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Over my many years of mentoring aspiring entrepreneurs and business professionals, I often hear a desire to start a new business, with a big hesitation while waiting for that perfect idea and perfect alignment of the stars. Most aspiring entrepreneurs don’t have the resources alone to “bootstrap” or fund their new business alone.
In retrospect, however, Bill Gates did a lot of things right as a startup that I still look for today in aspiring entrepreneurs and their companies: Build a strong team. In fact, there are several good books written about Bill Gates and Microsoft. There is a lot more to this story than I can put here.
Sometimes entrepreneurs are so focused on making change happen for customers that they forget that continually changing themselves and their company is equally important. In his classic book “ Invent, Reinvent, Thrive ,” Lloyd E. Negative advice on an unknown is easy and safe to give, so every entrepreneur hears it over and over.
The rate of new entrepreneurs increased between 2013 and 2021, from 280 to 360 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever.
There are many books written on this subject, but this classic by Chris Ducker, “ Virtual Freedom ,” manages to pack a lot more practical guidance into a small space that many others I have seen. Some entrepreneurs get outsource-happy to save costs and begin outsourcing everything and anything that lands on their desks.
From my consulting with entrepreneurs in Europe and other countries, I’m convinced that we all could benefit from adapting to meet their environments. I found these challenges and opportunities outlined well in a classic book, “ Out-Innovate ,” by Alexandre Lazarow.
Every entrepreneur I know has their favorite excuse for a previous failure – an investor backed out, the economy took a downturn, or a supplier delivered bad quality. In that spirit, I offer my perspective on ten common startup failure sources that rarely get admitted by entrepreneurs: Choose to skip the written business plan.
Perhaps sparked by the recent pandemic, I’m seeing a new era of the entrepreneur, with startups springing up all around. Based on my own mentoring and investing experience, the best entrepreneurs are pragmatic problem solvers. Real entrepreneurs always look ahead and learn from problems resolved.
Entrepreneurs need to be effective team leaders, since no one can transform an idea into a product and a business without some help. The importance and the specifics of practical team leadership were re-confirmed to me a while back in the classic book, “ Unlocked ,” by Robert S. Otherwise, in my experience, the startup will fail.
I see entrepreneurs every day who are trying to change the world with a new idea, and startups that are trying to survive their hyper-growth phase by changing processes to meet demand. Phil Buckley, in his book “ Change With Confidence ,” provides practical answers to fifty of the biggest questions that keep change leaders up at night.
Entrepreneurs inherently understand that they have to be the initial leader of their startup, but often they don’t have the experience or the training to know where their leadership competencies lie, or how to build a leadership team. Mature Helpers are considerate and genuinely the most sensitive and caring of all the leadership types.
I also enjoyed the classic book, “ 63 Innovation Nuggets for Aspiring Innovators ,” by George E. Some of the most common innovation myths that Barbee mentions or I have encountered in my work with entrepreneurs around the world include the following: True innovation can only come from R&D and geniuses.
The rate of new entrepreneurs increased between 2013 and 2019, from 280 out of 100,000 to 310 out of 100,000 of the adult population. Of course, that’s both the good news and the bad news for aspiring entrepreneurs, since it means more competition, and the business landscape is changing faster than ever.
Every entrepreneur with a new technology tells me that his innovation will be industry-disrupting, meaning that it will render the existing technology obsolete, and create a new market. I suspect that several of these will surprise most entrepreneurs as being counter-intuitive to their thinking.
I see more and more entrepreneurs who seem to have everything going for them – vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Money allows entrepreneurs to execute a flawed business plan far too long, rather than stay focused on the market and adapt.
Thus it behooves every entrepreneur to start watching these things more carefully from the very start. In the classic book, “ Fish Can’t See Water ,” Kai Hammerich and Richard D. Incidentally, I love that book title, which seems to me applicable to most aspects of business (and even people), as well as business culture.
As a long-time business executive and adviser to entrepreneurs, I see a definitive shift away from customer trust in traditional business messages, and the executives who deliver them. I believe that the sooner every entrepreneur and brand builder adapts to this emerging trend, the sooner they will find success.
Most aspiring entrepreneurs believe that a great idea alone will assure business success. In fact, I believe modern entrepreneurs need to be super sales people, in the most positive sense, to their team as well as customers. Entrepreneurs set the price of their solution based on their costs, and their perception of value.
Every entrepreneur and business executive knows that continuous innovation is required to survive, but most struggle with this more than any other challenge they face. They know they need to act proactively, but still are often blindsided by a new competitor coming out of the blue with a future they never imagined.
Entrepreneurs who require funding for their startup have long counted on self-accredited high net worth individuals (“angels”) to fill their needs, after friends and family, and before they qualify for institutional investments (“VCs”). Rose, according to his classic book, “ Angel Investing.” Neither does David S.
In his classic book, “ The Leadership Capital Index ,” Dave Ulrich, a best-selling author, business consultant, and business school professor, provides some real insights and metrics on what makes up the elements of goodwill in the minds of top valuation experts. I have paraphrased his key points here as follows: Leader personal impact.
Young entrepreneurs and startups, in particular, often remain naively unfocused, despite their passion, of what it takes to provide the high-quality service expected. It’s a tough job, and inexperienced entrepreneurs just don’t know where to start, and how to do it. Yet the average perception of customer experience has not improved.
