Duct Tape Marketing

OCTOBER 1, 2019

Transcript of Creating a Brand Name That Sticks written by John Jantsch read more at Duct Tape Marketing. He is a brand strategist speaker, founder of Sticky Branding and the author of Brand New Name: A Proven, Step-by-Step Process to Create an Unforgettable Brand Name. You know my brand name is Duct Tape Marketing.

Naming 53

Naming Connecticut United States Small Business 53

Duct Tape Marketing

OCTOBER 17, 2024

In his latest book, “Can Your Customer Service Do This?: 18:52] How can people reach out to you or get a copy of your book? Visit DTM world slash scale to book your free advisory call and learn more. Book your call today, DTM world slash scale. (01:02): It's time to transform your approach. This is John Jantsch.

Customer 80

Customer Technical Review Cloud PR 80

Hearpreneur

JUNE 30, 2023

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, naming your business is one of the most important parts of becoming a CEO. Here is what some CEOs said about how they came up with a business name. #1- Some people turn to their childhood for inspiration or a beloved family pet.

Naming 127

Naming South Korea Entrepreneur Japan 127

Duct Tape Marketing

SEPTEMBER 18, 2024

She and her partner, Andréa Catizone, have successfully grown the agency from a startup to a team of 40 employees over the past 12 years and recently celebrated by publishing her book Smarter(er) Marketing for Senior Living Communities. Actually, there's another one that I'm interviewing tomorrow that has book also coming out.

Marketing 87

Marketing Technical Review Differentiation Sales 87

Duct Tape Marketing

APRIL 17, 2024

Striking the right balance between AI magic and human creativity is crucial for achieving authenticity and differentiation in content creation. Visit DTM world slash scale to book your free advisory call and learn more. Book your call today, DTM World slash scale. (01:03): And that's really the differentiator. I found it.

Artificial Inteligence 89

Artificial Inteligence ChatGPT Differentiation Technical Review 89

ConversionXL

OCTOBER 18, 2018

Thinking, Fast and Slow, the seminal book by Nobel Prize–winning economist Daniel Kahneman, makes a clear case for human vulnerability in decision-making. The result of these vulnerabilities is that we hire the wrong candidates, listen to the wrong people, and fail to differentiate our businesses. Why are we so bad at this?

Technical Review 188

Technical Review Montana Differentiation Hiring 188

YoungUpstarts

OCTOBER 4, 2015

Covering a wide range of topics on social Customer Relationship Management (CRM), this ambitious book spans a wide spectrum of social business topics. Metz provides a good definition in his book as follows: “The customer owns the conversation now, so companies need to change the way they do business. Defining Social CRM.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Duct Tape Marketing

FEBRUARY 15, 2024

22:10] Where can people connect with you and grab the latest edition of your book? He's the author of three books, including one we're going to talk about today that is now in its fourth edition, the Art of SEO, mastering Search Engine Optimization. Who wants to read a thousand page book? (01:33): John (00:57): I bet it does.

SEO 75

SEO ChatGPT Technical Review Search 75

Up and Running

NOVEMBER 1, 2017

If your product has an official name in your catalog, the first place to put it is in the title tag right at the beginning of your product page. Here’s an example Amazon page about a (very good) SEO book. The most important part of the title, the book, is also the H1 tag of the page. How do you differentiate yourself?

Product 101

Product SEO Search Engineer 101

YoungUpstarts

APRIL 17, 2013

Harrington and Tsun-Yan Hsieh , are contained their book “ Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business “, or HSGL for short. Commonly found in most business founders who take the greatest risks and reap the greatest rewards, Heart-driven individuals are more emotional than logical.

Software Review 194

Software Review Silicon Valley Leadership Differentiation 194

ConversionXL

JUNE 14, 2021

In this guide, you’ll learn how to differentiate your business and attract your ideal customers by creating a unique selling proposition. Here’s an example invitation email for existing customers: Hi [NAME], You’ve been a loyal customer of [COMPANY] for over two years now! It could help us shape the future of [COMPANY/PRODUCT NAME].

Software Review 158

Software Review Audience Differentiation Framework 158

Duct Tape Marketing

JUNE 16, 2022

His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. 19:27] Where can people buy your book and learn more about your work? And so I guess wheat is probably just, I don't know, just a, a nasty name for a plant.

Technical Review 91

Technical Review Naming Networking Washington 91

ReadWriteStart

MARCH 27, 2019

These are examples of “blue ocean” opportunities, as defined by the popular book Blue Ocean Strategy by professors W. New product features may be enough to differentiate the product, and enter a world free from competition, even within a competitive industry. One of the more obvious points of differentiation is price.

