YoungUpstarts

JULY 14, 2013

The challenge, however, is this: How can we design our products, advertisements and experiences such that they push the right sensory buttons in our consumers? Enter “ Customer Sense: How the 5 Senses Influence Buying Behavior “ by University of Michigan professor Aradhna Krishna.

Technical Review 159

Technical Review Customer Michigan Framework 159

Startup Professionals Musings

SEPTEMBER 16, 2023

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Building a minimum viable product, with customer validation. Just make sure you can fill in all the details. Establishing your brand with interactive social media.

Intellectual Property 261

Intellectual Property Entrepreneur Angel Groups Social Media 261

Startup Professionals Musings

FEBRUARY 12, 2023

Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base. Social causes are great, but your ability to sustain your value contribution is directly linked to your ability to find paying customers.

Intellectual Property 312

Intellectual Property Startup Angel Investor Viral 312

Steve Blank

NOVEMBER 5, 2009

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Product Development – Getting Funded as The Goal In a traditional product development model, entrepreneurs come up with an idea or concept, write a business plan and try to get funding to bring that idea to fruition.

Customer Development 270

Customer Development Developer Customer Silicon Valley 270

Steve Blank

SEPTEMBER 7, 2009

This post describes how following the traditional product development can lead to a “startup death spiral.&# In the next posts that follow, I’ll describe how this model’s failures led to the Customer Development Model – offering a new way to approach startup sales and marketing activities.

Customer Development 233

Customer Development Developer Customer Silicon Valley 233

Startup Professionals Musings

APRIL 27, 2019

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Product development chasm. Customer support chasm.

Technical Review 255

Technical Review Dilution Early Stage Product Development 255

Startup Professionals Musings

NOVEMBER 28, 2020

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Building a minimum viable product, with customer validation. Just make sure you can fill in all the details. Establishing your brand with interactive social media.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

Startup Professionals Musings

MAY 17, 2020

Offer free solutions to bring in more customers. Don’t get caught in the myth that you shouldn’t worry about monetization until after you have a large customer base. Social causes are great, but your ability to sustain your value contribution is directly linked to your ability to find paying customers.

Intellectual Property 436

Intellectual Property Angel Investor Viral Distribution 436

Startup Professionals Musings

MAY 1, 2020

I found these challenges and opportunities outlined well in a new book, “ Out-Innovate ,” by Alexandre Lazarow. Silicon Valley’s conventional model is to integrate local experienced engineering, product development, and marketing people for the big push. Develop new venture models for tougher ecosystems.

Silicon Valley 312

Silicon Valley Indonesia Venture Capital Global 312

Both Sides of the Table

JULY 26, 2010

Social proof is defined as “looking for others to guide our decisions&# and is also one of the most important techniques in acquiring customers in your company. Many of you have read or at least know the primary thesis of “ Crossing the Chasm &# the seminal book on marketing your products to mainstream consumers by Geoffrey Moore.

Customer 294

Customer Marketing Technical Review Iowa 294

Startup Professionals Musings

JANUARY 29, 2022

The ready-aim-fire traditional approach works best in more mature markets, where your strategy is to add features and value to competitive products, or address an underserved new segment of the marketplace. These are the environments where you really need extended planning to ensure proper positioning before launching the product.

Marketing 302

Marketing Technical Review Cost Product Development 302

The Startup Magazine

JUNE 20, 2024

Strategic Focus on Marketing Strategies and Execution According to the T2D3 book, fractional CMOs bring with them various technical, analytical, decision-making, and soft skills. This approach allows startups to allocate their budget more efficiently, investing in other critical areas such as product development, sales, and customer support.

B2B 144

B2B Hiring Salary Early Stage 144

YoungUpstarts

JUNE 11, 2015

by Jeff Sauro, author of “ Customer Analytics For Dummies “. In a global economy that’s becoming more competitive each year, every customer (and customer’s opinion) counts. Every customer interaction counts. Certainly, every dollar spent on keeping customers happy and coming back counts.

Analytics 100

Analytics Customer Acquisition Metrics 100

The Equity Kicker

MARCH 26, 2018

In our experience, structured customer development work is right up there amongst the most valuable things a founder can do in the early days of their startup. Once you have an idea that feels strong, it’s imperative to speak with customers about it. But good customer development is tough to do.

Customer 75

Customer Framework Differentiation Customer Development 75

Steve Blank

SEPTEMBER 24, 2009

Pattern Recognition One of the great things about being an entrepreneur is that you are constantly running a pattern recognition algorithm against a continual collection of customer and market data. Let’s Fire Our Customers Part of the DNA of great entrepreneurs is a bias towards decisive and immediate action. Get it done, now.

Customer 217

Customer Silicon Valley RSS California 217

Startup Lessons Learned

NOVEMBER 8, 2008

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." a roadmap for how to get to Product/Market Fit."

Customer Development 168

Customer Development Developer San Francisco Customer 168

View from Seed

JULY 5, 2022

Investors, customers, regulators, and all key stakeholders are demanding more transparent corporate sustainability disclosures. RH: Who are your customers? CC: Our customers are companies that are collecting, managing, and tracking their ESG data. . RH: What show are you watching right now/what book are you reading right now?

DC 156

DC Software Review Government Boston 156

Startup Lessons Learned

JULY 5, 2010

I believe it is the best introduction to Customer Development you can buy. As all of you know, Steve Blank is the progenitor of Customer Development and author of The Four Steps to the Epiphany. And its incredibly to-the-point: you can digest this book in a couple of hours. You can imagine how well that worked.

