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Marketing consulting. Few business owners understand marketing. Yet they still need to create a marketing plan, develop strategies, and execute. Publicrelations consulting. You may even want to incorporate an online store into your website to sell your books or proprietary consulting tools (more on that below).
SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.
As I was scouting around for some guidance on this subject, I came across a new book, “ Get Scrappy ,” by Nick Westergaard, who is a recognized expert on brand strategy and digital marketing. Content can then be relentlessly repurposed, from social media to a blog to a white paper to an e-book, and results measured.
Some years ago smart marketers latched onto the idea of something they referred to as integrated marketing. The idea behind this concept was to make all aspects of marketing such as advertising, sales promotion, publicrelations, and directmarketing work together as a single force, rather than allowing each to work as a stand alone.
Today we're going to talk about his new book, Sell Less, Earn More. at any rate, you know, I want to talk about the book, of course, but I can't pass over the 13 businesses, 10 industries, four continents. Chuck (02:03.822) So I had, you know, the books, I've written four books now and the books I've read, I same most of them.
If it is more of a business to business piece, then aim it at industry publications, which is your directmarket, rather than a more general audience. Get your bonus copy of my book "How To Start An Internet Business & Make Your First $1,000 Online" Download Here. Visit www.mcdulingpr.com.au.
If it is more of a business to business piece, then aim it at industry publications, which is your directmarket, rather than a more general audience. Get your bonus copy of my book "How To Start An Internet Business & Make Your First $1,000 Online" Download Here. Visit www.mcdulingpr.com.au.
Applying Traditional DirectMarketing Principles to the Digital Age – CRM Magazine – [link]. Book Design 2.0: This is the beginning of the end for text-book companies – [link]. Teens don’t even know ads exist. Why would “better ads” change this? – [link]. A New Twist on Content – [link].
SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.
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