Startup Professionals Musings

SEPTEMBER 19, 2020

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the Flash videos. Marty Zwilling.

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Technical Review Customer Flash RSS 401

Duct Tape Marketing

AUGUST 4, 2022

How To Connect, Converse, And Convert Through Social Media Listening written by John Jantsch read more at Duct Tape Marketing. Brooke is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social-led customer care.

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Social Media Conversion Media Artificial Inteligence 96

Duct Tape Marketing

OCTOBER 17, 2024

The Secret to Building Customer Loyalty Forever written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Micah Solomon In this Duct Tape Marketing Podcast episode , I interviewed Micah Solomon, an expert on customer service, hospitality, and customer experience. Can you comment on that? [02:33]

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Customer Technical Review Cloud PR 76

YoungUpstarts

APRIL 8, 2012

This is why companies need to get into the digital act and be “likeable” With the secondary headline “How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks”, “ Likeable Social Media ” by Dave Kerpen is a highly practical book.

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Social Media Technical Review Media Social Network 186

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

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Social Media Media Reputation Viral 355

YoungUpstarts

JULY 24, 2019

Whether you’ve just secured your first graduate role or you’re looking to boost the numbers of your own business’s social media accounts, we can all agree that without experience, social can be scary. In fact, up to 40% of us are unsure if our efforts on social are even working. Sure, we all have Facebook accounts.

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Social Media Media Technical Review Algorithm 113

Startup Professionals Musings

NOVEMBER 17, 2018

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities.

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Customer Social Media Media Employee 252

Startup Professionals Musings

JUNE 11, 2023

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities.

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Social Media Customer Media Employee 328

Startup Professionals Musings

DECEMBER 12, 2021

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals. Measure customer response and action.

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Social Media Media Metrics Advertising 319

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Ric Dragon, an expert in online marketing, in his classic book. Social Marketology ,” outlined the best set of steps I have seen so far for this current world: Focus on desired outcomes first.

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Social Media Framework Media Conversion Ratio 338

Startup Professionals Musings

JANUARY 15, 2022

If you are a business owner today, and not using social media to promote your business, you are missing out on a huge opportunity. Most social media outlets don’t require a subscription charge, but they certainly always require an investment, sometimes large, in people, in technology, your reputation, and your time.

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Social Media Media Startup Analytics 315

Startup Professionals Musings

JULY 1, 2019

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. We all have a natural inclination to emulate those we like and admire.

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Customer Technical Review Social Media Social Network 213

Startup Professionals Musings

FEBRUARY 1, 2012

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that I often see, along the following lines: Diving in without a strategic plan. Not having a social media policy.

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Social Media Media Lead Generation Startup 233

Startup Professionals Musings

OCTOBER 18, 2010

Everyone is talking about how social media can help you jumpstart your business at no cost, and experts are springing up on all sides to help you do it at a high cost. Before you start, analyze existing media, demographics, and new social media alternatives for a fit to your rollout campaign requirements.

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Social Media Media Startup Social Network 238

YoungUpstarts

OCTOBER 4, 2015

The greatest challenge of the social media age isn’t to grow the largest fan or follower base. Rather, it is this: “How can we better reach prospects, convert them to customers, and serve their interests through social media?”. Defining Social CRM. First, we need to understand what Social CRM is.

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Technical Review Software Review Customer Social Media 100

Startup Professionals Musings

OCTOBER 4, 2010

If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. They also identify clearly the five key social media mistakes that business often make, along the following lines: Diving in without a strategic plan. Not having a social media policy.

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Social Media Media Startup Curation 212

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

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Acquisition eCommerce Customer Churn Rate 129

YoungUpstarts

OCTOBER 13, 2013

Rather, the challenge is this – how can we transform fans and followers on social networks into actual money paying customers? While Facebook, Twitter and YouTube have found ways to monetise their platforms, many are still figuring out ways to connect the social web with the corporate wallet.

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Technical Review Software Review Customer Social Media 187

YoungUpstarts

JULY 19, 2018

That’s what a lot of you feel when you look at brands and influencers who generate huge amounts of traffic and sales from social media. Over the past year a lot of people have asked me what the next big social platform is going to be. Here are 7 of my predictions in regards to the future of social media.

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Social Media Media SEO Channel 113

Duct Tape Marketing

DECEMBER 17, 2019

Using Story to Win on Social Media written by John Jantsch read more at Duct Tape Marketing. Diaz-Ortiz is a leading voice in digital media. She speaks regularly on innovation and digital media, and has shared her expertise with various organizations including The United Nations, South by Southwest, TEDx, Toyota, and Verizon.

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Social Media Media SMS Software Review 53

Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. How many customers will have any idea what this means to them? I like the guidance from marketing coach David Newman’s classic book “ Do It!

