recent work, STRATEGIC: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence.

Campaign 82

Campaign Leadership Differentiation Email 82

Startup Professionals Musings

JULY 23, 2021

The specifics of these shortcomings are hard to nail down, but I was impressed with the good summary provided in a new book, “ Make It, Don’t Fake It ,” by Sabrina Horn. For example, a few years ago Wells Fargo seriously damaged its brand trying to grow the business by creating accounts without proper customer consent.

Leadership 426

Leadership Management Brazil Differentiation 426

ReadWriteStart

MARCH 27, 2019

These are examples of “blue ocean” opportunities, as defined by the popular book Blue Ocean Strategy by professors W. New product features may be enough to differentiate the product, and enter a world free from competition, even within a competitive industry. One of the more obvious points of differentiation is price.

Differentiation 78

Differentiation Startup Advertising Channel 78

ConversionXL

OCTOBER 7, 2021

For this reason, it could be a good idea to get a minimum viable product (MVP) as early as possible to show how your product will work to investors and customers. Then we ship it to customers way before it’s ready. To do that, research your target audience and build out customer personas. They also include a countdown clock.

Product 142

Product Marketing Software Review Social Media 142

YoungUpstarts

JUNE 14, 2013

Many business books take the route of dispensing advice in the form of to-do lists. What’s infinitely worse is that far too much advice bandied around in business book circles can be mostly anecdotal, unbacked by proper research and data to substantiate the advice given. You know the kind – How to hire the best team.

Technical Review 174

Technical Review Non-Compete Differentiation Revenue 174

ConversionXL

JANUARY 8, 2021

If you only read the books that everyone else is reading, you can only think what everyone else is thinking. The right book, read and implemented, can transform your life, business, and career. That all assumes you can find the right book. Cialdini also wrote an additional book exploring the 7th principle of persuasion.

PPC 134

PPC Marketing Lean Differentiation 134