Customer Development 166

Customer Development Developer San Francisco Customer 166

ReadWriteStart

NOVEMBER 12, 2022

Investors can also be skittish, and winning new customers is not easy. However, a crisis can also be a golden opportunity to launch a new product or service, as long as the startup at the origin applies specific methods. In the book, the authors explore how frugal innovation can be used to create value in low-resource contexts.

Startup 198

Startup Technical Review Ghana Guerilla 198

Steve Blank

NOVEMBER 4, 2021

Lean Methodology consists of three tools designed for entrepreneurs building new ventures: The Business Model Canvas – to write down all the hypotheses about a new business; Customer Development – a process for testing those hypotheses outside the building; Agile Engineering – to rapidly build minimal viable products to test product/market fit.

Customer 427

Customer Marketing Lean Vertical 427

Startup Professionals Musings

DECEMBER 18, 2013

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Product development chasm. Customer support chasm.

Entrepreneur 252

Entrepreneur Marketing Technical Review Dilution 252

Startup Professionals Musings

NOVEMBER 10, 2012

In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors. Product development chasm. Customer support chasm.

Startup 254

Startup Technical Review Dilution Early Stage 254

Startup Lessons Learned

SEPTEMBER 7, 2008

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Unfortunately, positioning our product as an "IM add-on" was a complete mistake.

Customer Development 131

Customer Development Engineer San Francisco Developer 131

YoungUpstarts

JULY 22, 2020

That means in order to maintain a connection, marketers have to get to know their customers all over again. But the traditional approach of spending many months conducting surveys to craft perfect, data-centric customer personas and buying journeys just isn’t going to cut it in these fast-changing times. Why Minimum Viable Personas.

SCRUM 162

SCRUM Customer Agile Framework 162

ConversionXL

JULY 3, 2014

When was the last time you took a long hard look at what makes your customer base tick? Think customer personas – those detailed representations of the different segments of your target audience. The UK based customer experience management firm, Thunderhead.com, conducted a similar study of U.S.

Customer 133

Customer Analytics Conversion Lead Generation 133

Duct Tape Marketing

APRIL 29, 2024

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Entrepreneur 62

Entrepreneur Cofounder Early Stage Artificial Inteligence 62

Startup Lessons Learned

APRIL 14, 2009

Lessons Learned by Eric Ries Tuesday, April 14, 2009 Validated learning about customers Would you rather have $30,000 or $1 million in revenues for your startup? This may sound crazy, coming as it does from an advocate of c harging customers for your product from day one. They are gaining valuable customer data.

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

OCTOBER 7, 2021

These are the four stages of a product we’ll be focusing on. . However, on a more granular graph, the introduction phase would be preceded by a product development stage. This stage is used to determine the viability of your product and confirm when it should go to market. They also include a countdown clock.

Product 142

Product Marketing Software Review Social Media 142

Steve Blank

MAY 28, 2009

Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. Our firm has a portfolio of companies across a broad range of markets and the way we look at it is pretty simple – the deals fall into two types: those with customer/market risk and those with invention risk.”

Vertical 165

Vertical Silicon Valley Marketing Customer 165

Up and Running

SEPTEMBER 24, 2020

An MVP, an acronym from a Minimal Viable Product refers to a simplified version of the product. Additional features like customization, personalization, small extra benefits are not included in MVP. MVP is a stripped-down version of a product with functional features and interface, enough to test the idea. Predict demand.

San Francisco 106

San Francisco Audience SMS Demand 106

Startup Professionals Musings

SEPTEMBER 13, 2011

Everyone in the business world has heard of the book by Geoffrey A. In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers. Missions and products that are too broad confuse your team, your customers, and potential investors.

Marketing 238

Marketing Entrepreneur Technical Review Dilution 238

Steve Blank

FEBRUARY 23, 2009

This product development diagram had become part of the DNA of Silicon Valley. a customer before you try and build a business. That’s in stark contrast to the traditional Product Development Model where it’s expected a customer is already there and waiting and it’s simply a matter of [.]

Product Development 161

Product Development Developer Silicon Valley Product 161

Startup Professionals Musings

APRIL 26, 2019

The ready-aim-fire traditional approach works best in more mature markets, where your strategy is to add features and value to competitive products, or address an underserved new segment of the marketplace. These are the environments where you really need extended planning to ensure proper positioning before launching the product.

Technical Review 233

Technical Review Startup Cost Product Development 233

YoungUpstarts

APRIL 21, 2013

Through rapid experimentation, short product development cycles, and rigorous measurements of the right metrics, they can ascertain what customers really want. Such direct experiences allows one to test critical “leap-of-faith” assumptions about what customers like and dislike.

Lean 193

Lean Technical Review North America Startup 193

Software By Rob

AUGUST 5, 2010

You own a wall of books, or perhaps a Kindle or iPad bulging at the edge of its hard disk with non-fiction you’ve earmarked for future reading. You own a wall of books, or perhaps a Kindle or iPad bulging at the edge of its hard disk with non-fiction you’ve earmarked for future reading. Also a student of reading.

Founder 78

Founder Startup Software Review Software 78

Steve Blank

SEPTEMBER 1, 2021

Their book Lead and Disrupt describes how others can learn how to do so. Do they have better sales, marketing, or product development groups? What the winners start with is the realization that in a world of continuous disruption, they have only a few years to develop new capabilities or be pushed over the brink.

Incubator 419

Incubator Lean Agile Business Model 419

Startup Lessons Learned

MARCH 16, 2009

Lessons Learned by Eric Ries Monday, March 16, 2009 Combining agile development with customer development Today I read an excellent blog post that I just had to share. In most agile development systems, there is a notion of the "product backlog" a prioritized list of what software is most valuable to be developed next.

Agile 111

Agile Customer Development Developer San Francisco 111