Both Sides of the Table

NOVEMBER 14, 2017

MakeSpace (as he named it) would help you get your excess goods into low-cost warehouses. You start out with vision, you must adapt and have intellectual honesty once you stare at your data and know where your true sources of differentiation and value are.

Operations 286

Operations New York City Technical Review Startup 286

ConversionXL

JANUARY 16, 2019

Picking a term with a well-understood foil (“outbound marketing”) makes it easier to understand and differentiate. An eponymous book (e.g. Historically, both terms had narrower definitions related to telemarketing, which differentiated outbound versus inbound calls.) A book , coauthored with Morgan Brown, followed in 2017.

Naming 119

Naming Conversion Flash Cofounder 119

Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. 5:12] Why would someone want to self-publish a book? [7:30] 11:42] What does it take to produce a book? [18:49]

Audience 98

Audience Revenue Distribution Differentiation 98

Both Sides of the Table

JANUARY 22, 2014

Most VCs are book smart. Smart is simply not a differentiator. In fact, book smart can be a negative. call the companies that are doing well but not yet household names. So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. look at their portfolio list.

Portfolio 364

Portfolio Chicago Sales Incubator 364

YoungUpstarts

OCTOBER 4, 2015

Covering a wide range of topics on social Customer Relationship Management (CRM), this ambitious book spans a wide spectrum of social business topics. Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. Defining Social CRM.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Duct Tape Marketing

JULY 5, 2023

How To Write A Business Book That Matters written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Josh Bernoff In this episode of the Duct Tape Marketing Podcast , I interview Josh Bernoff. Josh teaches them how to refine their idea, choose a publishing model, and research, write, publish, and promote their books.

Audio 76

Audio Artificial Inteligence ChatGPT Naming 76

Up and Running

NOVEMBER 1, 2017

If your product has an official name in your catalog, the first place to put it is in the title tag right at the beginning of your product page. Here’s an example Amazon page about a (very good) SEO book. The most important part of the title, the book, is also the H1 tag of the page. How do you differentiate yourself?

Product 101

Product SEO Search Engineer 101

ConversionXL

JUNE 14, 2021

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. Here’s an example invitation email for existing customers: Hi [NAME], You’ve been a loyal customer of [COMPANY] for over two years now! It could help us shape the future of [COMPANY/PRODUCT NAME].

Software Review 158

Software Review Audience Differentiation Framework 158

ConversionXL

OCTOBER 18, 2018

Thinking, Fast and Slow, the seminal book by Nobel Prize–winning economist Daniel Kahneman, makes a clear case for human vulnerability in decision-making. The result of these vulnerabilities is that we hire the wrong candidates, listen to the wrong people, and fail to differentiate our businesses. Why are we so bad at this?

Technical Review 188

Technical Review Montana Differentiation Hiring 188

YoungUpstarts

APRIL 19, 2012

The entrepreneur must strategically focus the business on a compelling differentiating customer value proposition and achieving daily operational excellence and consistency. He is the author of ten books, over 60 cases, and over 60 articles. Growth requires disciplined focus and prioritization. magazine.

Dilution 209

Dilution Virginia Management Washington 209

A Smart Bear: Startups and Marketing for Geeks

NOVEMBER 21, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). I see the name of Noel’s company. Why don’t you give Jason the name of your company or your URL? We’re an integrate from that company but we had a lot of regret in hindsight when it came with the name that we picked.

Widget 204

Widget Cofounder Technical Review Software Review 204

Duct Tape Marketing

OCTOBER 1, 2019

Transcript of Creating a Brand Name That Sticks written by John Jantsch read more at Duct Tape Marketing. He is a brand strategist speaker, founder of Sticky Branding and the author of Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name. You know my brand name is Duct Tape Marketing.

Naming 64

Naming Connecticut United States Small Business 64

Both Sides of the Table

DECEMBER 5, 2010

There were chat rooms, discussion groups, dating, classified ads – you name it. ones were enhanced because they coincided with hardware that allowed us to capture more content instantly – namely images and video – otherwide Web 2.0 might have been a lot less differentiated. companies versus the Web 1.0

Social Network 318

Social Network Networking Internet Technical Review 318

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). You’re going to tell Jason and Bob just the name of your URL, nothing else, and see if Jason can figure out what it is. It helps you manage, at first a checking account, is where the name came from, through text messaging.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Mike Michalowicz

FEBRUARY 11, 2013

Every time you post with your business ID, your business name (and web page link) you’re putting yourself out there in front of potential customers. Get a Twitter account in your business name. Blog tours are like book tours, but without all the flying and cheap hotels and fast food temptations. Write A Book.

