Startup Professionals Musings

DECEMBER 17, 2022

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. I’m not talking here about a small pivot. Customer acquisition gets harder and more expensive.

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Startup Professionals Musings

SEPTEMBER 26, 2014

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. I’m not talking here about a small pivot. Customer acquisition gets harder and more expensive.

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Women Entrepreneurs Can

FEBRUARY 8, 2023

You can make many different marketing investments, such as online advertising, content marketing, email marketing, or even guerilla marketing. Take the time to attend seminars and classes or read books that can help you stay ahead of industry trends and develop yourself professionally.

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Gregg Fraley, Author of Jack's Notebook

OCTOBER 15, 2012

Tennessee Ernie Ford, sang about the lack of money in his hit “Sixteen Tons” Guerilla Innovation- Chapter 12. Before I get into ways in which entrepreneurs (aka ‘guerilla innovators’) can get funds, a blurb on the whole money mindset is in order. The working title is Guerilla Innovation. You choose. *.

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Gregg Fraley, Author of Jack's Notebook

JULY 31, 2012

Guerilla Innovation Chapter Eight. It might even be The innovative idea that starts a new business (hopefully with the clear point of difference I talked about in Chapter One ( Even a Pizza Shop Has a Point of Difference ) of this online “blogged book.” Everything is Stimuli for Scaffolding to Better Ideas.

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Gregg Fraley, Author of Jack's Notebook

OCTOBER 2, 2012

Guerilla Innovation Chapter Nine. This Guerilla Innovation post is about the amping up part. The next post in this online book will be about action planning. This post is the 10th chapter in an online innovation book tailored for small business with the working title of Guerilla Innovation.

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Gregg Fraley, Author of Jack's Notebook

OCTOBER 12, 2012

Guerilla Innovation – Chapter 11. Until now the focus of this online-blogged-book on small business innovation has been a guerilla innovation mindset. This post is the 12th chapter in an online innovation book tailored for small business with the working title of Guerilla Innovation. Birthing the Baby.

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Steve Blank

NOVEMBER 19, 2009

Any guerilla sales tactics somebody may know for situation like this? You just can’t change this mainstream customer with a direct approach. I bet there are a lot more wasteful spending when the purse-holders are always on the risk-averse side.

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Gregg Fraley, Author of Jack's Notebook

OCTOBER 10, 2012

Guerilla Innovation. In the previous post/chapter of Guerilla Innovation we talked about “amping ideas.” This post is the 11th chapter in an online innovation book tailored for small business with the working title of Guerilla Innovation. Chapter 10. ” I reviewed two tools for doing so.

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Gregg Fraley, Author of Jack's Notebook

JULY 24, 2012

Guerilla Innovation Chapter Five. The pre-cursor book to this online book on small business innovation (aka Guerrilla Innovation) is Jack’s Notebook, a business novel about creative problem solving. This is a great story that blends all the concepts of Guerrilla Innovation into one fast-paced, thriller type book.

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Startup Professionals Musings

MARCH 3, 2018

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. I’m not talking here about a small pivot. Customer acquisition gets harder and more expensive.

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Hockey Stick Guerilla Acquisition Revenue 130

Gregg Fraley, Author of Jack's Notebook

DECEMBER 14, 2012

One had to do with small business innovation — Guerilla Innovation , and another had to do with a Gonzeaux Innovation Roadtrip — with views of innovation through middle America. Guerilla Innovation is essentially a free online blogged book. This year saw me do two blasts of related posts, call them series blogs.

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SiliconHills

MARCH 11, 2019

In an ironic twist, Roger McNamee, author of Zucked: Waking up to the Facebook Catastrophe, is taking out ads on Facebook to sell his book. This is guerilla warfare,” McNamee said. Facebook is a powerful social network and his book exposes the flaws in the social network and Facebook is also a way to get […].

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Gregg Fraley, Author of Jack's Notebook

NOVEMBER 10, 2012

Guerilla Innovation — Chapter Thirteen. This post/chapter of Guerilla Innovation is about money and the concept of survival. This post is the 14th chapter/module in an online innovation book tailored for small business. The working title is Guerilla Innovation. Stories are a great way to integrate learning!

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Startup Professionals Musings

NOVEMBER 1, 2015

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. I’m not talking here about a small pivot. Customer acquisition gets harder and more expensive.

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Hockey Stick Guerilla Startup Acquisition 120

Gregg Fraley, Author of Jack's Notebook

AUGUST 8, 2012

Otherwise, here are instructions for all you Guerilla Innovators out there. This post is the 10th in a series of posts related to innovation for small business, and is essentially an online, blogged, book. If you want to start at the beginning and read the entire book, start at the introduction, here.

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Gregg Fraley, Author of Jack's Notebook

SEPTEMBER 29, 2014

This usually means the speaker has written articles and/or books on the topic. What’s the new thing the speaker is doing now that will capture the attention of those who’ve already read the books and heard a half-dozen innovation speakers? Richard Branson is the ultimate entrepreneur/innovator speaker in my view.

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The Entrepreneurial Mind

APRIL 22, 2011

The Christian Science Monitor recently asked me what five books I would recommend every entrepreneur own. Osterwalder & Pigneur self-published book Business Model Generation captures the process of developing a business model, which is the ticket to success. Here are my essential titles: The E-Myth by Michael E.

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Gregg Fraley, Author of Jack's Notebook

JULY 18, 2012

Guerilla Innovation Chapter Two. It should be less than 5 pages — how could it really be useful day to day if you’ve written a book? I haven’t yet spoken about problem solving in this online “book” — but it’s coming. Business Plans That Work –One You Can Take to the Jungle.