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Marketing Technical Review Social Media Technology 353

YoungUpstarts

OCTOBER 19, 2011

Co-authored by Stanford University Marketing Professor Jennifer Aaker and her husband Andy Smith, a leading marketing consultant of Vonavona Ventures, “ The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change ” offers a recipe for social change leveraging on the power of social media.

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Social Media Technical Review Media United States 178

Startup Professionals Musings

SEPTEMBER 16, 2023

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Building a minimum viable product, with customer validation. Establishing your brand with interactive social media.

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Intellectual Property Entrepreneur Angel Groups Social Media 261

Startup Professionals Musings

NOVEMBER 18, 2022

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

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Technical Review Social Media Media Matching 247

The Startup Magazine

OCTOBER 9, 2019

Any solid business plan requires a social media strategy. Social media has pushed into every area of our lives, governing how we read the news, communicate with our families and friends and how we express ourselves to the world. Effectively building your social media brand can be broken down into concrete steps.

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Social Media Media Reputation Audience 84

The Startup Magazine

MAY 17, 2021

Social media has become the easiest way to communicate with your customers and express what your brand stands for. Social media isn’t just for posting pictures, videos, or posts relating to your brand. It’s also a valuable way to create meaningful relationships with your customers. Source: Pixabay.

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Social Media Media Customer Hosting 139

Brandanew

OCTOBER 14, 2015

When all businesses are using social media , why should restaurants be left behind? However, due to very nature of their business, the social strategies across industries need to be customized. For restaurants- similar to many brick and mortar businesses, the key interest is using social to increase physical footfalls.

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Social Media Media Technical Review Channel 100

Startup Professionals Musings

NOVEMBER 28, 2018

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Skip the flash (and Flash). Marty Zwilling.

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Customer Flash Technical Review RSS 198

Startup Professionals Musings

APRIL 22, 2020

If your business is to be a thought leader in the social media world, you need a system of grading how much influence you have online, much like the original Klout score, as explained in the classic book on this subject, “ Klout Matters ,” by Gina Carr and Terry Brock. Allocate some time to spend on social media.

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Social Media Media Audio Community 315

Duct Tape Marketing

OCTOBER 13, 2021

Finding New Customers In Untapped Places written by John Jantsch read more at Duct Tape Marketing. Pam is best known for her book Escape from Cubicle Nation, and she recently wrote a new book called – The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You – launching in November 2021.

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Customer .Net Arizona Networking 101

Startup Professionals Musings

MARCH 4, 2023

This point was highlighted well in the classic book, “ Disrupting Digital Business ,” by R “Ray” Wang, CEO and Principal Analyst of Silicon Valley-based Constellation Research. The speed, interactivity, and sharing we can do today through the social media networks of Twitter, Facebook, and many others is a major force multiplier.

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Silicon Valley Flash Social Media Software Review 265

ConversionXL

AUGUST 11, 2021

When your business, book or podcast needs additional support, sponsorship can make a huge difference. Regardless of whether you’re seeking sponsorship for a product, event, book, or podcast, the overarching aim of attracting corporate sponsors remains the same: you need sponsors that engage your audience.

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Audience Social Media Email Ruby 139

ConversionXL

OCTOBER 4, 2021

In this post, you’ll learn how to overcome the challenges and reap the rewards to collect subscribers, users, and loyal customers. . We’ll look at where email fits in the customer journey and walk you through how to create a strategy that fits your customer lifecycle. Customer journeys are rarely linear. Consideration.

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Email Customer Marketing Software Review 136

Startup Professionals Musings

MARCH 9, 2019

If you are an entrepreneur these days, or trying to grow an existing business, everyone is telling you that you need to use social media. " He has one of the first books on this subject, and he breaks the process down into nine key activities, as follows: Get focused and identify goals. Measure customer response and action.

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Social Media Media Metrics Advertising 246

Startup Professionals Musings

JUNE 12, 2023

After digging deeper, I find that most of these cases are not intentional , and the guilty may not even be aware of bad habits which are hurting their image and antagonizing management and customers. For example, you may have customers waiting for a call-back on an issue, or a team member waiting for your work before they can move forward.

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Social Media Media Email Management 274

Duct Tape Marketing

JULY 5, 2023

How To Write A Business Book That Matters written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Josh Bernoff In this episode of the Duct Tape Marketing Podcast , I interview Josh Bernoff. Josh teaches them how to refine their idea, choose a publishing model, and research, write, publish, and promote their books.

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Audio Artificial Inteligence ChatGPT Naming 71

Startup Professionals Musings

MAY 27, 2023

With interactive social media and video everywhere, everyone needs to feel they have a relationship with their leaders, and every brand needs leader personification for customers to relate. Interact with employees and customers on a regular basis. Never be too busy to talk to real customers. by Steven D.

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Customer Miami Private Equity Social Media 350