Differentiation 78

Differentiation Startup Advertising Channel 78

YoungUpstarts

OCTOBER 13, 2013

Covering a wide range of topics on social Customer Relationship Management (CRM), this ambitious book spans a wide spectrum of social business topics. From the Use Cases, the book proposes that a Social CRM methodology could be adopted. S = Strategy, the stuff that the book teaches. m = Measurement, a necessary evil.

Technical Review 187

Technical Review Software Review Customer Social Media 187

Duct Tape Marketing

NOVEMBER 9, 2022

She’s also the author of a book — Smart Marketing Execution: How To Accelerate Profitability, Performance, And Productivity. 3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] So Clare, welcome to the show.

Marketing 90

Marketing Differentiation Sacramento Small Business 90

Duct Tape Marketing

JULY 13, 2022

Mike is the author of ‘Get Different’, ‘Fix This Next’, ‘Clockwork’, ‘Profit First’, ‘The Pumpkin Plan’ and ‘The Toilet Paper Entrepreneur’ His books have been translated into 10 languages. Mike is also the founder of Profit First Professionals. Clockwork.life.

Employee 97

Employee Design Networking Differentiation 97

Mike Michalowicz

SEPTEMBER 18, 2019

Maybe you have a business podcast or you’re writing a business blog, book or a keynote speech. How do we differentiate ourselves in this current climate to make our business stand out, increase customers and create that truly profitable business? Bold titles are compelling. To do that, you need to create bold, eye catching titles.

Customer 99

Customer Advertising Technical Review Differentiation 99

ConversionXL

JANUARY 8, 2021

If you only read the books that everyone else is reading, you can only think what everyone else is thinking. The right book, read and implemented, can transform your life, business, and career. That all assumes you can find the right book. Cialdini also wrote an additional book exploring the 7th principle of persuasion.

PPC 134

PPC Marketing Lean Differentiation 134

Duct Tape Marketing

JUNE 20, 2023

This book shares the lessons McKinsey has learned helping companies deliver successful digital and AI transformations into a detailed “how to” manual. 03:20] Do you see this book as something you can take to a client and say we’re going to walk each of the sections here? [03:20] So Rodney, welcome to the show.

Technical Review 81

Technical Review Silicon Valley Generative AI Arizona 81

Both Sides of the Table

MAY 1, 2014

We pride ourselves on being early-stage (thus the name, Upfront) but in this case it’s as early as it gets. They did customer pickups, the drove vans to storage facilities, the deal with booking and customer support issues – everything. I guess he was as excited about the opportunity as I was! Full on burger flipping mode.

Technical Review 380

Technical Review Software Review Cofounder CTO Hire 380

Both Sides of the Table

NOVEMBER 14, 2017

MakeSpace (as he named it) would help you get your excess goods into low-cost warehouses. You start out with vision, you must adapt and have intellectual honesty once you stare at your data and know where your true sources of differentiation and value are.

Operations 286

Operations New York City Technical Review Startup 286

Duct Tape Marketing

OCTOBER 4, 2023

Beyond the Buzzwords: Learn How to Develop Your Writing Voice written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Anne Janzer In this episode of the Duct Tape Marketing Podcast , I interviewed ​​Anne Janzer, a nonfiction book coach and author of multiple books on writing and marketing. This is John Jantsch.

Developer 95

Developer Chicago Email Metadata 95

Duct Tape Marketing

DECEMBER 14, 2022

Dr. Weinstein is a leading expert in digital marketing and has been named one of the top women in the industry globally. Questions I ask Dr. Mindy Weinstein: [1:11] You start the book with scarcity as an influence – could you unpack that idea? [3:18] And yeah, so Dr. Chaldini, I actually, he endorsed the book.

Differentiation 93

Differentiation Distribution Demand Sales 93

Duct Tape Marketing

FEBRUARY 23, 2023

His first book, How to Get a Meeting with Anyone, introduced the concept of Contact Marketing and was named one of the top 64 sales books of all time. 19:27] Where can people buy your book and learn more about your work? And so I guess wheat is probably just, I don't know, just a, a nasty name for a plant.

Channel 87

Channel Sales Naming California 87

Duct Tape Marketing

FEBRUARY 24, 2022

Why Publishing A Book Helps Build Your Credibility written by John Jantsch read more at Duct Tape Marketing. Michael is a C redibility Marketing Expert who helps business owners publish a book that positions them as an expert in their field. If you want to build your credibility, publishing a book is a way to do just that.

