Startup Professionals Musings

JULY 1, 2019

Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in the buying and social behavior of consumers. We all have a natural inclination to emulate those we like and admire.

Customer 213

Customer Technical Review Social Media Social Network 213

Startup Professionals Musings

NOVEMBER 28, 2020

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Building a minimum viable product, with customer validation. Establishing your brand with interactive social media.

Intellectual Property 404

Intellectual Property Startup Angel Groups Social Media 404

Startup Professionals Musings

APRIL 11, 2020

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. Focus is the art of limiting your scope to the key function that really matters for the majority of customers.

Startup 424

Startup Bandwidth Distribution Agile 424

Startup Professionals Musings

JUNE 11, 2023

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities.

Social Media 328

Social Media Customer Media Employee 328

Startup Professionals Musings

MAY 1, 2022

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. How many customers will have any idea what this means to them? I like the guidance from marketing coach David Newman’s classic book “ Do It!

Marketing 353

Marketing Technical Review Social Media Technology 353

Steve Blank

SEPTEMBER 17, 2024

Finding a customer for your product in the Department of Defense is hard: Who should you talk to? Looking for DoD customers How do you know if they have money to spend on your product? Amazingly, there is no single DoD-wide phone book available to startups of who to call in the Defense Department. phone book.

Programming 249

Programming Customer Portfolio Government 249

Startup Professionals Musings

FEBRUARY 17, 2020

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

Technical Review 321

Technical Review Social Media Media Matching 321

Startup Professionals Musings

JULY 25, 2021

In a classic book, “ Disruption by Design ,” by the renowned innovation consultant Paul Paetz, I found a list of common patterns and recognizable attributes that I like, called disruption fingerprints. Look for sizable customer populations unattractive to incumbents. Pitch your innovation against today’s market. Marty Zwilling.

Non-Compete 394

Non-Compete Technical Review Forecast Social Media 394

Startup Professionals Musings

FEBRUARY 7, 2021

Gerber wrote a best-selling business book called The E-Myth: Why Most Businesses Don’t Work and What to Do About It. Some pundits argue that the E-Myth principle is now outdated, due to the instant access to information via the Internet, pervasive networking via social media, and courses on entrepreneurship at all levels of education.

Technical Review 341

Technical Review Social Media Startup Internet 341

Startup Professionals Musings

DECEMBER 20, 2021

With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and noncompetitive company for today’s customer. Thus team makeup is the critical success factor.

Developer 387

Developer Startup Social Media Internet 387

Startup Professionals Musings

JUNE 1, 2020

This point was highlighted well in the classic book, “ Disrupting Digital Business ,” by R “Ray” Wang, CEO and Principal Analyst of Silicon Valley-based Constellation Research. The speed, interactivity, and sharing we can do today through the social media networks of Twitter, Facebook, and many others is a major force multiplier.

Silicon Valley 312

Silicon Valley Flash Social Media Software Review 312

Startup Professionals Musings

JULY 8, 2022

Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. As you grow, so will your team and customers. Driven to reduce personal hardship and suffering.

Technical Review 357

Technical Review Green Social Media Lean 357

Startup Professionals Musings

SEPTEMBER 17, 2021

Yet in this age when customers have a thousand alternatives, and are overwhelmed by a multitude of messages, sales efforts can make or break a business. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. You and the customer have to be on the same side.

Sales 348

Sales Startup Bootstrapping Technical Review 348

Startup Professionals Musings

MARCH 14, 2021

I saw some real insights in the classic book by Jeremy D. He is a branding and research strategist who outlines how social contracts cause culture shifts, illustrates how they are created by emotion, and clarifies ways that they can make or break a new product, as well as a career. Use social media to generate emotion.

Marketing 317

Marketing Social Media Affiliate Viral 317

Startup Professionals Musings

APRIL 16, 2022

Thus I was pleased to see a much more complete and broader perspective of employee support recommendations in a new book, “ Employees First! ” by Donna Cutting, who is a globally-recognized guru on employee culture and optimizing customer service. Emotional stability. Spiritual connections. Environmental safety.

Technical Review 353

Technical Review Cofounder Employee Global 353

Startup Professionals Musings

JUNE 26, 2020

A business plan is the outward facing definition of the business you hope to drive with your hardware solution, with a hardware overview in the intro to highlight customer value and competitiveness. Use non-fuzzy terms to quantify customer value. Provide specifics on the customer business model. Budget time and dollars for each.

Business Plan 423

Business Plan Product Intellectual Property Elevator Pitch 423

ReadWriteStart

JULY 7, 2021

This trend is promising despite the rising usage of email, instant messaging applications, and social media platforms, . User-friendly courier delivery apps ensure round-the-clock fulfillment of parcels to customers across different locations. . The customer can make the required payment – online or through cash.

Technical Review 163

Technical Review Artificial Inteligence Demand Social Media 163

Startup Professionals Musings

NOVEMBER 18, 2022

Customers today extrapolate their relationships not only from personal contact, but from every aspect of their interface with your company, including web site and social media interactions, access to peer reviews, as well as the actual services experience. Relationships are a function of customer culture.

Technical Review 247

Technical Review Social Media Media Matching 247

Startup Professionals Musings

NOVEMBER 17, 2021

This is a whole new world for small businesses seeking enterprise application opportunities, as well social media trend challenges. According to Eric Siegel in the updated version of his classic book “ Predictive Analytics ,” it’s the power to predict who will click, buy, lie, or die. Customer retention with churn modeling.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

JANUARY 6, 2023

Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. Focus is the art of limiting your scope to the key function that really matters for the majority of customers.

