Startup Professionals Musings

SEPTEMBER 26, 2014

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly.

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Hockey Stick Guerilla Acquisition Revenue 263

Women Entrepreneurs Can

FEBRUARY 8, 2023

To stay competitive, it’s important to invest in the latest technologies that can help streamline operations, reduce overhead costs, and improve customer service. Investing in the community helps to build goodwill and relationships with customers, vendors, and other stakeholders.

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Artificial Inteligence Guerilla Technical Review Stock Options 52

Steve Blank

NOVEMBER 19, 2009

Cray called two years ago and bought it back for parts for an unnamed customer still running one. There is nothing harder than changing customer behavior, except maybe changing the procurement department’s behavior. Of course when you do succeed at changing customer behavior, you have a game changer. Good closure, Steve!

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Gregg Fraley, Author of Jack's Notebook

OCTOBER 15, 2012

Tennessee Ernie Ford, sang about the lack of money in his hit “Sixteen Tons” Guerilla Innovation- Chapter 12. Before I get into ways in which entrepreneurs (aka ‘guerilla innovators’) can get funds, a blurb on the whole money mindset is in order. The working title is Guerilla Innovation. You choose. *.

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Startup Professionals Musings

MARCH 3, 2018

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly.

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Hockey Stick Guerilla Acquisition Revenue 130

Gregg Fraley, Author of Jack's Notebook

JULY 31, 2012

Guerilla Innovation Chapter Eight. It might even be The innovative idea that starts a new business (hopefully with the clear point of difference I talked about in Chapter One ( Even a Pizza Shop Has a Point of Difference ) of this online “blogged book.” Everything is Stimuli for Scaffolding to Better Ideas.

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Guerilla Small Business Analytics Partner 86

Gregg Fraley, Author of Jack's Notebook

OCTOBER 2, 2012

Guerilla Innovation Chapter Nine. This Guerilla Innovation post is about the amping up part. The next post in this online book will be about action planning. This post is the 10th chapter in an online innovation book tailored for small business with the working title of Guerilla Innovation.

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Guerilla Small Business Audience Programming 85

Gregg Fraley, Author of Jack's Notebook

OCTOBER 12, 2012

Guerilla Innovation – Chapter 11. Until now the focus of this online-blogged-book on small business innovation has been a guerilla innovation mindset. This post is the 12th chapter in an online innovation book tailored for small business with the working title of Guerilla Innovation. Birthing the Baby.

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Gregg Fraley, Author of Jack's Notebook

OCTOBER 10, 2012

Guerilla Innovation. In the previous post/chapter of Guerilla Innovation we talked about “amping ideas.” A lot of feedback from customers that might be included. This post is the 11th chapter in an online innovation book tailored for small business with the working title of Guerilla Innovation.

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Startup Professionals Musings

NOVEMBER 1, 2015

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Initially, all companies sell to customers who are the easiest to reach and most excited about the new product. Prices begin to decline quickly.

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Hockey Stick Guerilla Startup Acquisition 120

Gregg Fraley, Author of Jack's Notebook

JULY 24, 2012

Guerilla Innovation Chapter Five. You use creative problem solving (CPS) on the inevitable challenges that arise as you seek solutions for customers that create value. Notebooking is Innovation Viagra. What do Leonardo DaVinci, Thomas Edison, Jack Kerouac, Beatrix Potter, Madame Curie, and Twyla Tharp all have in common?

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Guerilla Small Business Programming Business Plan 103

Up and Running

AUGUST 5, 2014

The pressure of working to a schedule and meeting financial goals and customer expectations simply took away the fun, relaxation and personal satisfaction they had previously got doing it. You’re probably going to be wearing a lot of hats for a while – accountant, customer service rep, brand ambassador, CEO, etc.

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Los Angeles Guerilla Green CPA 156

infochachkie.com

SEPTEMBER 24, 2011

Tracking such revenue can be a challenge but is possible to approximate the revenue impact of PR activities via the use of unique URLs, customer surveys, etc. Any function within your startup that involves iterative learning, passion and/or close proximity to your customers should not be outsourced. Passion Cannot be Outsourced.

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Gregg Fraley, Author of Jack's Notebook

JULY 23, 2012

Guerilla Innovation Chapter Four. How do you discover that niche, that point of difference, that special value that customers will pay for? I mention here again the creative problem solving model, or “CPS” — and I’ll suggest that if you really want to be adept at CPS, Jack’s Notebook is the book to read.