Small Business 167

Small Business Marketing PR Social Media 167

Life Beyond Code

JANUARY 6, 2013

My friend Dr.Liz Alexander recently co-authored a book called Thought Leadership Tweet. I am a big fan of thought leadership and also the executive editor of THINKaha (publisher of the book) so I will be doubly-biased when I say that the new book is fantastic. What better way to do that than by co-authoring a book?

Leadership 104

Leadership Australia Texas Campaign 104

Duct Tape Marketing

FEBRUARY 19, 2025

Feminine branding can differentiate your business Traditional archetypes often lean toward masculine traits, but embracing goddess archetypes allows brands to cultivate a more diverse and inclusive identity. And in the 1980s, she wrote this seminal book called, Goddesses and Every Woman. She is the queen energy.

Customer 67

Customer Charlotte Southern California Hiring 67

Duct Tape Marketing

JUNE 16, 2022

His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. 19:27] Where can people buy your book and learn more about your work? And so I guess wheat is probably just, I don't know, just a, a nasty name for a plant.

Technical Review 95

Technical Review Naming Networking Washington 95

Duct Tape Marketing

APRIL 17, 2024

Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation. Visit DTM world slash scale to book your free advisory call and learn more. Book your call today, DTM World slash scale. (01:03): And that's really the differentiator. I found it.

Artificial Inteligence 94

Artificial Inteligence ChatGPT Differentiation Technical Review 94

Startup Lessons Learned

MARCH 27, 2013

Yesterday, author Dan Heath took time out of his launch day to spend some time with me and answered some questions about his new book, Decisive: How to Make Better Choices in Life and Work , co-authored with his brother Chip. Dan also kindly asked his publisher to reserve 50 copies of the new book to give away to my readers.

Lean 167

Lean Silicon Valley Framework Cofounder 167

Mike Michalowicz

SEPTEMBER 18, 2019

Maybe you have a business podcast or you’re writing a business blog, book or a keynote speech. How do we differentiate ourselves in this current climate to make our business stand out, increase customers and create that truly profitable business? Bold titles are compelling. To do that, you need to create bold, eye catching titles.

Customer 99

Customer Advertising Technical Review Differentiation 99

Duct Tape Marketing

OCTOBER 17, 2024

In his latest book, “Can Your Customer Service Do This?: 18:52] How can people reach out to you or get a copy of your book? Visit DTM world slash scale to book your free advisory call and learn more. Book your call today, DTM world slash scale. (01:02): It's time to transform your approach. This is John Jantsch.

Customer 87

Customer Technical Review Cloud PR 87

Duct Tape Marketing

JULY 13, 2022

Mike is the author of ‘Get Different’, ‘Fix This Next’, ‘Clockwork’, ‘Profit First’, ‘The Pumpkin Plan’ and ‘The Toilet Paper Entrepreneur’ His books have been translated into 10 languages. Mike is also the founder of Profit First Professionals. Clockwork.life.

Employee 97

Employee Design Networking Differentiation 97

Reid Hoffman

FEBRUARY 21, 2019

We have interviewed many dozens of successful entrepreneurs and executives over the years, for our books and our podcasts, and we can’t recall any who said that an executive education class played a vital role in their success. Three mentioned the same name: Joi Ito, a venture capitalist and entrepreneur.

Japan 78

Japan Technical Cofounder Silicon Valley Houston 78

YoungUpstarts

JULY 1, 2019

Naming is part of brand. In my book, I identified seven layers of brand: 1. Brand Fuels Differentiation. by Lindsay Pedersen, author of “ Forging An Ironclad Brand: A Leader’s Guide “ We all use the word “brand” as though everyone else’s understanding of it were the same as ours.

Software Review 138

Software Review Social Media Differentiation SEO 138

ConversionXL

NOVEMBER 27, 2018

KlientBoost differentiates confirmation emails from confirmation pages effectively: “Consider the email to be an extension of the thank you page that outlives the redirect URL.”. If I’ve just shared my name, email, and phone number, I’ve taken a risk and offered you valuable information. Say “thank you.”. Make it feel human.