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Gregg Fraley, Author of Jack's Notebook

JULY 23, 2012

Guerilla Innovation Chapter Four. I mention here again the creative problem solving model, or “CPS” — and I’ll suggest that if you really want to be adept at CPS, Jack’s Notebook is the book to read. Innovate on COQ. Doing “COQ ” (rhymes with Poke) will get you somewhere.

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infochachkie.com

SEPTEMBER 24, 2011

Guerilla Marketing Fail – What I Learned From The Austin Police. |. [link] Steve Wevick. John, Which website Rincon or Revupnet? Thanks, Steve. John Greathouse. Either will work, but go with Rincon. About John Greathouse. Select Category. Cash Flow Management (4). Classic Post (9). Corporate Communications (13). Corporate Culture (35).

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Up and Running

AUGUST 5, 2014

Nancy talks about this in her book using an example of a man who used to work for Microsoft in marketing. The number of how-to books available on Amazon and the Kindle store are testament to this fact! A few books I recommend looking into include: Craft, Inc. Teach the business of the hobby. Speak or write about your hobby.

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Campus Entrepreneurship

NOVEMBER 9, 2011

Seth Godin has a list for fall reading list (h/t Startup Mason ) and I thought I’d pass along the guerilla marketing book he recommends: The Best of Guerilla Marketing–Guerilla Marketing Remix. (My I’ll let you know how it is and if I buy the whole book.

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Gregg Fraley, Author of Jack's Notebook

JULY 19, 2012

Guerilla Innovation Chapter Three. Small Biz Creative Problem Solving. Small business innovation is simply this: one problem after another. It’s a gauntlet. It’s a series of hurdles you have to jump over, and lots of them. Sometimes you intuitively know what you have to do, so you adjust and go and do it.

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YoungUpstarts

OCTOBER 16, 2017

This tactic works great for new movies, books, or gadgets. Also known as stealth marketing, this clever tactic advertises a product in such a sneaky manner that people aren’t even aware that they’re being subjected to advertising.

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Small Business Force

JULY 9, 2011

History is littered with stories of how small, yet nimble bands of guerilla fighters with a deep belief in their mission, have often, out-maneuvered, out-thought and defeated larger, better equipped armies. When, if truth be told, their size can be their biggest asset.

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Up and Running

APRIL 5, 2016

The best strategy will vary by industry, but it might be wise to incorporate paid advertising in addition to organic or guerilla marketing. Do some market research to determine which paid advertising channels are your best bet, whether that be pay-per-click advertisements, traditional offline marketing, or a combination of these methods.

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Social Media Guerilla Elevator Pitch Campaign 60

crowdSPRING Blog

SEPTEMBER 6, 2017

In his book Billionaire in Training Sugars asserts , The smartest people in the world hire people smarter than themselves. Jay Conrad Levinson of Guerilla Marketing shares , Scott is the ultimate expert at profit optimization. Eventually, his coaches were in such high demand that Brad was forced to evolve his business, yet again.

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Small Business Guerilla Philadelphia Hiring 56

Duct Tape Marketing

JANUARY 27, 2016

Vital to this way of thinking is the realization that building know, like and trust sufficient to turn a prospect into a customer requires a level of engagement more like a conversation with a friend than guerilla warfare tactic. Tweet This.

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crowdSPRING Blog

JULY 21, 2016

Businesses without a brick and mortar location can take a page from the celebrity brand promotion book and promote a live AMA for those following the brand, giving them a chance to offer answers to questions about a potentially complex service.

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crowdSPRING Blog

SEPTEMBER 6, 2017

In his book Billionaire in Training Sugars asserts , The smartest people in the world hire people smarter than themselves. Jay Conrad Levinson of Guerilla Marketing shares , Scott is the ultimate expert at profit optimization. Eventually, his coaches were in such high demand that Brad was forced to evolve his business, yet again.

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Small Business Guerilla Philadelphia Hiring 48

Gregg Fraley, Author of Jack's Notebook

APRIL 22, 2019

So book me: www.greggfraley.com. I’ll tell you what you really need to know to succeed. Let me help you dodge these eleven bullets. If you don’t find my training valuable I’ll refund your fees.

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Early Growth Financial Services

DECEMBER 13, 2012

The YEC recently published “#FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back to Work (for Good),” a book of 30-plus proven solutions to help end youth unemployment. Localize Offline to Build Trust I invest in signs and door hangers and try to blanket the town with them.

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Gregg Fraley, Author of Jack's Notebook

JULY 29, 2016

KILN’s IdeaKeg is a tool I’ve mentioned here before, but most of you have probably not heard of unless you’ve read the recently published book, “Trend Driven Innovation” IdeaKeg is a process that leverages trends to lead teams towards braver, bolder, more imaginative questions.

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infochachkie.com

DECEMBER 5, 2011

Amazon – While arguably better than the company’s initial name, “Cadabra.com”, “Amazon” does not convey the company’s initial core competency of online book sales. However, if this is true, “Aardvark” would have been a more clever choice and equally as relevant to online book sales. DoubleClick’s Guerilla Marketing Legacy. |.

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Feld Thoughts

OCTOBER 1, 2018

I got at least 10 hours of sleep each day, did a bunch of self-care things (PT, massage, meditate), ran a few times (to the extent that 14-minute miles can be considered running), and read a half dozen books. For the readers out there in blogland, here are quick summaries of the books I read. I’m feeling a lot better.

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www.quora.com

JANUARY 16, 2011

Find Questions, Topics and People Add Question Add Question Team Configuration 500 Startups Guerilla Marketing Organizations Entrepreneurship Startup Founders & Entrepreneurs Startups Startup Incubators and Seed Programs Seedcamp Y Combinator TechStars Lean Startups What is the perfect startup team? Don’t be afraid to try new things out.

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