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Gregg Fraley, Author of Jack's Notebook

JULY 19, 2012

Guerilla Innovation Chapter Three. And that means everything, first in market positioning, a clear point of difference, and if you’re not too early, customers with cash in hand, waiting for you. Small Biz Creative Problem Solving. Small business innovation is simply this: one problem after another. It’s a gauntlet.

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Guerilla Advertising Small Business Entrepreneur 78

YoungUpstarts

OCTOBER 16, 2017

This tactic works great for new movies, books, or gadgets. Giving out free stuff to your potential customers surely has the intention to show them the functionalities of your product, and it allows them to see all of its benefits for themselves. But, there’s something more important than advertising for the sake of it.

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Up and Running

APRIL 5, 2016

With a plan in place for your opening day, you’ll be able to ensure that you get plenty of customers in the door and generate enough media buzz to keep bringing in business long after. The best strategy will vary by industry, but it might be wise to incorporate paid advertising in addition to organic or guerilla marketing.

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crowdSPRING Blog

SEPTEMBER 6, 2017

In his book Billionaire in Training Sugars asserts , The smartest people in the world hire people smarter than themselves. Jay Conrad Levinson of Guerilla Marketing shares , Scott is the ultimate expert at profit optimization. Focus your energy on keeping customers, and less so on chasing new ones. New customers will follow.

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Small Business Guerilla Philadelphia Hiring 56

Small Business Force

JULY 9, 2011

History is littered with stories of how small, yet nimble bands of guerilla fighters with a deep belief in their mission, have often, out-maneuvered, out-thought and defeated larger, better equipped armies. The only losers were the customers. When, if truth be told, their size can be their biggest asset.

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Guerilla Agile United States Small Business 32

crowdSPRING Blog

SEPTEMBER 6, 2017

In his book Billionaire in Training Sugars asserts , The smartest people in the world hire people smarter than themselves. Jay Conrad Levinson of Guerilla Marketing shares , Scott is the ultimate expert at profit optimization. Focus your energy on keeping customers, and less so on chasing new ones. New customers will follow.

Small Business 48

Small Business Guerilla Philadelphia Hiring 48

Duct Tape Marketing

JANUARY 27, 2016

Vital to this way of thinking is the realization that building know, like and trust sufficient to turn a prospect into a customer requires a level of engagement more like a conversation with a friend than guerilla warfare tactic. Tweet This.

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crowdSPRING Blog

JULY 21, 2016

Busiensses offering cooking lessons can use live video to show the prep for that day’s lesson, encouraging possible customers to stop in to learn “X.” Brands can host a goofy live video feed where they stage some guerilla marketing efforts, like a flash mob doing a choreographed dance.

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infochachkie.com

DECEMBER 5, 2011

Thus, join the ranks of Yahoo, Google, Amazon, eBay, Cisco and Microsoft and focus your limited time and resources on perfecting your customer value proposition, not on devising an ideal company name. However, your ultimate victory will be predicated upon your ability to economically deliver on the promises you make to your customers – a.k.a.

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www.quora.com

JANUARY 16, 2011

Find Questions, Topics and People Add Question Add Question Team Configuration 500 Startups Guerilla Marketing Organizations Entrepreneurship Startup Founders & Entrepreneurs Startups Startup Incubators and Seed Programs Seedcamp Y Combinator TechStars Lean Startups What is the perfect startup team? Don’t be afraid to try new things out.

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Technical Review Startup CTO Hire Cofounder 51

Up and Running

APRIL 18, 2016

Hajar says of Urbane Nomads: “It was conceived as the kind of travel company that would remain relevant in the age where most travel-related bookings are made online. Find out who the major players are that you’ll be competing against, determine who your ideal customer is, and define what they want. Want Customer Loyalty?

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Growthink Blog

JUNE 2, 2011

A kid with nothing (oh, his parents had split up when he was a baby, so he was being raised in a small house by a single mom) works really hard to improve his talents and proactively goes out and gets himself a big audience of fans/customers. They didn't get that customers were getting exposed to Bieber directly on YouTube.

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Gregg Fraley, Author of Jack's Notebook

JANUARY 27, 2021

Getting started is challenging because there is a great deal of conflicting advice in the form of books, consultancies, methods, and anecdotal stories. Does one need to take a Stanford course or read 35 books about innovation to get started? That provides context for the 35 books or course in advanced practice you’ll do later.

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