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If You Don’t Have a Discrete Hypothesis You Are Incapable of Failing

Both Sides of the Table

when is the right time to go big with PR? And make sure to pick up a copy of his book. 11:00 Mark on over-hyping PR. 22:53 Eric’s book: The Lean Startup. should companies do spreadsheets / plan / have a hypothesis for success? how do you handle internal company morale? how should you organize teams in a startup?

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9 Women Can’t Make a Baby in a Month

Both Sides of the Table

You hire people too fast, you over build your products, you try to force market adoption and you do PR blitzes before your product is really ready for prime time. And they seem to have been going really slow in building out the team and you certainly don’t see a ton of too-early PR blitzes from them. And let’s be clear.

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Steven Blank Kills It at Greycroft CEO Summit

Both Sides of the Table

We’re here for Greycroft’s CEO Summit – a gathering of the CEO’s of their portfolio companies with guest speakers covering topics including how to build your team, PR, customer development, etc. Key take aways: the CEO has got to be committed to leading PR personally or it won’t be successful.

PR 279
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How to Know When to Sell vs. When to Market to Customers

Both Sides of the Table

PR – Some companies are excellent at PR and others don’t put much effort into it at all. I think PR is an incredibly important activity for technology companies and most companies aren’t very good at it. I wrote a bit about how to better manage journalist relations in this post.

Customer 324
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. The Potrero benchmark strategy was one component of this creating end user demand through PR.)

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Books I Read On My Q214 Vacation

Feld Thoughts

As with most of my vacations, I read about a book a day. Red Bang : I wanted to love this book. The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph : I don’t know Ryan Holiday, but I heard of this book from Tim Ferriss and was intrigued by the description so I decided to dose myself in some stoicism.

Dallas 114
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

While traditional methods (PR, advertising, events, seminars) and online methods (SEO, SEM, social, referral marketing) are well understood by most companies there are many methods that are less well publicized. If you publish a book, how do you get on the NY Times best seller list? Simply write a great book? What about mobile?

SEM 379