Moore titled “ Crossing the Chasm ,” but most entrepreneurs have no idea how it relates to them. Everyone in the business world has heard of the classic bestseller by Geoffrey A. In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters to mainstream customers.
Some entrepreneurs forget that talking is not communicating. From an entrepreneur perspective, here are the key barrier-to-understanding elements: Unclear frame of reference. The responsibility is on you the entrepreneur to decipher the receiver reference, and do the “translation” of your message to them. Information withheld.
I found a good summary of the most common mistakes in a classic book by Kelly Clifford, “ Profit Rocket ,” written primarily to help you on the other side of the equation – skyrocket your profits. Entrepreneurs should sign every check and manage cash personally, rather than delegate this task to anyone.
Of course, it’s no surprise that most entrepreneurs don’t have a background in hiring teams, and don’t have a budget for training or human resource consultants. Some entrepreneurs approach hiring as a test of their selling ability, while others wait for the candidate to sell them. Get interactive in candidate interviews.
On the other hand, everyone wants to be an entrepreneur. In his classic book “ The 3rd American Dream ,” thought leader Suresh Sharma summarizes the large corporate accomplishments of the 19 th and 20 th centuries, and then lays out the potential of a new entrepreneurial business ecosystem for the 21 st century.
What they should be doing is hiring only “entrepreneurs,” meaning people who think and act as if this is their own business. This commitment to hire people who think like entrepreneurs, or instill an “owner’s mindset” in every employee, should be a high priority in every business.
As an advisor to new hardware entrepreneurs, I often hear the myth that a business plan is no longer required to find an investor, if your idea is good enough. What you don’t realize is these famous investors only deal with entrepreneurs who sold their last company for a $100M dollars or more.
Many passionate entrepreneurs fight to add more features into their new products and services, assuming that more function will make the solution more appealing to more customers. YouTube did it with videos, Instagram did it with photos, and Amazon did it with books. In some environments product focus is not the most important element.
Yet I see many technology entrepreneurs that focus on the basics of marketing too little and too late. I like the guidance from marketing coach David Newman’s classic book “ Do It! Many entrepreneurs fear giving away their very best insights, strategies, or tools via social media – it might diminish the demand and the profit.
As a frequent advisor to new entrepreneurs and startups, I often hear your frustration with being treated differently from other startups by investors, on expectations for valuation , traction, and market size.
In my role as an advisor to entrepreneurs, I often find founders who have such conviction and passion for their new idea, that they can’t believe anyone could challenge it. The best entrepreneurs and business professionals learn to anticipate these push-backs before they happen, and respond calmly and effectively.
Every entrepreneur I know has their favorite excuse for a previous failure – an investor backed out, the economy took a downturn, or a supplier delivered bad quality. In that spirit, I offer my perspective on ten common startup failure sources that rarely get admitted by entrepreneurs: Choose to skip the written business plan.
To complement local face-to-face networking, you can always use one of the many online matchmaking sites that have sprung up in the last few years, like CoFoundersLab and Startbee (think eHarmony™ for entrepreneurs, or Match.com meets LinkedIn). There are several books written on this subject.
One of the things I’ve learned in working with aspiring entrepreneurs is that managing and leading a team is a scary venture into the unknown for many people, even if they have worked as a business professional for years. As an entrepreneur, executive, or team member, you are most impacted by the people you gather around you.
I see the commonalities detailed well in the classic book, “ Extreme Teams ,” by Robert Bruce Shaw. Shaw is a consultant specializing in team performance, and he brings real experience building and working with extreme teams in companies like the ones mentioned above.
Even after many years mentoring entrepreneurs and advising businesses, I continue to be surprised by the primary focus on products and processes, and the often incidental attention to hiring and nurturing the right people. Almost any startup can start with Excel, and move to open-source data analysis tools, including Python or RStudio.
As an investor in startups, I most often see entrepreneurs who are technologists, or at least have a real passion for a specific product. Great business leaders, including Bill Gates and Warren Buffett , are constantly asking questions and reading books about new technologies, new cultures, and new business opportunities.
Even if you have booked an hour with a VC, you should plan to talk only for the first fifteen minutes. Some entrepreneurs seem to think that their product pitch is also their investor pitch. The average length of a funding pitch to angel investors is ten minutes. Or they get sidetracked by a technical glitch due to poor preparation.
In my work with entrepreneurs, I have concluded that finding and communicating that purpose is often more important than the solution offered. I found real insights into this strategy, along with specific sources of purpose inspiration in a new book, “ Leading With Heart ,” by John Baird and Edward Sullivan.
The challenge for every entrepreneur and every business is to understand the pragmatics of identifying and reacting to what their customers love and what they hate. I found some excellent guidance on the specifics in the classic book, “ What Customers Crave ,” by Nicholas J. Satisfied is far from memorable.
Every entrepreneur and business leader I know realizes that it takes a dedicated team to build and run a successful business, and nurturing that team is one of your most important priorities. Thus I was pleased to see a much more complete and broader perspective of employee support recommendations in a new book, “ Employees First! ”
I was pleased to see this approach highlighted as well in a new book for startups, “ Zero to IPO ,” by Frederick Kerrest. In my experience, most technical entrepreneurs have little interest or expertise in the financials, or marketing. Thus they benefit hugely from finding a partner who has skills and interest in the these domains.
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