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Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use socialmedia to be “open” while still maintaining control. Employees can share best practices with customers on social network platforms and customers can help each other.
As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I summarize the key elements of the transformation as follows: Customers are seeking control in a run-away world.
For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive socialmedia and two-way communication, the focus needs to get beyond demographics into personalities.
Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use socialmedia to be “open” while still maintaining control. Employees can share best practices with customers on social network platforms and customers can help each other.
Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. We all have a natural inclination to emulate those we like and admire.
For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive socialmedia and two-way communication, the focus needs to get beyond demographics into personalities.
It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to socialmedia input on the design of future products. They do it because engaged customers become loyal advocates and buyers. It’s a dynamic customer environment out there. Innovate; don’t perfect.
I like the summary of the competitive reality in a new book, “ Rethinking Competitive Advantage: New Rules for the Digital Age ,” by Ram Charan, who relates a wealth of current experience from global clients: Customers expect a personalized experience. Features, availability, and brand are just the price of entry.
Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. We all have a natural inclination to emulate those we like and admire.
Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Building a minimum viable product, with customer validation. Establishing your brand with interactive socialmedia.
Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. Focus is the art of limiting your scope to the key function that really matters for the majority of customers.
For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive socialmedia and two-way communication, the focus needs to get beyond demographics into personalities.
Why You Should Read Business Books That Are Not About Business written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duck Tape Marketing Podcast, I had the pleasure of being INTERVIEWED by Sara Nay. Book your call today, DTM world slash scale. (01:00):
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. How many customers will have any idea what this means to them? I like the guidance from marketing coach David Newman’s classic book “ Do It!
Finding a customer for your product in the Department of Defense is hard: Who should you talk to? Looking for DoD customers How do you know if they have money to spend on your product? Amazingly, there is no single DoD-wide phone book available to startups of who to call in the Defense Department. phone book.
Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and socialmedia interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.
In a classic book, “ Disruption by Design ,” by the renowned innovation consultant Paul Paetz, I found a list of common patterns and recognizable attributes that I like, called disruption fingerprints. Look for sizable customer populations unattractive to incumbents. Pitch your innovation against today’s market. Marty Zwilling.
Gerber wrote a best-selling business book called The E-Myth: Why Most Businesses Don’t Work and What to Do About It. Some pundits argue that the E-Myth principle is now outdated, due to the instant access to information via the Internet, pervasive networking via socialmedia, and courses on entrepreneurship at all levels of education.
Charlene Li, in her classic book “ Open Leadership ,” shows leaders how to tap into the power of the social technology revolution and use socialmedia to be “open” while still maintaining control. Employees can share best practices with customers on social network platforms and customers can help each other.
With real-time online reviews and feedback via the Internet, and instant relationships via socialmedia, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and noncompetitive company for today’s customer. Thus team makeup is the critical success factor.
This point was highlighted well in the classic book, “ Disrupting Digital Business ,” by R “Ray” Wang, CEO and Principal Analyst of Silicon Valley-based Constellation Research. The speed, interactivity, and sharing we can do today through the socialmedia networks of Twitter, Facebook, and many others is a major force multiplier.
Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. As you grow, so will your team and customers. Driven to reduce personal hardship and suffering.
Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. You and the customer have to be on the same side.
I saw some real insights in the classic book by Jeremy D. He is a branding and research strategist who outlines how social contracts cause culture shifts, illustrates how they are created by emotion, and clarifies ways that they can make or break a new product, as well as a career. Use socialmedia to generate emotion.
Thus I was pleased to see a much more complete and broader perspective of employee support recommendations in a new book, “ Employees First! ” by Donna Cutting, who is a globally-recognized guru on employee culture and optimizing customer service. Emotional stability. Spiritual connections. Environmental safety.
A business plan is the outward facing definition of the business you hope to drive with your hardware solution, with a hardware overview in the intro to highlight customer value and competitiveness. Use non-fuzzy terms to quantify customer value. Provide specifics on the customer business model. Budget time and dollars for each.
This trend is promising despite the rising usage of email, instant messaging applications, and socialmedia platforms, . User-friendly courier delivery apps ensure round-the-clock fulfillment of parcels to customers across different locations. . The customer can make the required payment – online or through cash.
Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and socialmedia interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.
Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. Focus is the art of limiting your scope to the key function that really matters for the majority of customers.
This point was highlighted well in the classic book, “ Disrupting Digital Business ,” by R “Ray” Wang, CEO and Principal Analyst of Silicon Valley-based Constellation Research. The speed, interactivity, and sharing we can do today through the socialmedia networks of Twitter, Facebook, and many others is a major force multiplier.
Message delivery must be customized for each investor. It takes more than one person to build a business, so the lone entrepreneur, without support from any visible team, advisors, partners, or potential customers, will not attract investors. Many key insights to success in any business can’t be learned from books or the Internet.
I recall a good summary of how to motivate and train a team to accomplish this in the classic book, “ The Business of Creativity: How to Build the Right Team for Success ,” by Keith Granet. It doesn’t take a huge marketing budget to provide public recognition in team meetings for individual initiatives that can benefit the company.
As a potential investor, I always think of the high rate of failure of disruptive technologies, due to the longer learning curve of customers, infrastructure change consistently required, and higher marketing costs. Before you act, shut up and listen to employees, customers, and futurists.
There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?
Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Building a minimum viable product, with customer validation. Establishing your brand with interactive socialmedia.
After digging deeper, I find that most of these cases are not intentional , and the guilty may not even be aware of bad habits which are hurting their image and antagonizing management and customers. For example, you may have customers waiting for a call-back on an issue, or a team member waiting for your work before they can move forward.
You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. How many customers will have any idea what this means to them? I like the guidance from marketing coach David Newman’s classic book “ Do It!
In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your socialmedia site won’t pay the bills until you sell some advertising or a premium service. Cote, former Chairman and CEO of Honeywell.
I was pleased to see these questions addressed in a new book, “ Small Town Big Money ,” by Colby Williams, focused on entrepreneurship and opportunity in today’s small towns. Especially in a small town, for credibility, you need to quantify your plan consistently to local leaders and organizations, as well as bankers and customers.
It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to socialmedia input on the design of future products. They do it because engaged customers become loyal advocates and buyers. It’s a dynamic customer environment out there. Innovate; don’t perfect.
A strong Rev Ops function is crucial for optimizing revenue generation and enabling marketing, sales, and customer success teams to work cohesively. Visit DTM.Jantschworld/scale to book your free advisory call and learn more. Book your call today, DTM World slash scale. (01:03): Anything that your customers see, feel, or touch?
In his classic book “ The 3rd American Dream ,” thought leader Suresh Sharma summarizes the large corporate accomplishments of the 19 th and 20 th centuries, and then lays out the potential of a new entrepreneurial business ecosystem for the 21 st century. The new corporate model is a distributed entrepreneurial model.
Buyer Persona: All students on campus cannot fit into your ideal customer identity, otherwise known as a buyer persona. An example of an ideal customer for a gym business is students in years three and four who can afford a membership fee, are interested in sports and love keeping fit. Create A Business Website.
Message delivery must be customized for each investor. It takes more than one person to build a business, so the lone entrepreneur, without support from any visible team, advisors, partners, or potential customers, will not attract investors. Many key insights to success in any business can’t be learned from books or the Internet.
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