Technical Review 133

Technical Review eCommerce Email Software Review 133

ConversionXL

NOVEMBER 24, 2021

This is the basis of an effective differentiation strategy. Differentiate the messaging between your brand and personal profiles. . Lost and Founder,” a book by SparkToro’s founder, Rand Fishkin, is readily displayed on the SparkToro site. Creating a brand that is appealing to everyone is improbable and a waste of time.

Reputation 134

Reputation Audience Management Social Media 134

Start Up Blog

APRIL 17, 2013

Amazon - we’ll sell books online, even though users are still scared to use credit cards on the web. They’ll do it for the convenience, even though they have to wait a week for the book. We’ll differentiate with a funny safety video and by not being a**holes. Virgin Atlantic – airlines are cool.

Social Network 108

Social Network Networking Detroit SMS 108

Duct Tape Marketing

FEBRUARY 15, 2024

22:10] Where can people connect with you and grab the latest edition of your book? He's the author of three books, including one we're going to talk about today that is now in its fourth edition, the Art of SEO, mastering Search Engine Optimization. Who wants to read a thousand page book? (01:33): John (00:57): I bet it does.

SEO 89

SEO ChatGPT Technical Review Search 89

The Next Web

NOVEMBER 25, 2012

Differentiation is key. You need a straightforward list of everything that comes with the sites, from the domain name to the social media accounts to the logo. Don’t spam your address book though! Firstly, if you’ve got a “me too” kind of site then you’re going to have trouble selling it for much. An asset list.

Technical Review 122

Technical Review Hosting Social Media Sales 122

Up and Running

JULY 7, 2021

Enter your channel name and upload the profile picture. The design of your YouTube channel should match the whole brand strategy and color book. A small gray checkmark next to a channel’s name means a lot, as it adds trust. Click on the profile picture icon. Choose “Create a channel” from the drop-down menu. Work on channel art.

Channel 149

Channel Small Business Video Audience 149

Duct Tape Marketing

DECEMBER 14, 2022

Dr. Weinstein is a leading expert in digital marketing and has been named one of the top women in the industry globally. Questions I ask Dr. Mindy Weinstein: [1:11] You start the book with scarcity as an influence – could you unpack that idea? [3:18] And yeah, so Dr. Chaldini, I actually, he endorsed the book.

Differentiation 96

Differentiation Distribution Demand Sales 96

Duct Tape Marketing

OCTOBER 5, 2022

21:08] Where can people learn more about your work and pick up a copy of your book? His book — Immersion: The Science of the Extraordinary and the Source of Happiness. You name it. I forgot to mention, of course, we're gonna talk about your book. 17:38] In what ways can you measure outside of the laboratory? [21:08]

Framework 90

Framework Software Review Technical Review Naming 90

Duct Tape Marketing

JUNE 20, 2023

This book shares the lessons McKinsey has learned helping companies deliver successful digital and AI transformations into a detailed “how to” manual. 03:20] Do you see this book as something you can take to a client and say we’re going to walk each of the sections here? [03:20] So Rodney, welcome to the show.

Technical Review 86

Technical Review Silicon Valley Generative AI Arizona 86

Up and Running

DECEMBER 16, 2014

For this webinar, we were joined by Jennefer Witter, CEO and founder of the Boreland Group, and author of the new book, “The Little Book of Big PR: 100+ Quick Tips to Get Your Small Business Noticed.” ” We recently featured an excerpt from her book, which offers even more great tips on networking for entrepreneurs.

Public Relations 117

Public Relations Small Business PR Entrepreneur 117

YoungUpstarts

APRIL 24, 2014

If you’re going after a promotion, it can help differentiate you from your coworkers. And when you show that you’re willing to sacrifice your own interests for the good of the team, you’ll have gotten a huge head start on being named Rookie of the Year. This is a great question to ask yourself in a multitude of professional scenarios.

Reputation 215

Reputation Leadership Employee Finance 215

YoungUpstarts

MAY 13, 2014

If she’s going after a promotion, it can help differentiate her from her coworkers. When your child shows that he’s willing to sacrifice his own interests for the good of the team, he’ll have gotten a huge head start on being named Rookie of the Year. In my book I told the story of a client called “Hoops.” Be creative and bold.

Reputation 204

Reputation Leadership Employee Email 204