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Vertical Markets 2: Customer/Market Risk versus Invention Risk.

Steve Blank

Steve,&# he said, “you’re missing the most interesting part of vertical markets. Customer/Market Risk Versus Invention Risk One day I was having lunch with a VC sharing what I learned from my students. We’ll talk about how to reduce risk in each type of market in the next post.

Vertical 165
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Vertical Markets 1: Bad Advice – All Startups are the Same « Steve.

Steve Blank

Verticals Are Different I began to realize that entrepreneurs (and their professors) act like every vertical market and industry has the same set of rules. So the first heuristic is: do not assume the startup rules are the same for all vertical markets. Just for discussion, the markets I chose were: Web 2.0,

Vertical 158
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Transcript of Building Accountable Leadership to Transform Your Business

Duct Tape Marketing

Transcript of Building Accountable Leadership to Transform Your Business written by John Jantsch read more at Duct Tape Marketing. John Jantsch: You know, leadership might be the hardest job for an entrepreneur. ” What exactly is a leadership contract? Back to Podcast. Transcript. It’s not for the meek.

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Smart Like VanDerveer: Four Lessons Leaders Can Learn From The Coach Of Stanford’s Women’s Basketball Team

YoungUpstarts

In my book, I zeroed in on VanDerveer’s single-minded focus and relentless pursuit of the skills and knowledge that led to her becoming the fourth most winning women’s basketball coach in NCAA history. It got results — VanDerveer reported that some kids improved their vertical jump eight inches in three months.

Indiana 171
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Finding New Customers In Untapped Places

Duct Tape Marketing

Pam is best known for her book Escape from Cubicle Nation, and she recently wrote a new book called – The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You – launching in November 2021. 3:16] Your book The Widest Net seems to go against a little bit of conventional wisdom. Like this show?

Customer 101
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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

Other advisors provided marketing with industry-specific advice in our initial vertical markets (computational fluid dynamics, computational chemistry, finite element analysis, and petroleum engineering). Some of these advisors from the academic community would work with our of VP of Engineering and help us solve specific technical problems.

Engineer 223
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12 Entrepreneurs Reveal What They Look Forward To in 2019

Hearpreneur

4- Release a new book. I am really looking forward to diversifying my marketing agency into new verticals. This reminds me of a sign I saw in a bookstore in Manhattan: Don’t deal with somebody who doesn’t read books! 10- Build a cohesive leadership team. Can’t wait to outdo ourselves next year! 6- Diversity.