Startup 287

Startup Bandwidth Distribution Agile 287

Startup Professionals Musings

MARCH 4, 2023

This point was highlighted well in the classic book, “ Disrupting Digital Business ,” by R “Ray” Wang, CEO and Principal Analyst of Silicon Valley-based Constellation Research. The speed, interactivity, and sharing we can do today through the social media networks of Twitter, Facebook, and many others is a major force multiplier.

Silicon Valley 265

Silicon Valley Flash Social Media Software Review 265

Startup Professionals Musings

JANUARY 13, 2020

Message delivery must be customized for each investor. It takes more than one person to build a business, so the lone entrepreneur, without support from any visible team, advisors, partners, or potential customers, will not attract investors. Many key insights to success in any business can’t be learned from books or the Internet.

Intellectual Property 316

Intellectual Property Angel Investor Early Stage Venture Capital 316

Startup Professionals Musings

NOVEMBER 14, 2020

I recall a good summary of how to motivate and train a team to accomplish this in the classic book, “ The Business of Creativity: How to Build the Right Team for Success ,” by Keith Granet. It doesn’t take a huge marketing budget to provide public recognition in team meetings for individual initiatives that can benefit the company.

Developer 326

Developer Marketing Architecture Startup 326

Startup Professionals Musings

DECEMBER 30, 2022

As a potential investor, I always think of the high rate of failure of disruptive technologies, due to the longer learning curve of customers, infrastructure change consistently required, and higher marketing costs. Before you act, shut up and listen to employees, customers, and futurists.

Technical Review 252

Technical Review Silicon Valley Software Review Metrics 252

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Acquisition 129

Acquisition eCommerce Customer Churn Rate 129

Startup Professionals Musings

SEPTEMBER 16, 2023

Excellent detailed resources are everywhere, including a classic book, “ The Startup Checklist ,” by serial entrepreneur and founder of the New York Angels, David S. Building a minimum viable product, with customer validation. Establishing your brand with interactive social media.

Intellectual Property 261

Intellectual Property Entrepreneur Angel Groups Social Media 261

Startup Professionals Musings

JUNE 12, 2023

After digging deeper, I find that most of these cases are not intentional , and the guilty may not even be aware of bad habits which are hurting their image and antagonizing management and customers. For example, you may have customers waiting for a call-back on an issue, or a team member waiting for your work before they can move forward.

Social Media 274

Social Media Media Email Management 274

Startup Professionals Musings

AUGUST 4, 2019

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. How many customers will have any idea what this means to them? I like the guidance from marketing coach David Newman’s classic book “ Do It!

Marketing 244

Marketing Entrepreneur Technical Review Social Media 244

Startup Professionals Musings

AUGUST 7, 2020

In the short term you need customers to find you at any price, and in the longer term you need revenue, profit, and return loyalty. Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Cote, former Chairman and CEO of Honeywell.

Technical Review 312

Technical Review Due Diligence Merger Social Media 312

Startup Professionals Musings

JANUARY 21, 2019

I was pleased to see these questions addressed in a new book, “ Small Town Big Money ,” by Colby Williams, focused on entrepreneurship and opportunity in today’s small towns. Especially in a small town, for credibility, you need to quantify your plan consistently to local leaders and organizations, as well as bankers and customers.

Silicon Valley 269

Silicon Valley Missouri Technical Review Boston 269

Startup Professionals Musings

JUNE 22, 2019

It started with an email survey on your last stay at their hotel, but now includes requests for online product reviews, to social media input on the design of future products. They do it because engaged customers become loyal advocates and buyers. It’s a dynamic customer environment out there. Innovate; don’t perfect.

Technical Review 245

Technical Review Social Media Startup Partner 245

Startup Professionals Musings

JUNE 12, 2022

In his classic book “ The 3rd American Dream ,” thought leader Suresh Sharma summarizes the large corporate accomplishments of the 19 th and 20 th centuries, and then lays out the potential of a new entrepreneurial business ecosystem for the 21 st century. The new corporate model is a distributed entrepreneurial model.

Artificial Inteligence 315

Artificial Inteligence Offshore Merger Technical Review 315

YoungUpstarts

NOVEMBER 14, 2020

Buyer Persona: All students on campus cannot fit into your ideal customer identity, otherwise known as a buyer persona. An example of an ideal customer for a gym business is students in years three and four who can afford a membership fee, are interested in sports and love keeping fit. Create A Business Website.

Startup 264

Startup Social Media Finance Media 264

Startup Professionals Musings

OCTOBER 15, 2022

Message delivery must be customized for each investor. It takes more than one person to build a business, so the lone entrepreneur, without support from any visible team, advisors, partners, or potential customers, will not attract investors. Many key insights to success in any business can’t be learned from books or the Internet.

Intellectual Property 278

Intellectual Property Angel Investor Early Stage Venture Capital 278

Startup Professionals Musings

MARCH 21, 2020

If you haven’t yet finalized the business model, cost projections, and customer segments, you aren’t ready for investors. Business plans the size of a small book are a big turnoff to investors, and will only serve to make your business seem more complex and more risky. Look how many social media ‘likes’ my site has generated.”

Technical Review 310

Technical Review Angel Investor Business Plan Social Media 310

Startup Professionals Musings

JUNE 16, 2023

Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. A more effective approach in today’s Internet and interactive culture is to use “pull” technology to bring customers and clients to your story. Refresh it often. Make it fast. Provide multiple methods of access.

Web 240

Web Technical Review Marketing Flash 240

Startup Professionals Musings

DECEMBER 8, 2021

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” If you are in the almost 30 percent of all small businesses who still ignore social media, you need to read the book by Dave Carroll, “ United Breaks Guitars.” You need to be there.

Social Media 355

Social Media Media Reputation Viral 355