Remove Books Remove Guerilla Remove Product Development
article thumbnail

How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

The term “frugal innovation” was coined by Navi Radjou and Jaideep Prabhu in their 2012 book Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth. In the book, the authors explore how frugal innovation can be used to create value in low-resource contexts. A frugal tap in Ghana. Image Credit: Amuzujoe.

Startup 198
article thumbnail

Ideas Aren’t Innovation

Gregg Fraley, Author of Jack's Notebook

Guerilla Innovation Chapter Six. Ideas need development and implementation — get that done and you’ve still got to run the business. I’ll touch on them later in Guerilla Innovation (this online book) but, this book is primarily about innovation — that component of a business where value is created.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Beware The Consultant

infochachkie.com

Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc. Guerilla Marketing Fail – What I Learned From The Austin Police. |. Any function within your startup that involves iterative learning, passion and/or close proximity to your customers should not be outsourced.

Equity 40
article thumbnail

How to Turn Your Hobby Into a Business

Up and Running

For example, if you are a wine enthusiast, you might import hand-blown wine glasses from a different country, or invent a unique wine refrigeration device or develop a line of fun wine-themed t-shirts, or…well, you get the idea. Nancy talks about this in her book using an example of a man who used to work for Microsoft in marketing.

article thumbnail

What is the perfect startup team?

www.quora.com

Find Questions, Topics and People Add Question Add Question Team Configuration 500 Startups Guerilla Marketing Organizations Entrepreneurship Startup Founders & Entrepreneurs Startups Startup Incubators and Seed Programs Seedcamp Y Combinator TechStars Lean Startups What is the perfect startup team? Don’t be afraid to try new things out.