Differentiation 100

Differentiation Audio Programming Non-Compete 100

Duct Tape Marketing

OCTOBER 24, 2024

With over 30 years of experience and multiple bestselling books to his name, Seth and I dive into my favorite topic—STRATEGY. He's published 20 bestselling books translated into nearly 40 languages, including most recently, the Song of Significance, the Practice, and this is Marketing. And some of them would be nuanced.

Customer 65

Customer Cloud Curation Columbus 65

Duct Tape Marketing

OCTOBER 5, 2022

21:08] Where can people learn more about your work and pick up a copy of your book? His book — Immersion: The Science of the Extraordinary and the Source of Happiness. You name it. I forgot to mention, of course, we're gonna talk about your book. 17:38] In what ways can you measure outside of the laboratory? [21:08]

Framework 90

Framework Software Review Technical Review Naming 90

crowdSPRING Blog

JULY 9, 2018

“…a rose by any other name would smell as sweet.” A strong business name identifies your business, tells your customers and prospects something meaningful about your brand , and helps to differentiate your business from your competition. Why Change Your Business Name?

Naming 56

Naming Differentiation Warrant Search 56

Startup Professionals Musings

JULY 5, 2021

I was inspired by the classic book, “ Resource Revolution: How to Capture the Biggest Business Opportunity in a Century ,” by Stephan Heck and Matt Rogers. For example, a startup named Dirtt has been able to take reusable building components to a whole new level. Upgrade, reuse, or recycle every product.

Startup 406

Startup Differentiation Social Media Cost 406

Duct Tape Marketing

JANUARY 30, 2024

Rich Horwath is founder and CEO of the Strategic Thinking Institute He is the New York Times and Wall Street Journal bestselling author of eight books on strategic thinking, including his most recent work, STRATEGIC: The Skill to Set Direction, Create Advantage, and Achieve Executive Excellence. And I think those are great starting points.

Campaign 85

Campaign Leadership Differentiation Email 85

Duct Tape Marketing

OCTOBER 27, 2022

He’s the author of a new book we’re talking about called – The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman. Questions I ask Carmine Gallo: [1:57] Why did you choose Bezos to focus your book on? [6:20] 6:20] You start off the book with – “Simple is the new superpower.”

Seattle 79

Seattle Silicon Valley Conversion Naming 79

crowdSPRING Blog

JULY 9, 2018

“…a rose by any other name would smell as sweet.” A strong business name identifies your business, tells your customers and prospects something meaningful about your brand , and helps to differentiate your business from your competition. Why Change Your Business Name?

Naming 52

Naming Differentiation Warrant Search 52

Duct Tape Marketing

JUNE 13, 2024

She notes that comprehensive and in-depth reviews help agencies differentiate themselves and build trust with potential clients. Visit DTM world slash scale to book your free advisory call and learn more. Book your call today, DTM World slash scale. (01:03): It's time to transform your approach. This is John Jantsch.

Technical Review 83

Technical Review Software Review B2B Demand 83

Duct Tape Marketing

OCTOBER 20, 2022

He’s the author of a book — 9 Genius Networking Principles to Get What You Want By Helping Others Get What They Want. 5:11] What made you wanna rewrite this book now? [11:35] 17:55] You have an exercise in the book where you guide people to create their own Genius Network – can you explain that concept? [17:55]

Networking 94

Networking Naming Marketing Developer 94

Duct Tape Marketing

OCTOBER 19, 2022

She’s the author of a book — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. Get a copy of her book on Amazon — Based on The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies. More About Amanda Holmes: UltimateSalesMachine.com.

Sales 97

Sales Framework Networking Video 97

Startup Professionals Musings

DECEMBER 2, 2022

There are dozens of sources to help you construct your business model, and a good example is a classic book by venture capital investor Elizabeth Edwards, simply named “ Startup ,” which is really designed as a handbook for launching a company for less. How will you differentiate your product or service?

Business Model 256

Business Model Distribution Viral Green 256

Reid Hoffman

FEBRUARY 21, 2019

We have interviewed many dozens of successful entrepreneurs and executives over the years, for our books and our podcasts, and we can’t recall any who said that an executive education class played a vital role in their success. Three mentioned the same name: Joi Ito, a venture capitalist and entrepreneur.

Japan 78

Japan Technical Cofounder Silicon Valley Houston 78