Remove Books Remove Customer Remove Metrics
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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Thus I was pleased to see this subject, and related strategy decisions, covered well in a recent book, “ Brand Vision ,” by Jim Everhart. Are you making the proper investment, and is it paying off?

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Why You Need Tools And Analytics For Employee Metrics

Startup Professionals Musings

For a hands-on guide in developing data-driven people strategies, I found some practical techniques in the classic book, “ The Data Driven Leader ,” by Jenny Dearborn and David Swanson. It’s the same for customers and products, where analytics have long proven their value. Use data analysis and metrics to measure for results.

Analytics 245
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6 Keys to Marketing Customer Experience vs Products

Startup Professionals Musings

Not so long ago, every business assumed that the keys to success were the highest quality product, the best value for the buck, and the best customer service. Now all we hear about is providing the best “customer experience.” I like the insights outlined in a more recent book “ Summit ,” by F. Entrepreneur of the Year” finalist.

Customer 213
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How To Sell Customer Experiences Not Customer Service

Duct Tape Marketing

How To Sell Customer Experiences Not Customer Service written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Jeannie Walters In this episode of the Duct Tape Marketing Podcast, I had the pleasure of interviewing Jeannie Walters. and the necessity of building a customer-centric culture.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Customer acquisition cost. That bit is easy.

Metrics 150
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6 Key Rules To Stay Competitive In The Digital World

Startup Professionals Musings

I like the summary of the competitive reality in a new book, “ Rethinking Competitive Advantage: New Rules for the Digital Age ,” by Ram Charan, who relates a wealth of current experience from global clients: Customers expect a personalized experience. Features, availability, and brand are just the price of entry.

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Document Your MVP for a Developer

SoCal CTO

This should be an iterative process with advisors and customers providing feedback on the product. For example, if you are trying to determine viral coefficient (see Startup Metrics ), then the focus should be around those aspects of the MVP. You likely are writing your first one of these. Don't stress over format.

Developer 354